8 PR Tips when products are released

Editor's note: This article was written by Marc Kohlbrugge, founder of Pressdoc, a start-up company, who shared 8 PR recommendations when he released the product, the following is the body part:

After several months or even years of efforts, your product finally came out, so we must seize the opportunity to give it "hit", and to achieve such a good effect in the release when it is necessary to do a good PR action. Here are 8 tips:

1. Nurturing a group of followers

Make sure your product has a subset of users before it is officially released, so that when you publish, they will have a reputation for your product. There are a number of ways you can do this, such as early release of beta versions, blogging (why entrepreneurs need to write blogs and what to write), or inviting celebrities to try out.

2. Building relationships with journalists

Just as you need to nurture a bunch of followers in advance, you have to build a relationship with the journalist ahead of time. You can read the blogs in the industry and take an active part in online discussions, especially using social networks. In this way, reporters may notice your product, and when you have something to contact them, they will be more accessible.

3. Write a good post

It may sound silly, but writing an announcement might have a big impact on reporters or bloggers who never decide to report your product, so be sure to give reporters, bloggers and their audiences a good account when writing announcements.

4. Actively share the announcement

Actively use social networks, focus on, or refer to, other influential industry personnel, and ask them to help you forward or write something for your product.

5. Share Positive Feedback

When your announcement begins to be talked about, you start by using Twitter or other social tools to create a search term for your product name, and then push back on people talking about your product.

6. Initiating a dialogue

Whenever someone writes something for your product, thank them and initiate a conversation. People tend to be very happy with what they write and receive attention or response, and are more willing to spread your product to others.

7. Create a good home page

For network products, the home page is your façade, good façade can give people a good impression, so we must pay attention to the creation of the homepage. (such as the negative example of the famous gossip blog Gawker Big revision scare run nearly half user)

8. Learning Summary

After you have finished your product release in a hurry, you will have to review how well you have handled it and what you have not done enough. This will be more experienced when you release version 2 and version 3.

Via TheNextWeb