4 Steps to measure marketing value in foreign trade website construction

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Do foreign trade E-commerce, marketing effectiveness is to measure its comprehensive strength standards. That is, input-output ratio. Traditional offline sales are hard to track user behavior, such as when a user enters a store, what items they browse, what they are interested in, how long they stay in the store, what evaluations they have, and so on, and only from the sales and shopping lists and their limited data. Relative to the offline sales, foreign trade Web sites can be through a variety of web analytics means to obtain first-hand user behavior data, so as to measure the marketing value of the site to provide a complete and reliable basis. So, how to use the advantage of network marketing, first-hand information into the measurement of the value of marketing standards?

I. Determine the marketing objectives

For web site construction, a single, measurable goal is to measure the fundamental value of marketing. The marketing goal of e-commerce in foreign trade should be linked with ROI, that is, through minimal capital investment to maximize the profits. With clear goals, it is possible to achieve measurable results. If a foreign trade website will be targeted as ' to do the world's largest and most complete E-commerce site ', then, the results are conceivable.

Second, the value of the calculation of marketing objectives

For simply doing foreign trade website construction Webmaster, the calculation of marketing target value will be very simple. That is, each time the product sold in the process of the profits obtained. For example, if the site's marketing goal is to attract users to register members, then the webmaster needs to be based on the previous statistics to calculate the percentage of registered members will become the ultimate payers? How big is the average profit that these users bring? Suppose 5 of every 100 registered members will be paid, On average, each person pays a profit of 200 yuan. Then these 100 registered members will generate a total of 1000 yuan profit, that is, each to obtain a registered member of the target value is 10 yuan.

Third, record the number of marketing goals achieved

The biggest advantage of foreign trade website is that it can obtain the quantified index through a series of data analysis. By nesting in the Web page of the statistical Code, the webmaster can easily get the day's, real-time statistics, can also use statistical tools to calculate the one months, a quarter, a year of target implementation times. Can even use the source of traffic, site length of stay, bounce rate and other indicators to analyze the characteristics and trends of goal realization.

Iv. calculating the input-output ratio of the marketing target

The cost analysis is applied to the total cost of the foreign trade website. including the network promotion of the planning costs, SEO optimization of the cost of Web site analysis and data mining costs, if there is a bid ranking, plus the cost of PPC and so on combined. Through the above three steps to calculate the total value of marketing goals, and the ratio of input costs, can obtain foreign trade station investment returns, so as to achieve the ultimate goal of measuring marketing value.

[Original article, reprint please indicate the source of Shenzhen website Construction www.mulandesign.com]