A big slap in the face of "actors" who just don't sing.

In the present, a group of Chinese people in pursuit of Luo hammer phone, in fact, in the final analysis, this pursuit is due to a hope that "opportunistic, skyrocketing" the rich dream, speculative dream. Lack is not a kind of "not win or lose, only for serious" spirit! The investment agency that pursues the Tuyere bubble actually encourages this kind of "opportunistic" mentality. Only by marketing skills, as long as they boast, even if you can abuse, you can harvest the crowd on the social network, and then can achieve the so-called personal brand, turned into a product expert, and then the next step is to get the huge investment of venture capital, this fast-getting rich dream attracts many young people.

Tsing Yi Cloth shoes, full head of gray Li Xiaowen, he for the research technology for decades, "My end not regret, for the Iraqi people haggard" this focus of the spirit is not Ren himself, is not Huawei, not those who insist on research and development, technological innovation decades of Huawei entrepreneurial spirit? There is a steady stream of people going to Huawei to "worship" those who want to learn about Huawei's management, but what they don't know is that the secret of Huawei's management is in fact a few decades of persistence, and this is no different from Professor Li Xiaowen. Li Xiaowen seat One The tsing Yi cloth shoes, the gray-haired "Fellow of cloth Shoes", "the sweeping monk of academia", she persisted for decades to study remote sensing, and her international reputation created the "Li Xiaowen-strahler" Geometrical Optics school, which kept China's international leading position in the field of multi-angle remote sensing, And Ren with the real geek Li Xiaowen academician for Huawei endorsement, to those pseudo-geek false innovators, pseudo-serious, pseudo expert speculators, to those who only know to sing do not know do "actors" fan a big slap !

Author: Zhang Lihua

Recently bought a "economic observer", which has half a version of Huawei Advertising, in the past, Huawei Advertising is a big device or mobile phone publicity, next to the performance indicators, this time the equipment and mobile phone is missing, a black clothing hu, barefoot wearing cloth shoes, a thin scholar is focusing on the article, photos under the note: Li Xiaowen, Academician of Chinese Academy of Sciences, director of remote sensing and geographic Information System Research Center, Beijing Normal University, professor of geography and remote sensing science, doctoral tutor.

The right side of the note line big words: Huawei adhere to what spirit? Try to learn from Li Xiaowen. In times of great opportunity, don't be opportunistic. Open, open, and open again.

CAS Academician Li Xiaowen was hyped two times by the media. One is his low-key "sweeping monk" image, barefoot cloth shoes slovenly; another is Huawei recently as a corporate image spokesperson, in the major media advertising. This photo for Huawei endorsement is April 18, academician Li Xiaowen in the Chinese Academy of Sciences to do lectures were photographed, by netizens called "Shenfeng".

Seeing this ad, my eyes were damp and highly motivated: tsing Yi cloth shoes, full of gray Li Xiaowen, for the study of technology for decades, "My finally do not regret, for the Iraqi people gaunt" this focus of the spirit is not Ren himself, is not Huawei, is not in the persistence of research and development, technological innovation decades of Huawei Enterprise Spirit? There is a steady stream of people in the community who want to learn about Huawei's management, and the secret of Huawei's management is decades-old insistence, which is no different from Professor Li Xiaowen.

Now do products do technology is no longer popular propaganda technology indicators than products, but propaganda thinking and spirit, the so-called moving People's topic and story. Ren gave Li Xiaowen advertising, called on the whole society to pay attention to, learning Li Xiaowen, to those with bragging, acting, pseudo technology products experts a loud slap.

Ren gave a slap in disguise to a serious speculator

Do you remember Luo's famous, sensational remark? I do not win or lose, only for serious ", the sunset under the hammer phone serious picture. Li Xiaowen, who persisted in research in the field of remote sensing for decades, gave Luo a big slap in the face, unveiling the lie of the hammer. Li Xiaowen is not only a "master-class" figure in the field of remote sensing in China, but also enjoys a prestigious international reputation, and has created the "Li Xiaowen-strahler" Geometrical optics school, and the Masters thesis is included in the "Milestone series" of the International Optical Engineering Association. His research has promoted the development of quantitative remote sensing research and made China maintain its international leading position in the field of multi-angle remote sensing.

has set up a bullog nets, Old English training schools, have not become, fought micro-Bo hit the Siemens refrigerator, by abusing the famous Apple mobile phone Luo, by defaming all the successful people's saliva has become a "rebel rational" hero. and adhere to decades of real "do not win, not for success or failure, not for fame and wealth, only for serious" Li Xiaowen compared to the Luo, how long did he insist on the site and training of the cause of how long? Before the 9 million angel investment, Luo did not do mobile phone research and development, he is only in the circle of money speculation, But he said he was extremely noble to become a love.

As for the launch of the Hammer, which has created a Twitter rating that is higher than the gala, in addition to gimmicks, and what the extraordinary products can get the international show, and finally Luo to think that the Android phone is the most like Apple, has forgotten two years ago to scold the Apple is useless those who want to overturn the apple words. Luo for two years, out of a technology-level fake Apple mobile phone.

The Luo not only created Gao Weibo ratings, but also created hundreds of millions of of valuation financing.

The next batch of Chinese to Luo, in the final analysis due to a hope "opportunistic, skyrocketing," The rich dream, speculative dream. Rather than a "win-lose, only for serious" spirit! The investment institutions that pursue the tuyere bubble have fuelled this "opportunistic" mentality. By marketing skills, bragging, verbal abuse can harvest the herd on social networks, and then achieve the so-called personal brand, turn to become product experts, and then the next step is a huge investment in the venture, the fast rich dream attracts young people.

Are you thinking of Stephen Chow's movie "The God of the gods"? If I do, open a branch, a change of two, two to four, four to eight, after the listing of eight, after the listing and then raise money! And then I'll flip the ㄒㄩㄝ! Stephen Chow plays the food God also has the hard work to do the vegetable kungfu, but Luo, carves the beef brisket, the Huang Taigi, the Ma Jiajia the Kungfu all does not have the meeting, as long as will boast tells the story to curse can.

Does not need to have the industry accumulation, does not need to practise for many years, does not need to have the specialized knowledge, only needs to be able to boast the marketing, can in just a two year time even two months time shakes the product expert, the entrepreneur, the businessman and the billionaire successful person. This is Luo, carving ye brisket, Huang Taigi, Ma Jiajia by the root cause of the stick.

This is a lie not only rational, but also rich age?! Is this a bubble, and is this rich story sustainable?

Ren repeatedly stressed that "in the era of great opportunity, never opportunistic", Huawei needs strategic patience. He believes that Huawei must adhere to its own strategy, adhere to its own values, adhere to its own clear road and method, and steadily forward. It is because of the persistence of more than 20 years that Huawei has come to this day, it is very difficult and not easy.

Verbal abuse, blurted out the success of the quotations are Luo, carving ye brisket, Huang Taigi, Ma Jiajia the rule of fame. One months ago I made a special trip to the Huang Taigi of the internet thinking pancake fruit. The wall says "All burgers, pizza is a paper tiger" slogan, but after a long wait half an hour, Huang Taigi service staff put my pancake fruit sent to the wrong floor, the 28-dollar pancake package, the street can only sell less than 10 yuan, experience is not more delicious than the stalls. Such poor service and products, but they keep the McDonald's fried KFC foot, and apple a user experience, it is a joke. Can only say they really dare to blow, the thick-skinned is good at blowing.

As a management consultant, I am often asked a question: "What made Huawei?" The problem can be interpreted in many ways, but the most fundamental is that Huawei insists on more than 20 years of technological innovation, as Ren said, to resist all kinds of opportunism and temptation, continue to adhere to technical input, and finally become the world's top two communications technology vendors, a list of small mountain, the competitors far behind.

As of December 31, 2013, Huawei Cumulative application for 44,168 Chinese patents, 18,791 foreign patent applications, international PCT patent application Cumulative 14,555. Cumulative total of 36,511 patents granted. By the end of 2013, Huawei had joined more than 170 industry standard organizations and open source organizations worldwide, including 3GPP, IETF, IEEE, ITU, BBF, ETSI, TMF, WFA, CCSA, GSMA, OMA, onf, INCITS, OpenStack and Opendaylight, who are members of the board in 185 positions, including ETSI, CCSA, OMA, Oasis and WFA. Huawei submitted more than 5,000 proposals to standard organizations in 2013. 2013, the cost of Huawei research and development expenditure of 30.672 billion yuan, accounting for 12.8% of income. The cost of research and development over the last ten years is more than 151 billion yuan.

is more than 20 years, Huawei's continued huge investment in research and development, is 150,000 Huawei people hard work, only to obtain a respected position internationally.

He has repeatedly talked about putting an end to opportunism, not alarmist talk, but witnessing a massive wave of waves in the past more than 20 years, with opportunists facing a fiasco.

Who still remember the 10 years ago, the UT mobile phone? A decade ago, UT's PHS mobile phone China market share of more than 40%, the profit was enough to acquire the Huawei, February 2005 UT Starkon was awarded Forbes, the world's 25 fastest growing IT enterprises, ranked 13th. July 2006, UT Tatsu Kang Company was selected in the United States famous magazine "Fortune", "China's top 100 listed companies", ranked 34th.

Mengniu Five-year time sales revenue breakthrough 10 billion, "Mengniu speed" was a Chinese enterprise banner. Niu was named CCTV2003 "China's economic figures of the Year", Mengniu is the best IPO in 2004. Niu has created many famous sayings, "small wins by wisdom, victory by virtue", "wealth of people scattered, wealth scattered people gather" and other business philosophy has been like today's millet Internet thinking as popular as the major business schools, was cited as the Bible.

2000 business, five years of time sales revenue to 10 billion yuan, Wuxi Suntech listed in the United States NYSE, became China's first successful listing of private enterprises in the NYSE, among the top three in the world PV industry, entrepreneur Shi is known as the photovoltaic sector "Bill ˙ Gates", 2006 China's richest man.

Founded in July 2005, Jiangxi Sai Dimensional three-year sales of more than billion, June 2007 on the United States New York Stock Exchange successfully listed in 2009 to become the world's only annual sales of more than 1 megawatts of photovoltaic enterprises. CEO Peng won the "2007 Impact on China's top ten Entrepreneurs," "2008 China's top ten pioneering new sharp."

Who can remember these 3-5 years from zero growth to tens of billions of sales, used to be on the wave of the enterprise? Like a firework, bang, on the sky, falling down are all ashes.

Melamine not only opened the Mont of the conventional development of the secret behind the speed, but also stabbed Niu various enterprises operating famous sayings of the cowhide. The bankruptcy reorganization has left Shi's richest man, Shi, not only hundreds of times times more than his wealth, and all sorts of scandals have caused him to be humiliated by the Chairman.

In the unfamiliar photovoltaic industry, Peng once thought oneself from 2003 to 2005 painstaking research this industry, become half expert is not unusual. He once thought that as long as the plasticity is strong, it is not important to learn any major, what experience is not important, nothing can not be done. To become an expert in any field, two years is enough, learning ability plasticity is very important to people, "if you have such quality, you will succeed in business." ”

Peng When these speculative spirit is full of words, in these two years those who use Internet thinking to build XXX industry product expert body not also is strong embodiment? As long as the cloak of Internet thinking, do not need a professional background, do not require a few years of professional accumulation, you can become a geek-class product manager, Isn't that Peng's naïve delusion?

Jiangxi race and peacekeeping CEO Peng less than five years from the top richest man to be bankrupt, Peng for not respecting the social objective development law paid tens of billions of tuition.

UT2013 fiscal Year total revenue of 164.4 million U.S. dollars, and 2002 sales revenue of 980 million U.S. dollars, a decade of continuous retrogression has been the cusp of the wave of UT has been out of China's first-line communications companies.

"In times of great opportunity, don't be opportunistic. "Repeated reading of the 71-Year-old Ren is not this sentence to all Huawei people, the Chinese business community to remind, enlightened!" Although the Internet has facilitated the production, exchange, acquisition and sharing of information, it has not changed the nature of things, even in the internet age, cars or cars, content or content, tofu or tofu. "This is the advice of Ren to those young people who want to think about the internet rather than work hard and get rich overnight."

Second, Ren to false innovators, pseudo-geeks a loud slap

"Huawei is in the dilemma of innovators", writes Shanyou, a professor of entrepreneurship at CEIBS International Business School in early 2014, but unaware "in the community caused great repercussions, the main point of view of Huawei's management led to its backwardness and inappropriate, the last example of" Millet hardware cost price sales do not make money, relying on accessories, software revenue " Making money is a subversive innovation far beyond Huawei.

The insulting words in the article include "Huawei's strategic Failure", "Ren advocated" following the strategy "harmful" and so on. Shanyou also because this article dares to challenge Ren's management authority to shake the body and become the Internet thought invincible Chinese training master.

2006, Shanyou founded 酷6网, 2009, 酷6网 Shell listed. 2010 due to market share decline and performance losses, Shanyou quit Cool 6 listed company CEO position. Oneself did not understand the innovation and sustainable development shanyou to become the Internet thinking Tutor, do not know whether will astray harm already?

First of all, Huawei has been able to grow from 20,000 yuan more than 20 years to 200 billion international companies, continuing to increase in financial figures, precisely because there have been no major strategic mistakes in these more than 20 years!

On the contrary, Huawei's former rivals, both domestic dragons and international Lucent, Nortel and Alcatel, have gone bankrupt or even disappeared because of their strategic missteps.

Huawei from 10 years of efforts to become the world's first fixed network, the development of optical transmission network first, the second mobile network, the first quarter of 2014, Huawei Blade server shipments jumped the world's top three, stable China first, the 2013 Huawei mobile phones ranked third in the world, Every time Huawei moves into one area, it takes the pressure principle and becomes the world's top three in just a few years, Huawei has cemented its global strategic position through a large number of proprietary technologies and core technologies that have never been repeated in the past more than 20 years to ensure that Huawei is at its highest profit margin for the first time in nearly 20 years.

Millet company three years to achieve 10 billion of sales, this is a great leap forward, but not the history of Chinese enterprises in the only, Mengniu, Wuxi Suntech, Jiangxi LDK, UT, waveguide mobile phones and other history have created a similar sales miracle, brilliant Niu also won the annual CCTV economic figures. How far can millet and lei go? Not by bragging and the Navy, but by its grasp of the core technology and management of scientific accumulation. Into the mobile phone market for three years, millet in addition to create sales miracle, there is no one to take the invention patent. Millet is a no invention patent Zhongguancun science and technology leader, which is also a wonderful Chinese society.

Did Millet get the tickets for the mobile Internet? More than the micro-letter before the introduction of a few months of rice chat, up early even the late set did not catch up. 2014 Millet public propaganda rice chat user 40 million, active user 4 million, and the same period of micro-letter total number of users more than 600 million, active users more than 100 million, the number of users over 100 million, active number of 40 million. Rice chat than the active users of the Mo 10 times times.

Millet announced the end of 2013 MIUI users 30 million, Huawei announced in May mobile phone application Market Game Center has done the monthly water growth 30%, registration conversion rate of 89%, the next day retention rate of 45% 7th retention rate of 25%, pay rate (key game type) 2.5%, day link 30 million users, Huawei's data on the mobile Internet does not have an alarming difference from that of millet. Based on the accurate recommendation of user portrait, personalized game list recommended, Huawei's large data software advantage in the mobile Internet applications are helping to accelerate its development.

Millet hardware cost price shipments, rely on accessories and software to make money? In Apple's annual earnings report, "earning money through advertising, e-commerce, value-added services, etc." has long been proved to be non-existent, with sales of itunes and software accounting for only 10%. And Apple is the world's most mobile internet users of the Internet companies, other hardware enterprises how to insist on the hardware does not earn money loss, rely on value-added services to earn money to maintain high-speed development?

Lei has long believed that millet has overtaken Apple and Samsung in many ways, and is on its way to catching up with Amazon. Look at Amazon's earnings in the fourth quarter of 2013: Sales of Electronics and other commodities were $17.126 billion trillion, up 23% from $13.934 billion a year earlier, and the share of total sales rose from 65% to 67%; Sales from media products were $7.227 billion trillion, up 11% from 6.514 billion a year earlier, while the share of total sales fell from 31% to 28%. As for cloud computing and software revenues, Amazon has long dominated the boss, but contributes only 5% of Amazon's total revenue.

"Good service and low price, Huawei is to win customers, the reason for survival!" Ren insists on shouting for 26 years is regarded as the body of Huawei, but like millet such enterprises do not have the core technology, only by cost price sales can achieve low prices at the same time product good?

That's no doubt the Arabian Nights.

"Why is Huawei Heiss the eight-core processor?" Since entering June, Chinese and foreign media have released the Marvel of Huawei's latest handset chip Kylin. 4G applications started in the mainland, in the 4G handset chip market, Qualcomm a monopoly of 80% of the market share, and in the high-end market, Qualcomm is Shong.

In the WCDMA\CDMA, Qualcomm to domestic enterprises to collect the price of the whole machine about 3% of the patent fee. According to Qualcomm earnings, in the three quarter of 2013 years ago, Qualcomm's royalty-authorized income of $ more than 7 billion was the main source of profits, of which more than 40% per cent were from China. Into the 4GLTE era, the adoption of Qualcomm 4G "five mode ten-frequency" chipset scheme, the introduction of five-mode ten-frequency mobile phone companies to pay 5% of the patent fee! The handset chip processor price occupies 20% of the handset hardware total cost, about 36 dollars to 21 US dollars. With Qualcomm chips, high royalties will be paid.

June Huawei released the 4G eight core processor Kirin920 Kylin chip, the overall performance with Qualcomm's strongest 4G chip 骁丽 Dragon 805 sync, individual parameters are also leading half a year, more importantly, it also integrates Huawei's own research and development of baseband chip. Huawei Heiss's Kylin chip Kirin920 is also the LTECAT6 that supports the fastest speed of 4G. The use of Qualcomm's highest end of the 4G chip 骁丽 Dragon 805 processor mobile phones, because the Qualcomm processor does not integrate baseband chip, but also to have a baseband chip. And Huawei's mobile phone is based on the development of the world's first single chip integrated 4G LTECAT6 and baseband chip, do not need another baseband chip.

Huawei has 466 4G core patents and ranks first among global equipment makers. What does that mean? In the 4G high-end mobile phone market, Huawei really has high-performance and high integration, through the cross-licensing and so without the high Qualcomm to pay a large amount of royalties, so as to achieve low cost and low price and high performance at the same time.

This is really subversive innovation! This is the real geek!

Millet and Lei claims that the geek, the cost of high-performance, in the absence of core technical support is just a joke! " Cost price "also want to give Qualcomm high patent fees," geek "also requires Qualcomm chip, otherwise there is no 4G mobile phone market, high-performance running a point depends on the performance of the chip to buy, subject to the chip index.

Do not master an invention patent, does not have the chip's supply channel does not have the chip the cost superiority, the millet handset how realizes can with the competitor pulls off the disparity the geek and the innovation?

The world's first single chip 4G eight-processor Kirin920 Kylin chip, unveiled by Huawei, gives a big slap on the face of pseudo geeks, pseudo innovators, and bogus subversive innovators.

Huawei has been developing its own chips since 1993 and is now 20 years old, with no less than Qualcomm's patent reserves. Apple since the 80 's independent research and development of computer hardware, operating systems, chips, accumulated to today have a large number of core technology and patents, to achieve the world's first position. 20 years of technical running, perseverance in the pursuit of technology in order to achieve a breakthrough in technological innovation. In his speech, Ren said that Huawei was still leading American companies in the tip of the country, and that this was not a modest remark, but a sober understanding of international competition.

Lei that Millet has surpassed Apple, the media is constantly appearing on the "Millet mobile phone is too crazy!" The Apple iphone, "Millet has made cook deeply uneasy" this kind of self-blowing article, can only say that it is arrogant to lose their objective understanding. Millet is not only faced with the lack of technology and the accumulation of patent difficulties, in the core chip, core operating system software has no right to speak.

Intellectual-property lawsuits have become part of the technology industry, and in 2013 Apple was the most sued company in the United States, with patent lawsuits reaching 59 times, and Amazon being prosecuted 50 times. The number of patent lawsuits in the United States reached 6092 in 2013, up more than five years ago. The top 10 companies prosecuted the most are multinationals, including Google, Dell, Samsung and Microsoft.

"There will be a world war of patents in the next 5-8 years, and Huawei must be sober!" Mr Ren is not only reminding Huawei, but also reminding all Chinese companies that they have never been out of the country like millet (recently it has been reported that Millet has been sold in Malaysia like Chinese shanzhai manufacturers), especially in the developed countries and regions of Europe, America and Japan, Only close the door to feel that they have been super apple manufacturers, a loud slap.

"Millet does not rely on Word-of-mouth advertising!" Millet mobile phone internet thinking made! When the success of the Internet thinking spokesperson lei around the internet thinking "Word-of-mouth, extreme, focus" of the three characteristics, people not only found that millet in two consecutive years at least in the CCTV ads on more than 200 million investment, and Zhongguancun Avenue central large advertising "millet mobile phone is fast!" It's also a costly investment in advertising. In addition to the word of mouth is the navy, advertising heavily smashed out, millet continuously released tablet computers, televisions, routers and other cross-border products, and which point embodies the "extreme, focus," "Less is more" lei mouth of the Internet geek spirit?

Tsing Yi Cloth Shoes, the gray-haired "Fellow of cloth Shoes", "the sweeping monk in academia" Li Xiaowen, to study remote sensing for decades, the international reputation of the creation of the "Li Xiaowen-strahler" geometrical optics school to allow China to maintain the international leading position in the field of multi-angle remote sensing, ren with the real geek Li Xiaowen Academician endorsement Huawei , to the pseudo-geeks false innovators, pseudo-serious, false expert speculators, to those who can only sing will not do the "actors" a big slap!