6 Technologies differentiate SEO practitioner Standards

On the Internet we find that the word frequently appears, that is seoer, what exactly is the meaning?

As the name implies is SEO workers, is engaged in SEO work of a person's name.

SEO is the search engine optimization abbreviation, Chinese meaning is search engine optimization, and search engine positioning (search engine positioning) and search engine rankings (search engine ranking) is the same kind of work. By understanding how various search engines crawl Internet pages, how to index and how to determine the ranking of search results for a particular keyword to optimize the Web page, so as to improve the search engine rankings, so as to improve the number of Web site visits, and ultimately enhance the site's sales capacity or the ability to promote the technology.

SEO or English search Engine optimizer abbreviation, Chinese meaning is the search engine optimizer. They use tools or other methods to make the target site conform to the search engine rules, so that the search engine search rankings to high. Reasonable occupation and endless pursuit of the best search rankings are SEO goals and work.

Seoer can be understood as the SEO industry practitioner or SEO enthusiasts.

Seoer's main job is to improve the search engine rankings by understanding how various search engines crawl Internet pages, how to index them, and how to determine their ranking of search results for a particular keyword. The technology that ultimately promotes the site's ability to sell or advertise. Look at the site can be optimized in fact is a product research process, the congenital advantage of seoer is to see a lot of sites, there are large, there are small; So for such a site can have how much optimization of the scope of their own should understand. Although you can not do better optimization design (usually small company CEO himself) but whether you can refuse such site optimization, I hope the answer is YES!

Seoer meaning is engaged in SEO (search Engine optimization/search engine Optimization) Work personnel, with the site's daily growth, search engines widely used, more than 60% of the site traffic is mostly from search engines, with the development of search engines, The formation of the SEO industry practitioners, that is, seoer, the current SEO industry is increasingly mature, there are a number of categories of seoer,seoer to talk about the common seoer industry personnel categories:

First category, White hat seoer

Comply with the standards of search engines, through the creation of original content, user-centric, reasonable changes in the content of the site, tags, directories, file structure, the production of standard static pages, and so on, optimize the overall structure of the site to the user experience as the center, improve the weight of the site, promote the

Type II, Black Hat seoer

By cheating search engine ranking rules, using bad cheating means such as jump page, bridge page, Web page orientation, Web hijacking, keyword accumulation, hidden links, link factories, mass software and so on to deceive search engine methods and search users, to obtain short-term search engine rankings, damage to the site collection rules, does not benefit from long-term development Cause domain name by K, serious cause domain name host by search engine is forbidden to crawl.

The third category, grey cap Seoer

is a little bit black, a little bit white, moving between black hat and white hat! SEO Gray cap in the early part of the use of black Hat method, quickly improve the ranking of the site, after the ranking, to white hat, the latter use in line with the search engine rules optimization techniques, to promote the ranking of the site, this method is also a good SEO optimization method.

Class fourth, green hat Seoer

Mainly concerned about the development of the Internet, less to provide SEO services, to promote reasonable compliance with the search engine rules of optimization, focus on original content creation, like to share their knowledge with the blog, to provide SEO industry knowledge and fresh power.