85 Group to create a new rule of young entrepreneurship: because of interest so adhere to

"I'm not starting a business for a living, it's good to be a success, but if I fail I'll start again." "Wang Kuncheng, 25 years old, had already prepared for failure before he started his business, and he was one of the main founders of the first experience-type gift sale in Shenzhen," opened the box. A "Youth (university student) entrepreneurship status and High-tech Zone entrepreneurial Environment Research report" shows that in Chengdu, Sichuan high-tech zone has started 146 of college students, 25 years old, up to 71%, 85 has become a major group of college students, they are creating a new law of entrepreneurship: respondents in 38% Entrepreneurial starting point is to challenge themselves, 37% is to obtain wealth, only 14% is to solve employment.

85 after the choice of entrepreneurship, mostly for business opportunities, but also for the dream. Wangzhong, an associate professor at Hunan University, said: "Entrepreneurship after 85 is mostly entrepreneurial opportunities." Opportunity-oriented entrepreneurship is focused on combining entrepreneurship with life goals and individual ambitions, combining personal development with social needs. After 85, college students have a stronger personality and more emphasis on the combination of individual needs and social mission. ”

Tsinghua University graduate student Cao Chenggang said, his side has a lot of students in the undergraduate graduation when the choice of entrepreneurship, now it seems, are entrepreneurial opportunities, at that time, E-commerce entrepreneurial Peak, now many students have achieved little. Yang Delin, a professor at the School of Economics and Management at Tsinghua University, sees that entrepreneurial opportunities are not about survival, but that entrepreneurs see better opportunities for development to realize their value and business opportunities to attract him, so the whole process of entrepreneurship should be happy.

Beijing Forestry University, associate professor, entrepreneurial mentor Road Army, optimistic about opportunity-oriented entrepreneurship. He said: "The choice of entrepreneurial entrepreneurs looking for the formation of the explosion of development, the initiative to seek business opportunities, the future development prospects will be more extensive, in line with the future trend of development." But entrepreneurs rely on passion is not enough, if the entrepreneur's own operating capacity is insufficient, in the entrepreneurial process lack of management experience, in the implementation of entrepreneurial projects in the process of some details of the operation is not in place, it is likely to cause failure. ”

The road army thinks the market competition is very intense is a big hidden danger, "most young people's pioneering project now just takes shape, the overall strength is weaker, the social competition withstanding ability is weaker." In the face of homogeneous competition, due to their own capital size and strength constraints, may lead to entrepreneurial failure. "The road Army proposed the enemy as friends," the potential competitors into their own partners, to avoid the failure of entrepreneurship, but also through the search for partners to expand the overall strength. The advantages of their core technology projects and other enterprises to form the capital advantages of docking, this is the development of a winning model. ”

For the future of the opportunities of entrepreneurial development direction, the road Army also made a prediction: "The future of the entrepreneurial field of opportunity will further segment the market, entrepreneurial projects more specialized and subdivision." Digging a more segmented market blank. At the same time, he also reminded entrepreneurs: "Opportunistic entrepreneurs may be found to be ' false opportunities ', entrepreneurs still have to ' boldly imagine, carefully prove '." ”

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Opportunity Entrepreneurship: An entrepreneurial activity that engages in entrepreneurship in pursuit of a business opportunity.

Entrepreneur's personal characteristic: Generally speaking, the person of the age between 25~44岁 is more likely to undertake the opportunity type to start a business, in addition, the academic level and the opportunity type entrepreneurial proportion positive correlation, and the survival type venture capital proportion negative correlation.

Venture capital returns: Venture capital returns are proportional to entrepreneurial risk, and opportunistic entrepreneurs tend to expect higher risk and return on investment.

Entrepreneurial barriers: Opportunistic entrepreneurs have more entrepreneurial capital, pay more attention to new market opportunities, the choice of industries, whether from financial barriers or technical barriers, are far higher than the survival of entrepreneurs.

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One of the 85 business cases

Jin Yu: Because of interest, so insist

"I was very fond of the fragrance of books since I was young. Today, still like the scattered in the book of a faint scholar. I think interest is the best opportunity to start a business, so it builds on interest and integrates interest into entrepreneurship. "2010 from Beijing Materials College Foreign Language Department of Business English graduates, Jin Yu in Beijing, an import and Export Book Co., Ltd. work." In December of that year, Jin Yu gave up this comfortable and decent job, by virtue of personal love books such as the interest of the choice of entrepreneurial, because of the restrictions on capital, he chose a shop in the university campus to open a book as a starting point for entrepreneurship.

This book is named: 8:30 study. How to attract customers to the maximum, Jin Yu has racked his brain. In the circumstances of the space has been set, he bought a red sofa, decorations, to decorate again, to create a warm and tranquil atmosphere. He to the book bar target customer relocation, the main surrounding white-collar, attract students in school. Because of the distance from the student dormitory, so Jin Yu identified the first target group is the nearby white-collar work. Often have office workers to inquire about Tsinghua's lectures information, Jin Yu thought of the form of sponsorship of student activities, strengthen contact with the students ' Union, regular integration of Tsinghua's academic resources and lectures, through the dissemination of information to attract customers. For students in school, Jin Yu is to take the form of outsourcing activities to attract customers, such as boys ' Day, girls ' Day, Christmas and so on.

In the selection of books, Jin Yu also very attentively, mainly sinology, self-help category, psychology, celebrity biography, etc., "basically every Monday update, weekly into 200 Yuan book, probably in the 10~15." I think in the process of entrepreneurship, service attitude is very important to the real customer service attitude to start a business. Such an attitude, will infect the customer, also can infect oneself. "Jin Yu said.

When it comes to planning for the future, Jin Yu plans to first test the Coffee Master Qualification certificate, to the Big Café half a year, after the study, according to their own idea of the book design, to expand the scale, open chain stores, to create a book bar brand. Jin Yu think the first year loss is normal, to insist, down-to-earth.

Entrepreneurial Mentor Road Military comments: Jin Yu Students are very thoughtful, entrepreneurial spirit is particularly valuable, he is the book of the operation of the idea has also done a careful design. However, from the perspective of the choice of entrepreneurial projects, there may be some problems. First, with the popularity of online reading and electronic publications, and the rise of several major online shopping malls, a large number of physical bookstores have closed down. Although the book bar is not a bookstore, also has a leisure function, however, young white-collar friends, business exchanges may be more likely in Starbucks, the island of coffee, such as petty bourgeoisie, and students have to read the library is free, to entertain the preference to the typhoon shelter, 18 yuan drink and so lively consumer places. Therefore, from a purely commercial point of view, the "book Bar" industry does not seem to be the best choice, "200 yuan a week's new book" is indeed a bit pediatrics.

To sum up, it is estimated that the younger students in the decision to do this project, the relevant business market research did not in-depth, giving people feel more based on their preferences, a little wishful thinking. Entrepreneurship needs interest, enthusiasm is the power of priceless, but at the same time to respect the commercial law, the so-called "horseshoes, striking", the option must be rational, cautious.