5 innovative mobile marketing cases worth learning

Today's "mobile marketing" is not simply a mobile phone, it can involve the ipad, even other non-communication products. More recently, you'll find that more and more marketing campaigns are embedded in an application, QR code, or Facebook link, and, of course, the combination of the three.

For the definition of mobile evolution, marketers have the opportunity to propose new ideas because there are not many rules in this new field. Moreover, open technology does not limit personal thinking.

Here, we share some recent cases that may inspire you to try different ways in your marketing campaign.

without a mobile phone

It is believed that Facebook apps are installed in most people's smartphones. But why is it limited to mobile phones? At the Amsterdam Motor Show in April, Renault extended the application. Participants with the RFID function card provided by the organizer can identify the Renault car with the special chip. The card transmits information about the car to Facebook, and users can label their favorite models like.

In fact, Renault is not the first company to use the technology. In the summer of 2010, at the Coca-Cola Village Amusement park in Israel, children can use the RFID bracelet in their hands to evaluate recreational activities and facilities on Facebook.

Innovation: Facebook's login is not limited to mobile phones and computers

Diesel, a well-known clothing brand, has made some changes to Renault's ideas. They let consumers use QR codes (two-dimensional code) to do the same thing. In this way, consumers share the product information on Facebook, just as they help diesel do the publicity so that they can get a discount.

Innovation: QR code linked to Facebook "likes"

The Macy department store was focused on communicating with its customers when it released the QR Code project in February. Since not every consumer in the store is technically available, the brand publishes videos on YouTube and explains how to use them. At the same time, Macy also ensured that customers without smartphones could join the campaign-by texting about 70% of the American population.

By providing the same functionality, the Home Depot ensures that customers can also participate in a QR project released in March, through mobile text messages.

Innovation: Realizing that not all target customers are "technical"

In many cases, mobile activity is mainly motivated by the novelty and use of mobile phones in different ways in the past. As early as January this year, Starbucks launched a campaign to make it easier for customers to buy coffee. Starbucks ' move is a key step in the mobile payment sector, which is still in its infancy in the US.

In March, Starbucks said it was successful by relying on consumers to make payments on the iphone and BlackBerry apps using the Starbucks app. About 3 million users pay to use this application. For consumers, the obvious benefit of using the technology is that it allows you to pay faster.

Innovation: for mobile applications, rather than novel, not as practical

Coldwell Banker, a world-renowned real estate firm, launched an ipad app in late May, in conjunction with Google's new advertising format, "branded video." is a clickable video ad. Before the application appears, the pictures in the advertisement appear in the form of headings. Instead, it is not just the release of video that consumers can choose to view more. The interactive rate of this activity reached 7%, far higher than the headline 0.01% clicks.

Innovation: Adopting an innovative form of advertising

This article source: damndigital.com Original: Mashable compilation/translation: Viking@damndigital