58 the same city curve into internet finance

Absrtact: How much value can users and data of life service platform dig out? 58 The city apparently had some calculations. To attract Tencent shares in less than 10 days, 58 with the city to the largest foreign-funded microfinance company Asia United Finance Limited (Sun Hung Kai Limited)

How much value can the user and data of the Life service platform dig out? 58 The city apparently had some "calculations".

To attract Tencent shares in less than 10 days, 58 with the city to the largest foreign-funded microfinance company Asia Joint Finance Limited (Sun Hung Kai Limited) (hereinafter referred to as "Asian Joint Finance") has thrown an olive branch.

According to the memorandum of understanding signed by the two sides July 7, the strategic cooperation between the 58 city and Asia Joint Finance covers online business promotion and sales, database sharing and product promotion, cross-regional financial cooperation and other aspects.

In fact, the negotiations are much more cautious than the "flash" of Tencent.

As early as May this year's strategic briefing, stressed that "traditional classification information is dead," CEO Yiu Jingbo to 58 of the city to enter the Internet financial intention to be blunt, said the business will be involved mainly in businesses-oriented loans and user-oriented loans in two aspects.

According to the 58 chief strategy Officer Xiaohua, "We have been in contact with Asia for about two months, and we have made a strong understanding of our resources and prospects for cooperation." ”

In fact, this time the partnership is the UBS Investment bank.

As the largest independent consumer finance company in Hong Kong and the largest foreign-funded microfinance company in China, Asia's joint finance is not small. Public data show that the Asian joint Finance has a nationwide business layout, with branches in 15 provinces and cities in China, with more than 160 branches in the mainland and Hong Kong.

"In Hong Kong they call me the father of microfinance, and I often joke with my colleagues that I hope that one day we will become the father of small loans in China." "The founder, managing director and CEO of Asian Joint Finance, Zhang Bingxian, told the first financial daily reporter.

In the internet age, the Asian joint financial troubles and the traditional microfinance companies, the search for customers requires a lot of time and money.

"But the rise of the internet allows us to have greater business opportunities, because the Internet has large data, if we can work with the site, we will be very simple to find customers." "Zhang Bingxian said that the basic necessities of life are closely related to everyone's lives, so we have known the recommendation of UBS 58 with the city.

Public data show that 58 of the city's current monthly number of independent users over 200 million, covering 380 cities nationwide, each quarter has about 5.5 million SME customers to log on its platform.

In recent years its operating income has grown rapidly, with 2011-year operating income of 41.53 million U.S. dollars, 2012-year operating income of 87.12 million U.S. dollars, and 2013 is more than $145.75 million.

In Xiaohua's view, Asia's combined financial experience of the entire financial industry, the understanding of wind control and the landing of the service capacity is 58 of the city lacks. "Tencent chose us because 58 has a greater ability to fall into the internet marketing infrastructure services than bat giants, but the same theory applies to finance." ”

According to the memorandum of understanding signed by the two parties, as part of the transaction services provided to the users, 58 will work closely with the Asian joint finance to carry out the service recommendation or introduction. Asian joint Finance will be targeted to 58 of users in the same city to provide customized financing products and financing services. 58 the city will introduce the consumer financing services available in Asia Joint finance by focusing on referrals (such as housing or car loans) before and after the user makes the transaction. At the same time, through the risk Management system, Asian joint finance will effectively help 58 users in the same city to control risk.

Interestingly, according to the long-term planning, 58 together with the city and Asia finance will be in 58 with the city's existing online merchant certification system on the basis of joint development of financial certification procedures, will be eligible for potential merchants to grant financial certification. The Asian joint Finance will help to provide an optional advance financial products to the 58-city prepayment merchant.

"Because many of China's small loans do not have data, but also to survive, you have to use other people's data." According to Xiaohua's description, the next 58 of the same city internet finance can be such an open scene: "In addition to 58 with the city grant 5000 yuan, if you can provide Alipay account, but also to give you credit 5000 yuan, if there are Jingdong account can be increased by 5000 yuan." Our model will be very professional, just tell me which data to refer to the Internet, we can add it. ”

At the same time, Xiaohua is not worried about the partnership with Alipay. "The market is not going to let Tencent invest in us. (Tencent) The next day we took part in the Pay Treasure Summit, as long as the interests of both sides, why not choose to cooperate. Another 10,000 steps, not and Alipay cooperation, but also jingdong, the public comments, Tencent. ”

In this respect, Yi-Chi think-tank analyst Ma Yi told the "First financial daily" reporter, the choice of joint financial and Asian way into the internet finance more than 58 with the city's current situation, find a cooperative agency can make up for its wind control and content product development deficiencies.

However, compared to Ali, Jingdong electric business platform for the continuous user transaction data, 58 of the city's user viscosity and data fragmentation of the value of how to dig more needs its in-depth thinking.

"How to establish a good model and data use method, the 58 of the data value of the city to reflect, and specifically to see how the 58 City this time how to fall." "People in the industry explained.