8 Social Media Marketing skills you know what?

Are you still racking your brains for creative behavior in social media? Are you still exploring some of the strategic guidelines for achieving social media success? Here are some of the social media marketing tips from 8 different industry experts, perhaps to your benefit.

1. Hosting Live events on Facebook

"If you want your fans to be creative and valuable with your interactions, it's a good idea to periodically hold an online exchange or a video call."

Mari said "Linqto is a very good platform, basically in just a few 10 minutes, there are many people to interact with us." "" Linqto not only provides the speaker with webcam and mic, but also transfers to participants when the participants begin to chat.

A quiz show on Facebook fan page can also be a good result, and you can win more visibility from your fans.

2: Helping others is not necessarily a celebrity thing to help

"Don't try to make a personal brand or corporate brand alone, you have to learn to find the opportunity to help others, to win the trust degree." This may seem like a short-term effect, but it can also have a long-term effect. And that's really good. "Erik Qualman, author of social economics: how social media changes lifestyle and business behavior," said.

"such as forwarding or recommending other people's work on Twitter, or blog post's hot comments. ”

#3: Don't focus too much on marketing

"A lot of people on social media marketing tend to be overly concerned about marketing, a lot of behavior is directed towards marketing." "But don't forget who's dominating the social media?" is the person or community who is looking for every social network. They certainly don't want to see a variety of marketing messages flooding their screens. Hollis Thomases, author of Twitter Marketing:an Hour a day, explains.

Hollis Quotes ing (translator: an online bank) Llbean and Ben&jerry on Twitter to explain their views.

"If you want to delegate the business of social media to a person, ask yourself, does this person really understand your brand," says Hollis, who knows what network image you want to show?

4: Investigate what your client is saying

"Don't be addicted to successful marketing cases in other companies, although you can get some inspiration from it, but I think it's best to figure out where the opportunities are." ”

"Every industry is different, and there is a difference in customer demand. It is best to use tools such as research.ly to further understand and investigate your customers and potential customers to find out what they are saying. Find out what content and what to share. This is a necessary step to find a meaningful marketing campaign for yourself. Brian Measuring, author of engage:the Complete Guide to Building,cultivating and Success the Social Web, gave this advice in an interview.

5: Offline party

"I'm from Your, we have a Business Boston with users," said Steve Garfield, author of the Get Seen:online video LSA to Building Boston Computer (The Boston Computer Association), each month we organize an offline gathering where people come to see what help they need and understand the new product. But then these people started to ask for help online, and slowly the association began to dissolve, thinking that everyone could find help only online. ”

"The most important thing that the Boston Computer Association has overlooked is that it doesn't know what a face-to-face party is." That's why I'm setting up the Boston Media Makers Association and having a party every month. At these gatherings, each participant can communicate face-to-face with the other people in the association. That's the secret. ”

"And the party starts with a chat. We found a round table and gave everyone two minutes to introduce who they were, share some information or ask a question. Of course the party ended in a chat. But the most important thing is that the party is free, every month, anyway, we all together at the same time, never canceled, everyone is popular. ”

6: Controversial, can cause the topic of the content

"Almost everyone knows" content is king, especially on social media and social bookmarking sites, says Dean Hunt, a virus-content expert. But what if no one comes to see your content? The worst thing you can do is spend hours writing an article or video, and then your content is like a cloud! There's Wood!!!

"I'll introduce a strategy that will ensure your content is disseminated," he said. The title of your content can attract others to carve, and can't help but want to see the full text. One of my tactics is "negative reinforcement", which has a very good effect on the teaching content. ”

"What I've written recently is a good example of how to get out of the way and not earn a penny," he said. However, the content of the article is to teach others how to earn money, have a positive and useful information, but I deliberately played an anti-Italian title, indeed to this article brought a very good effect. ”

"Just imagine, if the title of the article is" How to make more money ", almost every day we can see this type of article, subconsciously we are no longer believe in these content or interested, so in your social media content, also learn to" negative reinforcement "this technique!

7: First research, and then invest in social media

"Just as you manage your finances according to family size, age and market conditions, you should also plan your social business budget according to the industry," Jeremiah Owyang said. In a recent article, how corporations Should prioritize Social Business budgets, companies should plan their social decisions and budgets based on the maturity of their social business and industry standards. The new project must first focus on the internal team building, the medium term project must be customer relationship first, and the mature project must integrate the social business with the whole enterprise. (The following figure shows the tasks that the project should be dealing with at different times.) )

8: Share some expert knowledge with the audience

"Let the experts participate in your content creation." First identify who your industry experts are and then visit them to interview their latest projects. It's a good idea to ask a lot of questions from your audience in the interview. Results must be a good thing, not only to provide valuable content to the audience, but also to establish contact with experts. "Mike Stelzner, founder of Social Media Examiner, introduced his experience.

So what good advice do you have in this industry? Whether it is technical or strategic, welcome to share with us.