A brief analysis of mobile terminal game: whether to make a brilliant trip

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With the advent of mobile internet, coupled with the increasingly high configuration of smartphones, mobile terminal games based on smartphones have emerged. Many of the domestic development team in the mobile Terminal game gold, many teams seize the opportunity to mercilessly earn a, but more teams are still on the verge of survival, and even beyond, and mobile terminal game can also make PC side of the brilliant game?

Comparison between end and hand tour:

The end of the tour compared to the hand, its client volume is quite large, a small bit of the end of the client has about 1G, the larger end of the trip can even reach 10G up and down, but the end of the tour has a more gorgeous interface than the hand and more exciting operation, which means that the end of the tour can be more in-depth to attract players, And relatively simple hand tour can not be the luxury of the level of excitement, only from other places to attract users.

Many users are the hands of the tour as a pastime and entertainment, while the end of the tour by more users as a profession, with the ability to allow users to deeply addictive characteristics, so that the end of the user to pay a higher willingness, the hand tour users pay a low willingness. We can often see this: end of the user has been repeating the recharge game coins, buy equipment, play strange and upgrade the action, if not recharge the game currency, you can not enjoy a more exciting game experience, and the hands of users to see a pay, the game will be at a respectful distance.

Let's compare the cost of the lower tour and the hand tour. With a more ornate interface and a more stimulating gaming experience, therefore, the end of the tour in the development phase will cost a lot of human and financial resources, in the operator is required a large number of servers and bandwidth to support the transmission of game data, so whether the development or operation, the cost of the end of the trip is high. For hand travel, because the game interface and content is relatively simple, coupled with the limited size of the smart screen, the development of hand travel and operating costs will be much less than the end of the tour. Generally speaking, the development and operation of the end-trip needs to be carried out by large companies, while the development and operation of the hand-travel can be done by one person for the technology and operation of a solid enough practitioner.

The glory of the Angry bird: Can you copy?

In the 2012, Angry Birds achieved 195 million dollars a year of revenue, as a mobile terminal game, Angry Bird's annual profit is even higher than many PC-side games, which may be the envy of most of the hand-tour developers, we have to briefly analyze how Angry Birds can achieve such great success.

As a hand tour, Angry Birds How to do so high income level? First of all, Angry Birds as the first group of touch-screen mobile games, in the launch of the market is not so crowded, so angry birds at the beginning of the launch of a sufficiently broad market space. Second, Angry Birds operate in a simple way--a simple aim and pull bow it is this simple way of operation to reduce the threshold of user entry, at the same time with the game scene, this simple aim pull bow action to the user brought a lot of stimulation, let this action became a classic, Users who have played this game know this. Third, is the game's marketing behavior, the game has successfully molded the classic image of the Angry Birds, and homeopathy launched a series of products on the wrath of the birds, such as the entity of the Angry Birds, physical goods transactions also let the game to get a lot of income.

To a certain extent, the success of the Angry Bird has the advantage of the right and wrong, coupled with its own successful marketing, the achievement of a good enough to be comparable to the end of the hand tour. But at present the hand swims the market already appears very crowded, usually users in the application store to find a game, a lot of colorful games will be users dizzy, do not know what kind of game to choose, as users, the heart may think: forget it, or play that classic Angry bird bar. As a result, later game developers get more and less likely to market, unless the adoption of some effective marketing and hype means to attract users of the eyeball, find your sister this game is a typical. For developers, again, the success of a repeat of the wrath of the birds is clearly fraught with difficulties.

Written in the last

In general, the hand and the end of the tour compared to the Hand tour has a short development time, low operating costs, the user's willingness to pay is not high, while the end of the development cycle is long, high operating costs, high user willingness to pay, with high risk of high return characteristics. If you want to achieve a profit level of the game comparable to the end, I am afraid that more effort is needed. OK, today to chat to this, this article first a5,365 Health Network http://www.3651jk.com feeds, reproduced Please specify, thank you!