5 Types of Mobile Power Users

Over the past year, mobile electric operators have developed rapidly. Who is driving the development of China's mobile business, who is the mainstream of mobile shopping? Below we do analysis of mobile electric business users. The author of mobile electrical business users summed up into 5 categories, of course, classification is not necessarily very scientific:

1. Roaming-type Users

Such users are especially girls, nothing to hang around and pass the time. May be in the understanding of some of the products concerned about the information, to understand some popular fashion information, to understand some business evaluation. If the mobile business company software user experience is good, or business goods display to do good, this part of the user can be converted into their own customers.

2. Select type of user

The choice of users may be in the use of mobile electrical software, has been through the computer to carry out related commodity information inquiries, just because of their own character reasons, or the price of the commodity is more expensive, so the user is still doing a comparison. For this part of the user, mobile electrical business client also played a very large role. Mobile phone business Client's display content as far as possible with the traditional content of the Web page to maintain consistency (some electric business platform, the Web end and the mobile end of the data is entered separately). Of course, the end user's purchase behavior may occur on the computer or on the phone.

3. Busy users

Work is busy, only on the way to work, or after a meal and so scattered time to buy time online, mobile shopping has become a very good choice. Do not have to do cumbersome computer switching machine operation, not limited to the location. Directly with the mobile electrical business software to complete the purchase. Of course, at this stage more suitable for mobile shopping with the phone, q coins, coupons and other virtual goods, or like toothpaste, washing powder, mobile phones and other standard products. Do not compare, as long as the merchant good faith, can buy directly.

4. Back-turn users

Because of the more trust to the merchant, so many products repeat buyers directly choose mobile shopping, anytime fast. So the electric company in the mobile electric business software design and development, or shop decoration should consider the old user repurchase process optimization, to repeat the good user experience.

5. No computer-type users

Want to shop without a computer, only through the mobile phone to operate, naturally generated mobile shopping behavior. In an analysis of the reasons for the rapid development of mobile electric business, it has been mentioned that there are many such people in China's three or four-line cities and rural areas, many families do not have computers, but mobile phones are very popular. Now online shopping in the three or four-line city is in its infancy, but the crowd is large and may become the mainstream of mobile shoppers in the future. For the electric company, according to their own characteristics of the sale of goods, as well as whether the short-term suitable for mobile shopping and other circumstances to determine the company's investment in mobile electricity.

Author: sodone Crisp Egg Source address: http://www.sodone.com/mobile-shopping-m-commerce-user-analysis/reprint please use the link form to indicate the source address.