360 state of decline, where to go

A year ago, 360 search one night Hao take 10% market share, out of 360 special machine, and Lei big fight, at that time 360 make "Hu dare not South and Shepherd Horse, the scholar dare not bow and complain" of the potential, is a comprehensive attack.

and into the 13, 360 began to focus on the PC end of the search and mobile end application distribution of the two areas, on the one hand to seek to buy Sogou, on the other hand to push lightning search, but also through the plant battle zombie propaganda 360 mobile phone assistants.

But the dog seems to have become 360 of the whole battle of the turning point. It is also not difficult to explain the change in attitude when dealing with 360 of products being Zhou by each App Store: 360 is adjusting the strategy to move from a strong offensive to a strategic defense. Many people call this war "encirclement and suppression", can be seen in the long-term process, the overall attack-the focus of attack-strategic defense, how so like the history textbook more than 60 years ago that war?

Maybe 360 is the time to sum up, be careful, Tencent, millet, Jinshan these opponents may not have the founder of the talent, but the old Zhou himself did not "chairman" of the home great cause big ah.

Discontent too Sheng heartbroken, the length of the scenery should be looked at

The history of 360 is almost a classic course of verbal warfare, and if you retire and find a business school or a college public relations class, the classroom is bound to be a sea of faces. But a recruit fresh, but not necessarily can eat the day.

Because the war of words often requires a few elements: an equally influential opponent with a low range of saliva, a gimmick enough to spark public attention, and a long enough gestation period.

And as opponents start to avoid the old week's saliva offensive, only fu such opponents and 360, obviously a little lack of influence. What's more, a few years ago, the old week even alluding to Fu and himself to talk about "not enough". And frequent war brought about by the overdraft, so that the public for 360 and who fight up the news has been a little numb, it seems that the old weeks of saliva war became the shelling Kinmen, completely conventional.

As for this time "uninstall pre-installed application" pull on the CCTV such "God teammate", I can only say that the old week is not a good pit, this year CCXV is simply too knew, holding who died, dozen who fire ah.

Lack of opponents, lack of attention, saliva suppressed back into a complaint, Baidu, Tencent, Millet and other opponents of the lethality also greatly reduced. Like the old Zhou on Weibo on the lei a bombing of the matter, fear is also difficult to happen the second time.

The words war this kind of thing, like the medicine which the street old military surgeon prescribe, uses although may have the quick impact, but certainly cannot really pack cures the sickness. Old Zhou after the recent series of setbacks, the choice of silence rather than continue to fight the mouth is a right choice, to silence to buy time, to carry out public relations and negotiation, to solve practical problems. But this silence also seems to imply another less good possibility--360 really met with great pressure.

Opponents "into the Dabie Mountains", how to hold the product chain

The pressure appears to be a strong rebound from several big handset makers, and in fact more is the siege pressure on the 360 core businesses.

360 of the business has always been a very serious problem, it is linked to the link: the PC side is the security guard-browser-search engine, mobile end is the security guard-Mobile phone Assistant (application distribution). Such a pattern is as indestructible as the moat of the Yangtze River, but once breached, the entire line of defense is likely to disintegrate rapidly. Because its source of profit mainly from the whole product chain downstream, once lost upstream diversion, downstream products easily became barrel.

Perhaps this is also let Zhou 祎 tense, although so far 360 of the product line is still very stable, but Sogou and 91 but like the Liu Deng Army thousands of miles to leap into the Dabie mountains, mercilessly inserted in the 360 weakest, but also the most important two downstream products before-search and application distribution. These two are important sources of current and future earnings for 360, but the market share is also the least stable because of the attenuation that is inevitable in the flow of traffic.

With the previous confrontation, Baidu Tencent seems to be aware of the 360 market share in seven or eight of the security area to outflank the future, rather than directly in the 360 of the most important search and application distribution battlefield under the heavily distributed. Tencent buy Sogou A large part of the intention lies in this, I may have no way from this market to gain much benefit, but also absolutely can not sit to see you 360 gradually sitting big.

As the original into the Dabie mountains, Baidu, Tencent, millet this series of actions on the one hand for their strategic counterattack to do the layout, on the other hand, to 360 pressure to prevent the 360 further expansion of the momentum. And for the old week, at this time again the initiative is obviously not a good way, Chiang Kai-shek million Army Shang and move, eventually ended up with a place to be surrounded by the situation. And Old week this time in the application distribution field of attack, almost planted a big somersault.

Instead of actively attacking, it is better to retreat and stalemate. For Baidu, which has a market share of more than 50%, under the Norwig law, the marginal cost of further expanding the market is higher, which is the opportunity of 360 future.

It's easy to be defensive

Jia Yi once made such an assessment of the rise and fall of the Qin Dynasty, "benevolence and defense of the potential difference also", and for 360来 said, old week perhaps also should think about what caused the change of the offensive and defensive, just in the acquisition of the dog on the wrong seems far can not explain these things.

360 of the strength lies in the innovation of grounding gas, and as the company becomes bigger, it is easy to bump into the so-called big company innovation paradox. For the micro-innovation concept that 360 long advocated, the marginal cost of micro-innovation is increasing with the gradual maturing of a product, and it becomes more difficult to find new innovation points. So more and more energy is bound to be led to other product development, such as the previous 360 force of lightning search, and ultimately basically saw thunder, did not see rain.

Sometimes, although more and more functions and products are taken out, but the appearance of innovation is not necessarily a good thing, the basis of innovation should be consistent with the overall interests and development direction of the company, blind innovation is likely to make the company towards the enemy, or even out of control situation.

Instead of expanding around, 360 might be able to focus on the connection points of their product chain, such as 360 portable WiFi products. Although it looks inconspicuous, but sales are very hot, but also enhance the stability of the entire product chain 360.

In short, for 360来 said, although not to the point of embattled, but the whole war in the defensive trend has quietly changed. Old Zhou might as well learn to learn the same so-called Cannon Liu, calm and calm.

When the effect of the mouth-fights is no longer so obvious, if you continue to rely on it, the opportunity cost may be wasted on it is difficult for the authorities to see. And no matter when, the iron also need their own hard, can get the vast number of cock wire recognized products is the hard truth.