94%, this is the "ape" exam. The ratio of products accessed through the mobile end

His CEO Li Yong saw the data using the word "accidental" to describe. Before that, both the research before the product launch and the advice of others suggest that it is not a good time to enter the primary and secondary education market, one reason is that the group is too far from the Internet.

On the contrary, the Internet is just around them, in their pockets, in their hands, all the times. The direct effect of this is the introduction of only 40 days of the item bank products in the case of unauthorized capture of more than 30,000 users, covering the national 6623 high schools. Also because of this "beyond the expectations" (Li Yong) results, "APE" exam products announced free, because it allows him to see a more than directly through the payment method to sell a lot more opportunities for the question-primary and secondary education (hereinafter referred to as "K12") market.

Education has long been one of the hardest industries to pry into the internet, and K12 is one of the hardest bones to chew. The particularity of education is that it does not allow experiments, especially from outside, for K12. And, unlike adult education, K12 's real users--primary and secondary school students--have no decision-making power. It was the teacher who decided to use the test-preparation products, which not only had a conservative attitude towards emerging internet companies, but also had no incentive to actively promote an online education product.

However, the mobile Internet's penetration of this group is more than expected, and it is closer to the students than we think of primary and secondary education--at least for high school students. This brings an unprecedented opportunity for online education.

For Internet companies engaged in online education, it is almost impossible to have a direct contact with students in the past. Now, students in micro-letter, micro-Borrie, Baidu Bar ... And if parents and schools have been banned from using PC Internet for fear of influencing learning, it is almost impossible to move the internet in an all-pervasive way.

The chances are that, for entrepreneurs in the online education industry, its users suddenly become accessible. It bypasses the package of K12 outside the education system, schools, teachers and parents into the layer of hard shell, direct products to the hands of students, so that students grasp the initiative to evaluate the quality of a product and make decisions.

So, when the mobile internet will be ready for students with the internet thinking of the education products linked together, an unexpected detonation is almost inevitable, this is the past 40 days in the "Ape test questions" on the body.

Although the competition of the teaching auxiliary book market is almost saturated, but the ape item bank relies on the comprehensive and high quality of the content (it invests more than 1 million RMB in the examination question Bank, few traditional offline training institutions and the Teaching Assistant book publishers can compare.) Coupled with a new form of interaction, giving students a different experience, there are students on the micro-blog feeling "Do not have such a good question." At the same time, it also uses data mining, targeted to provide training content, the practice of personalized teaching. In addition, it has the ability to share answers to social media, and it is more appealing to teens than stiff paper papers.

This small item bank product is just beginning, next will introduce more function that satisfies student's demand. This group has been accustomed to using micro-letters, micro-BO students when the need to do the problem can be better satisfied with the technology, will be spontaneous word-of-mouth transmission. and free to the original complex of high school students consumption decision-making process directly clear zero, will accelerate its process. When the quantity is large enough, it will really have an impact on the K12: Most of the students on duty are using an Internet education product, teachers, schools and parents have to pay attention to and make changes.

In accordance with the previous mobile internet users of the speed, all this is not too far, the future K12 will be very lively.