A brief analysis of the key points of mail marketing from the side examples

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Perhaps the promotion of marketing, everyone's first impression is SEO, microblogging marketing, QQ Group marketing and other types, in fact, in these popular marketing tools, e-mail marketing is still we can not ignore a place. Fast, wide range, a large amount of information is the advantages of mail marketing, but how to let readers are firmly attracted to the mail, and then click to read is every mail marketing webmaster need to consider the problem, and the solution to these problems we can from the side of some examples to find the answer.

News Case:

Dispatch recently launched a gold channel the contents of the main is to encourage some businessmen settled, some similar to Taobao, but the industry is settled in some emerging industries, below let's look at its mail marketing, first of all the mail to the picture, the main business of some channels are displayed in the form of columnar Let us very clearly know which business is the focus of recent and news, and keywords are prominently in the form of prominent, the subject is very clear, this is a good reading experience, because for PC users of the ads, the product picture is definitely the protagonist. We must be clear on this point.

Pig Case:

Pig is the leader of the domestic Granville Guest website, and its mail marketing is quite characteristic, open its mail, we can clearly see the top of the pig to make a week's money record, this for the new addition of the Wei Guest has two help, one is clear Granville Guest website lucrative Money area, the second is to accumulate a net to earn experience, This is very useful for beginners, and this is obviously the message to catch the eye of the necessary skills. In fact, apart from this advantage, we can see pig in doing mail promotion when the design of the plate, the publicity of the plate is also a novice more concerned about the place, such as the experience of the Granville Guest, the ranking of the Stars and other major sections of the week.

Dot Network case:

Dot Dot Net as the representative of the Domestic light blog, its mail marketing is also very brand-name, the overall look very neat, not a nonsense, and point in marketing, but also the well-known point of the blog on the above for visitors to read, and then some very personalized point of view template for everyone to click to use, And the point of classification is placed in the bottom of the entire message, perhaps everyone may feel inconspicuous, in fact, the whole message is the picture of the situation, occasionally appear a few words is very eye-catching.

Public comment Network case:

About the public comment network, personal feeling is the simplest, it is not that the overall design is simple, but it conveys the message is very simple, because all of its mail is a format, that is, the product name + Recommended index + price (discount) + location, the other is not, although the nature of the mail marketing ads is relatively strong, However, because the public comment on the website of its own nature, and its long-winded introduction of what they are Web site, it is not as direct as the map, presenting the theme, in the simplest form to convey the value of the goods.

The above simple analysis of some well-known websites and brand of mail marketing, and I also summed up a few points:

1 mail marketing must be in a short period of time highlighting the characteristics of the site, this is necessary to pay attention to!

2 in the mail to as much as possible use of graphics, less text, even if you want to control a certain length of text, personal feelings can be emulated pig, using the title form presented.

3 do not start with a picture + text, which will make the whole message appear bloated, lose more interest in reading.

4 The focus of email marketing is not on reading, but in value, it is critical for readers to present one of the most important information in a short time.

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