5 tips for establishing excellent links for ecommerce sites

Adding links to ecommerce sites is a nightmare for SEO. But what if your product page is not just a product page? Here are some tips to help you create an unusual link.

1, build a really cool website

Make your ecommerce site very pleasing to the eye. "Eye candy" means that your site has at least no clutter of ads, no unattractive content and products. Each product should have its own special page. Nobody wants to link to a site that looks bad. Web Design has a great impact on transformation and link building. If you don't believe it, you can test it yourself. Here are some great E-commerce designs:

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2, first catch the lower Apple

Establish business relationships---reverse link with partners. Partners can be vendors, suppliers, wholesalers, manufacturers, and so on. Today, almost every company has a website, and if you try, they'll do some reverse linking for you.
Establish a personal relationship---create backlinks with friends, relatives, co-workers, and even employees who have a website/blog. This is much easier than creating a link with a stranger.

Use your own assets---if you have other sites, you can build links between sites. But do not act rashly, so that the site is cluttered with links. It's good to have links on every web page.

Looking for hidden gems---these gems refer to those paid keywords that bring at least one transformation or business to your site, and the keyword approach applies to sites that are not ranked in the top 10 sites. Google Webmaster Tools "search Query" report can help you find those keywords. Google Analytics custom reports and Google Analytics Rank Tracker can help you find keywords that generate at least one conversion or transaction. You need to be able to help you rank the top 10 keywords because they have the potential to drive sales and transformation.

3, focus on building the authority of the domain name

Focus on building the site's Domain name authority, which means you can get backlinks from a large number of independent domain names. This makes it easier to rank individual product pages. One of the best ways to develop a domain name authority is for directory submissions. Submit your site to the relevant industry's niche catalogue and business directory. Stay away from free catalogs, those are worthless.

4, first promotion of hot products and category page

Identify your best-selling products and catalogues (analyze E-commerce reports via Google) and enrich them so you can drive more access and transformation. Here are some tips to make your product pages more informative.

Focus on pictures---Picture catalogs are more appealing than text. So, spend more money on high-quality pictures. Here is an example of an excellent product Classification page:

Published in the product Classification page can be embedded research data (such as sales trends, purchase behavior, etc.). I've always been very focused on the category pages because it's easier and more practical to add links to categories. If you don't get the research data, you can hire a marketing research agency. It then sends a press release to the major print agencies and news organizations. This will get links to news sites like the BBC. So don't underestimate the strategy.

Launch contests and surveys on your classification page. Try to send some unique or exciting posts. At the same time provide some valuable things to encourage people to participate in. The best choice is to make your own product a gift. That way, you'll get customers who are interested in your product. If your product is good, you are likely to win the praise of the competition winners. In the short term you can compete around your product/brand. A user survey is another good way for customers to repeatedly access category pages. If you're running a small E-commerce site, you can use the same strategy on your product page.

5, building relationships based on link building model

For a link model that is built on an unrelated basis, you can only try to create links. The key to your rankings is to build relationships with potential link partners. Again, you have to identify the competitor's backlinks, which often have a special relationship with the link partner. Often, these links are difficult to get, but they can make the rankings have the first and tenth differences. So you need to determine how your competitors get these links and how you can get them.

Start a blog on your ecommerce website that revolves around your industry or product, but don't mention your brand. Use blogs to build relationships with experts in the industry. A forum or other online community is a good way to reach a target customer and bring a repeat visit. Take advantage of Facebook's large number of registered people to open a Facebook fan page.

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