99: Dream pioneering team leading health care products

May 2010, has always been rigorous, harsh well-known Sequoia Capital decided to inject 99-D Kang. This is a tens of millions of yuan to start the health care products E-commerce website, founded so far only more than a year. May 2009, the company's website officially online. In September of that year, the monthly turnover had reached 30 million yuan and the profit was nearly million yuan. Since then, the company's monthly turnover continues to grow at a rate of 30%, has become Shanghai's largest health technology services company, leading health care products in China, the industry.

These achievements are the founder of 99 Yang Xin never thought of. In his view, 99-dimensional professional operating team, unique corporate culture, excellent products and services, is the company's rapid development of the secret, but also to win the favor of the reasons for the venture.

Professional team

99-dimensional Entrepreneurial team is fantastic, they or in the field of E-commerce, or in the biotechnology industry for many years. More importantly, they are closely related and have been working together for many years in the shopping malls, as evidenced by their resumes.

Yang Zhenyu, chairman of Nanjing Taoyuan Applied Biotechnology Co., Ltd.

Hong Qinghua, founder of the Donkey Mother Travel Network.

Deng Huaqin, founder and president of Shanghai Group Purchase net (Qi Jia Home network).

Yang Xin, executive director of China Internet Group.

One day in October 2008, the four people gathered together to drink tea, chat, chatting between some people put forward "health products E-commerce is very promising", all hit, and then put money, set up 99 Victoria Kang.

Yang Xin said that now Hong Qinghua and Deng Huaqin, although no longer the director of the 99-D Kang, but they are still very concerned about the development of the company, often for the company to develop some good ideas.

The 99-dimensional daily operations team is also known for its specialization-sales and customer service, as well as health consultants, who provide counseling through 90-seat call centers, many with medical and nursing backgrounds. The company carries out knowledge training for them from 1 o'clock in the afternoon to 2 every day, aiming to further develop the sales staff into nutrition experts. and management team is basically a medical background, health care products experienced.

The idea of good deeds

Prior to the founding of 99, Yang Xin and its entrepreneurial team conducted a survey of China's health care products market and found that the market was still in its infancy, on the one hand, the market potential is huge, on the other hand, the market is not standardized, "relatively messy."

This confusion is mainly manifested in two aspects. First, consumers eat indiscriminately. Yang Xin said that 80% of consumers do not know what to eat health care products, they are not based on their own physical condition to take health care products, but by watching ads, what the propaganda is good to eat what, and some people are watching others eat what they eat, there is a more common phenomenon of "follow the bandwagon". If the provision of health management programs to ensure that the health care products are really needed for the users, rather than simply selling products, it will be a very meaningful improvement of human physical fitness.

The second is the sale of businesses. Some health-care products business will be their product blown hype, treatment of all diseases, deliberately blurred health care products and drugs, misleading consumers. In addition, market prices are very confusing. The same brand of the same number of products in different distributors There may be many times the price difference, so that consumers at a loss. Health products is a windfall industry, has been "China's first negative" Shi Yuzhu is to do health care products. A cost of a few dollars of products, in the terminal market may sell hundreds of yuan. "The huge profits of the industry make a lot of people in need of health care products can not afford to eat, it is a pity." We decided to do health care products E-commerce, one of the considerations is to allow consumers to eat. "Yang Xin said.

In response to market turmoil, 99 in the establishment of the first set up to let consumers "eat right, eat good, eat cheap" concept. This concept in more than a year of implementation process, has become a unique corporate culture 99.

Sell Products by service

Consumers in the health industry include both sick and sub-health, with the 99-D target customers being the latter. To this end, 99-dimensional Kang is equipped with professional equipment and personnel for the customer sub-health testing. In order to help consumers "eat right", 99-dimensional health consultant in the consultation with prospective clients, first of all will ask the customer's life habits, what health care products have been taken before the relevant information, and then invite them to the company for free health check-up. Consultation, medical Examination service is completely free. According to the results of the examination, the company gave customers a health plan, customers do not buy health care products is purely voluntary. For customers who need medical attention, the company advises them to go to the hospital for treatment rather than selling products. This personalized custom service has won a large number of stable customers for 99-D Kang, according to the introduction, at present, 99-D Kang registered members have exceeded six digits.

In order to ensure product quality, 99-D Kang selected a group of management norms (through the GMP demonstration), large-scale, reputable manufacturers to cooperate. These manufacturers are basically the top ten domestic health care products manufacturers, manufacturers, plant itself is a guarantee of product quality. They also work with a number of large pharmaceutical companies that also produce health products, "our country's demand for drug production is relatively high, the choice of pharmaceutical companies, but also fancy their drug production process in the formation of rigorous, normative side." In addition, the 99-dimensional joint third-party Pharmaceutical Research Institute has established a product committee consisting of 8 experts specializing in quality validation and screening of purchased products.

In terms of product price, 99 Wei Kang to play the expertise of E-commerce, take the "factory → 99-D kang → consumer" mode, eliminating the links between the various costs, consumers as long as looking at the product catalog, call free advisory telephone or landing site can order the desired products, product prices are only the market the same product 20%-70%.

In May 2010, 99-D Kang won a venture capital of Sequoia. Yang Xin said that the investment will be mainly used for the company's network construction, market development. In addition, the service continues to extend outward, for VIP members to provide a number of value-added services, such as free health talks, please experts on the health of customers to carry out; for the company's customers to middle-aged and elderly people mainly characteristics, the company will organize some recreational activities, such as tourism, Shaoxing Opera performance, birthday party and so on. Yang Xin hopes that these ongoing efforts will enable 99-D-Kang to eventually become the health industry's "century-old shop."