618 Power business World Cup in Brazil, with the help of Dongfeng to carry out marketing

Beijing, June 18 Xinhua (It channel Zhang Sinan) June 18 is the birthday of Beijing East, the annual 618 electric business war also officially opened the curtain. Unlike in the past, the 618 Promotion festival in east Beijing coincides with Brazil's World Cup. With the help of the east wind of football, the electric dealers are engaged in marketing, enlarge the encircle of 618, try to build the World Cup. Experts say that while the World Cup is in full swing, the marketing tools of electric dealers are still dominated by traditional price warfare, but the trend has weakened. Su Ning, the cat or become the main force of Sniper Jing Dong, consumers should be rational treatment of frequent promotional activities of electric dealers. In addition, the experts also called for the establishment of public welfare third-party monitoring platform, exposure to the net purchase price increase price and other unreasonable phenomenon and dishonest shop, help consumers shopping harmoniously.

618: Beijing East's birthday, the World Cup of electricity quotient

Every year June is Jingdong's store celebrates the month, previously has been "plays" the Jingdong, along with its influence expansion, causes more and more electric Shangga to participate in the June promotion war, the Beijing East one's birthday hall becomes the electricity merchant the main battlefield. This year coincides with the World Cup, Gome, Suning and other electric dealers not only to rob users of the football Dongfeng, its promotional efforts will be the Beijing East store celebrates the World Cup.

It is understood that the store celebrates, Beijing East launched the "618 shopping big Lie" full return activities. In order to cater to the four-year-old football feast-the World Cup, Jingdong also launched a "Bing, football quiz" activities. Suning in addition to direct and international football Club, the launch of the Youth Soccer support program, but also starting from June 16, opened into the World Cup service model. In the knockout stage of the World Cup, Suning easy to buy in some cities to introduce food and beverage night delivery services, can make the night to watch the ball users can be in time to enjoy the necessary food.

Taobao Cat launched the "Sweep code World Wave" activities, linkage of more than 300,000 lines under the line of business, but also to allow users to enjoy the World Cup, eat and drink integration services. Store 1th in its official "mobile phone digital home appliances to ensure that the lower 50" than the Beijing-east, Gome online proposed "straight hit a certain east, bare price straight in the end", the electric business melee gunpowder full.

China E-commerce Association, director of the Network Marketing center Tan Ren in Beijing, said it channel interview: "Taobao cat platform compared to the Beijing-East, the volume is larger, coupled with the United States tourism products, such as on the platform to attract a lot of attention." Gome, while investing 3.2 billion against Jingdong, is still not enough to pose a threat. "Yi, Secretary general of China Mobile Internet Industry Alliance, said:" In terms of volume, Taobao cat Su Ning will become the main force of sniper Beijing east. and Suning's cooperation with the team, the opening of the team fans interactive channel, as well as the provision of night delivery services can become an advantage against Jingdong. ”

Electricity quotient price war trend weakening emphasize user experience

All along, price war is the main means of electric business marketing. However, with the gradual expansion of the size of the electric business, it has also made changes in marketing. Tan Ren pointed out: "Compared to the previous Sando Mamang price war, this year, the electricity dealers in the price of blood spell trend is significantly weakened, the Beijing east to give 1 billion of red envelopes are based on their own platform advantages of preferential policies, rather than the previous naked price war." ”

In addition, Tan Ren also stressed: "Logistics distribution, user experience has always been a chain of electrical business to solve the problem." There has been a marked improvement in marketing this year. In addition to the red envelopes on the cable concessions, but also the force line under the logistics distribution, improve the user experience and other aspects have made efforts, such as Suning, Taobao Cat launched the night food distribution services. ”

Experts call for the establishment of a third party monitoring platform

After the promotion of the carnival, there will always be netizens to become a "chop hand clan." In the face of electric dealers repeatedly set off a shopping spree, Tan Ren said: "Different types of platform concessions, there is dislocation competition, consumers find more concessions in the same products more difficult." But businesses will be looking at rivals ' prices to compare, creating more room for concessions. The current participation in the 618 electric business war mainstream merchants did bring real concessions to consumers, but consumers still need to clear just need, rational consumption "

For the net buys the fakes, the first price rises again the price, the explosion storehouse and so on suffers from the criticism question, Yi also has given the suggestion. He called for Business, consumer Association and other departments involved in the electricity business Platform supervision, or the establishment of a Third-party monitoring platform, combined with the problem of consumers online shopping, supervision of online businesses, exposure of dishonest shops and irregular, counterfeit products for the network to buy a family to provide effective reference to avoid economic losses.