5 Principles of Brand website construction to enhance brand recognition

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Whether it is an Enterprise Portal or an E-commerce site, obtaining the user's trust is the key to gaining marketing value. Brand recognition can not only greatly enhance the conversion rate of the site, but also quickly into Word-of-mouth marketing, so that more potential consumers understand and concern. Below is the promotion website brand approval degree 5 big principle.

First, professional website design

If the homepage image leaves the user with the first impression is amateur, for example, the layout does not conform to the characteristics of the enterprise industry, the column name settings do not meet the naming rules, the details of the site to deal with the user experience and so on, will cause negative psychological impact, reduce the user's trust, and even users have not had time to browse the inner pages of the site , it has lost interest in continuing to browse.

Second, informative various types of information

A great deal of information that helps users understand the product or service of an enterprise best allows users to trust the site. If is the enterprise website, then the enterprise organization structure, the qualification certificate, receives the honor and so on to enhance the user to the Enterprise brand Understanding; If is the foreign trade website, then the product detailed performance, the electronic Commerce profession qualifications related attestation and so on is reduces the user psychological defense line, guides the user to buy the best

Iii. user terms and related policies

Most browsing users rarely pay attention to the terms and privacy policies of registration. However, once the purchase behavior or mutual cooperation is needed, accurate, comprehensive, authentic terms and policies that fully consider the user's interests will greatly shorten the distance between users and brands, making the brand more approachable.

Iv. Detailed Contact details

The brand image of the website needs not only the good user experience of the website, but also the support of the offline service. In the site obvious place to indicate as much contact as possible, such as a branch of each branch of the contact methods are written, so that users can be consulted when the first time to find the most appropriate channels of communication. For foreign Trade website Construction, 7x24 hours of service calls, real-time online customer service should be available, if coupled with 400 of the phone will be more convincing.

V. Let users See you

No user likes to deal with cold sites. Therefore, try to put the photos of the employees of the company, the photos of the team activities on the site, the user through the experience of the existence and history, can more truly feel the appeal of the brand, so as to enhance the feelings between the brand.

[Original article, reprint please indicate the source of Shenzhen website Construction www.mulandesign.com]