4 Disruptive impacts of online education

We have to admit that, with the spread of information and the change of technology, our consumption concept will be affected and changed, and then demand change. and providers of services will also use technology to lead change, through a variety of ways to influence consumers, the combination of the two results are the market and industry changes. As with Nokia and Apple, consumers have changed their minds after the advent of smartphone technology, gradually endorsing these functional products of smartphones. At the same time, Apple, which accepts the change, has aggressively developed smartphones and mobile app markets, eventually gaining a leadership position in the mobile phone industry. And Nokia, does not care about the needs of users change, missed the key period of market change, and finally sold to Microsoft. In fact, the same fate is happening in the online education market. The consumption concept of the traditional education market in the past more than 10 years is dominated by 60后 70后 's consumption concept, because they recognize English, college entrance examination, accreditation certificate, and the market has a new oriental, learning and thinking to meet these needs of the company. On the basis of satisfying users ' needs, they expanded rapidly and gained billions of annual turnover. With the change of society's demand for education and the advancement of the sharing of knowledge and information by Internet technology, the traditional education consumers are changing gradually. Although they are bound by traditional ideas, they are beginning to focus not only on fractions, they are no longer content with didactic learning, they are eager for better products to appear. In the past few years, a large number of online education companies are also trying to innovate, trying to use new education means to better meet the needs of consumers. What is it about the online education market where entrepreneurs and institutions are in full swing while consumers are budged? Because of the key points of online education, there are three key players who are architects, producers and super speakers, respectively. Architects are the "people" who design and frame the entire industry chain and value distribution, is a platform operator, he is the main leader in change, such as the United States of Coursera, Udacity, EdX, in part similar to the "architect", he can bring the world's best university teachers and courses to the network, People who have never had a chance to listen to these classes can learn online. And we only Taobao classmate, YY even after the micro-letter, are a bit like China's architects, but from the "architect" there is still a huge gap. "Producer" is the person who can tell you what the benefits are, and the person who manages the course, in some ways the CEO of the course. For example, NetEase Open class is very good, but everyone's learning to use is still very low, not other reasons, because we do not know what these courses can do after learning. Only their appearance can change the learners to change the market. The last one is a "super lecturer" that inspires interest and attracts attention, who will stand in the Temple of Greece to give you philosophy; stand at Archimedes ' tomb to share mathematics. Knowledge will no longer be a simple transfer of knowledge, but a knowledge that brings you to experienceThe mystery. With their leadership, scores and knowledge are no longer the focus, and learning will become more analytical, observational, experiential, and validated by these more valuable things. In the see this time, there will be some people stand up to criticize, nonsense, now the parents are not still for the children's college entrance exam desperately? Are these educational institutions not flourishing their turnover? My conclusion is that none of that matters, is Dell's computer a decade old? Three years ago, the millet cell phone is a story? A year ago the new media is not still not accepted by the media? There is no change in the reason is only to reconstruct the education of the Group of people has not yet appeared, the real impact of people have not appeared! Once it does, the educational institutions of the past will no doubt be shattered under the impact, and in this transformation, the curriculum, teachers, institutions, business models are spared. Panic? Thriller? This is the future of online education. The changes brought about by the new players are as follows: 1. The traditional curriculum model of the Subversion curriculum and teaching and learning mode, most of the goals are scores, classes are usually on-site, usually without service after class. In the era of Internet education, the curriculum will be divided into two parts, a large number of free parts for students to self-study, as well as differentiated services paid part. The paid part will keep track of the students remotely. Here, some of the traditional education and online education are certainly not recognized for free. I'd like to borrow from the founding editor of the American Wired magazine, the Silicon Valley spiritual godfather Kevin Kelly later said a word to answer you: "The Internet is a copier, at the most fundamental level, it makes copies of all the acts, all the features, all the ideas we provide for it." To replicate everything we've given it to the rest of the world. These replicas are not only cheap but also free. "I believe that this passage will make a lot of traditional and online education more painful, so I sent a gift, hoping to help you, but also the words:" How can I earn money from a free copy? The simplest answer is this: when replicas are large, they become worthless. When replicas are large, things that cannot be copied become rare and valuable. When replicas are free, you sell things that can't be copied. At the same time, the content of online education courses also needs revolution. You know "wilderness survival"? You know the Lord Bass? This is a lot of fans like this field survival program, fans through watching not only learn knowledge and skills, bowed in the pomegranate skirt, and thoroughly fell in love with the expedition. Of course, the domestic parent-child program, "Where's dad?" If a large number of parent-child knowledge, will also be a very high quality education products. There is no doubt that this teaching model will be an important form of online education in the future. 2. The former teacher model of the overturned teacher is the institution recruiting, organization training, and the training model also has a lot of teachers and institutions related to many problems. In the internet age, online education is part of the Internet, and it will follow Kevin Kelly's judgment: "The internet is an economic time of attention, with attention going to the right and influence to the left.Go, it's an interactive two-way thing. " So online education, in addition to knowledge, must also let such teachers to lectures, they must be good at planning, communication interaction, analogy, erudite, only in this way to obtain the recognition of learners. Where they are found, probably from among the teachers, and even more likely to cross the border, they may be a group of media and television people, or a group of self-taught masters, and possibly a group of deep observation researchers. In the past they had no intention of entering, but the extra pay and the challenging way of working on Internet education were the great drivers of their participation. 3, the subversion of the institutions of the past educational institutions model is based on education, marketing as the core, service as the backing. Most of the traditional institutions, in order to compete must be a large number of sales staff, marketing staff, as well as customer service. In the era of online education, the marketing and sales sectors may gradually become marginalized due to the power of the Internet. The core will be replaced by research and content teams, and future institutional models will be dominated by content teams and super teachers. One of the strongest proofs is that the media man Lo Zhenyu and his little friends, what we see may be just a day's hard 60 seconds of micro-letter voice plus weekly Youku video, but behind him is dozens of QQ group and group members of knowledge sharing and interaction, in order to produce such a wonderful video and voice content. Through 8 months of content plus interaction, bringing a half-day time 6000 people, 1.6 million of the sales of marketing transactions. I believe it is not a problem to turn over the number of times on this basis if it is not the fear of the elderly that limits the number of people. What is more frightening is that in this Internet education market, the winners will occupy most of the market. 4. The business model of subversion will become a free plus pay model, the video will be free, and the trainees will pay for the feelings and unique, personalized products and services. At the same time, the deep interaction and UGC of the educational community will be a neglected Super gold mine. Driven by this model, the industry will appear in more than 51 billion dollars or even higher levels of internet companies (here we discuss). To sum up, this may be the mainstream model of the future online education that I have seen, and of course the model will have a deeper interaction with the offline model, creating more and more interesting educational models and values. Although the trend is difficult to reverse, but the road is not only one, in fact, there are many kinds of online education, such as the K12 for the three or four-line city of long-distance live lessons, and the question of the examination of the problem of the video parsing mode, even NetEase Youdao and so on a series of educational products are also appearing in large quantities, have done very well. How will online education change the course of learning, creating patterns and amazing business values that have never been in the past? It may even change your values, not to mention it. Stay tuned. Wen/Ouyang, micro-letter: GUASSCF, micro-bo: @ Hot Pot Laboratory Ouyang