A brief analysis of new business model F-commerce

1, E-commerce and social business growth contrast

    contrast data shows that the growth rate of social commerce is much higher than that of E-commerce, and that the typical advocates of social commerce have no doubt about Facebook, and Facebook is no longer a mere social platform. More and more business elements have been injected into it, resulting in the concept of F-commerce.
    2, F-commerce Enterprise
    Amazon, Apple, ASOS, Best Buy, Bulgari, Cola, Delta, Diesel, Disney, Dove (Unilever), Gap, Heinz, JCPenney, Levi ' s, Macy ' s, Max Factor, Mazda, Nike, Nine West, Old Spice, P&g, Pampers, Pantene, Rachel Roy, Sears, Starbucks, Volkswagen, W Hotels, Walmart, Warner Bros. ...
    More and more well-known companies are among the F-commerce on Facebook.
    3, what is F-commerce
    so-called F-commerce, is the corporate brand using the Facebook user base, Through Facebook's social maps and social components, it allows users to interact, share and communicate with their Facebook friends. In short, it is selling goods through Facebook.
    4, F-commerce type
    1) Facebook store, retailer opens shop directly on Facebook, which is F-stores
    2 Embed some features of Facebook on e-commerce sites, such as login, favorites, open maps, etc., and
    3) incorporate some of the features of Facebook into the physical store, If you try clothes in a physical store fitting room, you can send photos to Facebook for friends to comment on, as well as Facebook's group buying service.
    5, F-commerce Advantage
 &The Facebook store on the nbsp;  insight:proctor&gamble brand page is an "online learning lab" that helps businesses understand how consumers interact with brands and technologies in real life.
    Brand Experience: When consumers are asked why they want to connect to the brand on Facebook, more and more people say it's about shopping and trading, adding a store to their Facebook page, The brand can improve experience and deliver information at this point of contact.
    Loyalty: Brands can use F-commerce to build brand loyalty and increase bias to produce duplicate purchases--providing privileged buying services to loyal brand fans.
    Advocacy: by using the Facebook store to get products to the people who are likely to recommend them, and by supporting each other with digital technology, consumers can create a loyal brand circle, which can push for repeat purchases.
    Roi:roi, as a central component of each business case, is a financial indicator. One way to measure Facebook's ROI is to connect Facebook's inputs to sales, and E-commerce makes it possible for Facebook's brand pages to do so.
    6, f-commerce functional application Analysis
    on Facebook

With Facebook

    7, some notes for F-commerce
    1 don't think of yourself as a seller, all for the purpose of selling products to customers, Facebook should be used to make users smile.
    2) Simplicity, security, and socialization are the three major success factors of F-commerce.
    3) Watch and listen to see what customers are talking about on Facebook, what they need, what problems they have, etc. The
    4) establishes metrics for RPL (revenue per-like) and RPS (revenue per share), which are used to track effects as they are carried out f-commerce.
    5) Integrate social Plug-ins and web stores on Facebook pages to install a simple storefront application that measures traffic, order value, conversion, and sharing.
    6) provides incentives to repay the social behavior and interaction of Facebook customers (sharing and disseminating information, etc.), and digital, in-kind, and monetary rewards can help promote customer loyalty and motivation.
    7) provides Facebook customers with proprietary channels, information, and products that make them feel special,
    8, allowing customers to consult their friends ' resources before purchasing before buying.
    9) Don't lose commerce for F-commerce, both are needed, F-commerce is for social consumers, commerce for traditional consumers.
    10) uses analytics software and the Facebook insight to measure sales, but it also pays attention to customer attitudes, and a happy customer will not only be a repeat guest, but may also be recommended to a friend.
    8, how the industry evaluates F-commerce
    current social media may not have brought sales in an obvious way, but the next step will be transactional social media. When people buy products via Facebook, it's not just like, we can see the social media shift in our business.
Manish Mehta (Dell social media    in the next 5 years (perhaps longer), there will be more business on Facebook than Amazon, which is only a matter of time.
Sumeet Jain (CMEA Capital in charge)
    in the next 3-5 years, 10%-15% of the consumer spending in developed countries will be consumed on sites such as Facebook.
Mike Fauscette (IDC Consulting Analyst)
    original in commercial new routes: http://www.bizark.cn/articles/1647.html, Please indicate the source of the article when you reprint it.