8 tips on how to do English website SEO

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1. English website structure

This is mainly a site to build a hierarchical structure, for a Web site in line with English optimization English site, as far as possible to achieve the flat structure of the site, the link level should not be too deep, generally do not exceed three layers, up to no more than five layers. Because the hierarchy is too deep, search engine spiders do not easily crawl inside and content.

2, url seo optimization

For English website optimization, the main effect of verification is Google. For China's Baidu, the use of pinyin to name the URL is more friendly, but for foreign customers, or Google for the king. And for Google's URL naming in English words more appropriate.

3, website page language

For some English websites engaged in foreign trade, most of their products are targeted, the kind of relatively not to say a lot of English website page number is not too large, for such English sites, generally made static relatively good, but also with the search engine friendly high, on the inclusion and ranking is also helpful.

4, page title and meta optimization

Many English web sites have the same page titles, and there is no corresponding optimization of meta information. Although the role of keywords and description in the meta is weakened, but the SEO technology from the drip, 95% of the basic optimization method everyone can grasp, the back to do is careful and innovative. Keywords in the title of the page in the keyword optimization is very helpful, but for the keyword optimization must be the title and content related. One of my small station (http://www.235467.cn)

5, English website needs to be updated

Through observation and analysis of a number of English web sites found that many companies just the site as a façade of the company, and did not play a role in marketing, direct performance in the site has not been updated for a long time, the search engine for those newer and more ordinary sites are more like, Frequently updated web site can be appropriate to improve the frequency of spiders, speed up the site's pages included.

6. Website map and Robots.txt

The site map can be divided into two categories, one is for the user to see, for the common HTML form, which lists the directory level of the site, and the other is provided to the search engine to see, common for XML files. At the same time, robots.txt and other file settings, search engines included in the control is also very helpful.

7. Submit website to search engine and open catalogue

The completion of the site, internal links have been improved, detect no empty links, this time you can to the major search engines and the industry's Open directory to start submitting your English site. The advantage of this is to speed up search engine crawl included your site, but also can give you a lot of traffic and reverse link.

8, the exchange of links

The above work is completed, the following is the development of your English site outside the link, there are many ways, including blogs, forums and other ways of promotion, friendship Link exchange, bidding rankings and advertising and so on, but the most direct and most effective or friendship link exchange. For Google optimization, "content for the emperor, outside the chain for the King"! So a lot of development links can be said to be the most effective Google optimization method, specific reference to the "Links of the role and methods" and "Friendship link selection."