360 vice president of the search business Yu Guangdong received Sina technology and other media interviews

360, vice president of the search business Yu Guangdong received Sina technology and other media interviews revealed that, in view of the 360 search in October this year, the market share has already completed the original target of 20%, the company has been the end of this year's target share to 25%, and plans in the mobile search field.

Earlier this year, 360 company President Xiangdong announced 360 search three development goals, raised the annual increase of 10% market share, that is, 2013 to 20% of the market share, next year to reach 30% market share, and then reach 40% market share.

"According to CNZZ data, the 360 share of the search in October this year has exceeded the 20% mark, reached 22.85% at the highest level and reached a target ahead of schedule, so the company has raised its target share to 25% before the end. Yu Guangdong said, Baidu's share from April's 67% down to about 60%, and Sogou's share basically no change, it can be said, 360 search is largely rob Baidu's market share.

However, Yu Guangdong also admits that the past year 360 search development is very difficult, on the one hand 360 voluntarily gave up the medical advertising market, profitability than the opponent weaker; On the other hand, the competitor's strong Sniper 360, another 360 search development every step is difficult.

For example, he said, the current 360 search PV is about One-third of Baidu, but the ARPU value (360 from each user's average income) is only one-tenth of Baidu. In addition, competitors require partners or even advertising agents two choose one, if someone and 360 cooperation, competitors immediately and stop their cooperation, which let 360 in the provinces and cities to expand the area encountered a small difficulty.

360 Search Independence Enhancement

"In fact, competitors because of the first advantage has been in the brand, the content of a high barrier, 360 apart from the channel, almost no advantage." Yu Guangdong says, therefore, has made several efforts for 360:

The first is to do the service, and third party cooperation quickly supplemented 360 in the encyclopedia, know, and so on the blank. In addition, I also do one BOX, Doctor search, net purchase first compensation and other products, hope that through clean, real search results, gradually generate user reputation.

The second is new product innovation, with 360 other products better combination. For example, on a computer equipped with security guards, double-click Ctrl, exhale the 360 search box, this product user retention rate is very high, the future will do more similar innovation.

"In fact, 360 of the channel resources have not been exhausted, and 360 of the current brand promotion is still very little, in addition, we did not do the flow of the alliance, in these areas in the future will continue to exert their share of 360 of the search for a new record." "Yu Guangdong said.

According to insiders, 360 of the search in the group's independence is strengthening, 360 search has been from a division, become a relatively independent business group, began to have an independent financial system, market and public relations and so on.

Next Move Search

When it comes to mobile search, Yu Guangdong that the mobile-end search is very different from the PC, because the mobile-end user does not use the browser as the portal, and more directly uses the app. So, on the mobile side, a lot of the requirements are not done through search, such as the mobile end of a few people will search the video, they will be directly from the app to see.

Yu Guangdong revealed that 360 is in talks with the mainstream app, hoping to crawl into the app's internal data to form an open platform for users to search the relevant information on the mobile side can jump directly to the corresponding app.

"Search will become a super app that is not limited to the availability of information, but more importantly, services." Yu Guangdong For example, in the PC-side input restaurant, see the information of the public comment, there is an address, telephone on the line. But at the mobile end, search the restaurant, you can immediately click into the navigation, or through the phone to book a button. Therefore, mobile search should focus on faster service rather than simple information.

Yu Guangdong revealed that 360 will soon release a new version of mobile search, including app and HTML5 two versions. "At the mobile end we have to have a unique mobile search product, in the service and quick access to make a useful attempt to make the mobile end of the PC side of the replica."