75,000! Who won the Feng and the music?

August 2, 2014, the High-profile Feng "peak Storm" concert at the Beijing Bird's Nest stadium popular singing. The reason for this is that this is the first show of mainland singers standing on the 100,000 stage, and the second is due to the first commercial model of online ticketing and the surprising pay figures. As of August 4 24:00 broadcast all over, more than 75,000 live tickets to buy, this is undoubtedly the first bold attempt to Feng and music to give a great affirmation, but also means that the music scene of the online pay model door has opened, for the future development of the music industry opened a broader space. The subversion model casts unlimited potential compared to the success of the line on the wire is more proud of the "peak of the arrival of" Bird's Nest concert, the influx of fans reached 60,000, and such a large number of people on the scene had already made the concert a success; As at the end of the live concert on August 2, the first introduction of the live broadcast payment mode by le-Video music successfully sold 48,000 electronic tickets, but the number of people who enjoy this wonderful performance through the video TV, Mobile end and PC end of the whole platform is over 150,000. The first attempt to pay for the online payment model is certainly worth celebrating; This is a great initiative that symbolizes the opening of a new business model. In China, it is always difficult to cultivate user's content and consumption habits, but the music vision has been pioneering and persisting; the aggregation of user concerns is something that many internet companies can do, but there are few that can turn users ' attention into a successful consumer. 48,000 is not the end of the song end of the record still continue to carry the music geek's brilliant and dream, music as the Feng to create a personal Super official website: http://wangfeng.letv.com, comprehensive coverage of Feng This "peak-storm" tour of all the information. July 31 0-Point online pre-sale pay page opened, within a short period of 12 hours, it attracted more than 6,000 fans to achieve a successful subscription; The first day of pre-sale, that is, 15,000 people to book; The opening of the concert 7 hours ago, 29,000 tickets were successfully set; before the concert began Online ticketing revenue has exceeded the expected 1,000,000 of the conference. And more different from the traditional online ticketing mode, at the end of the August 2 concert, although the bird's nest scene had been cleared, the 48,000 record had not ended; as the online ticket-buying channel lasted until 24 o'clock August 4, this meant more fans could choose to continue paying to review the missed highlights, In the 48 hours after the concert ended, more than half of the live broadcast, or 27,000 of viewers, chose to pay to watch the video. In fact, a lot of people are doing, but dare to try to pay the broadcast, le as the first, and really did, and the results are quite good, 75,000 of the total number of tickets, which shocked the entire music industry and video industry's amazingThe numbers are an excellent example of the success of this online subscription. Create differentiated product positioning audiences prefer a comprehensive and accurate coverage of life experience rich people love Feng? The Baidu index shows that 46% of the people who pay attention to the Feng concert are in the age of 30-39, but there are still more than 36% of the younger groups under 30 who love the Rock ' n ' roll passion. And such people are willing to try something new and pay for it. Based on the in-depth observation and detailed analysis of the target audience, music as a traditional ticketing agent, for the line and under the different groups of people, providing differentiated characteristics of products: Offline 280-1680-yuan entity tickets to bring the concert scene sound and light holographic experience may never be replaced, but the practice is to play a big price card, More than 20 full 4K cameras clear presentation, with Dolby 5.1 surround sound effect of omni-directional package, multi-screen internet age mobile convenience and real feelings such as pro scene in absolute terms, and only a price of 30 yuan to make this subversion of traditional challenges become more competitive. and used to combat the traditional line 28 principle, that is, the use of high prices to reap the ability to pay fans, le Vision is the use of the long tail of the economy income model, with scale to support revenue, this time, the concert began on the front line of easy to break through the sales of millions, is the first 370,000 single-day access high quality content Integration Achievement single-day browsing peak since July 28 music and Feng "peak" strategic cooperation Conference successfully held, as of August 2, Baidu Index on the "Feng Concert" of concern, soaring from 3,544 to 46,191, to achieve a 13 times-fold growth. Meanwhile, the official figures for music and video show through the online payment mode of vigorous publicity and sustained attention, just 4th, music video official Weibo new real concern fans more than 2,000 people, and Feng concert-related micro-blog reading volume reached 200,000, and more than 500 people participated in the full discussion of the Super Live , the day of the concert, Feng Super official website activity page of the daily access to 369,159, TV end, mobile end and PC side contribute 88,745, 96,719 and 183,695 respectively, it is worth noting that the high page traffic is not all from the online live in the short of 3 hours, Super official website for Feng hot content of the integration of combing and comprehensive coverage also attracted fans of the music and the people's attention. In fact, more times I dare not think, all the way to today whether it is my music, or I am looking for love ... But you shout so many times just now, let me believe I am right, my love is right! "-Feng carrying thousands of fans of the expectations and dreams, burdened with the best music to do the perseverance and perseverance, Feng's music geek Road is still continuing, the future more bold attempt, is bound to continue to shock the entire music industry. Similarly, music is continuing its own "subversion" Path: Live life from High-definition, to follow the journey through the Arctic Circle, to the peak of this and FengGreat success in hand ... In the future, music and video will further consolidate the development of a new online payment model, and constantly cultivate users to pay for content consumption habits. November, le Vision will create its own "music video Festival", and constantly with more top musicians, as well as the music dream of the outstanding musician to cooperate, to the music industry, the vertical integration of the value chain of the development direction of continuous exploration, for all love music, understand the music of people to create a different music as a musical ecology.