A brief talk on enterprise blog Network Marketing work flow actual sharing

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The enterprise carries on the network marketing This matter everybody also to know very much now, many of the network is about this information, there are many enterprises in the network marketing process to earn the first bucket of gold on the network, and I want to share today is how enterprises to use the existing well-known network blog to carry out their own blog network marketing work, A little personal experience, insignificant, want to share with you, also hope that you heroes give me some pointers.

I will make a brief outline of what I said below to facilitate reading.

First, the third party blog system to troubleshoot and filter

Second, the basic elements of the blog

Third, about the content of the blog fill

Four, how to do blog Network promotion optimization

I. Screening of third party blogs

The central idea of this article has already explained that we are based on other Third-party Web site blog system, to carry out the work of blog Network Marketing, so for thousands of web site blog system, we are not all brought to use, we have to selectively select some suitable for our corporate web site blog, Here are my thoughts on the following points:

1 First, the choice of site visibility, this is certainly the more well-known the better, here I will enumerate a few I have operated my blog, such as: Sina blog, Tianya blog, netease blog, Sohu blog, blog bus, Baidu Space and so on such a blog, in these blogs to establish their own Business name blog, Its exposure and ranking will depend on the former. The specific people can Baidu Google search to see, generally these sites blog rankings are very high;

2 Secondly, the choice of the industry website blog, as far as possible to choose a blog that conforms to their industry, specific meaning, such as your business is to do health care products, then you can choose to health and hygiene as the main content of the site, and then apply to open your corporate blog, so what is the benefit of doing so, first, This type of site's target customer specificity, directly is the counterpart of your product, second, in the industry, your business name identification and products will be most recognized;

3 Finally, to troubleshoot the site blog This work is opposed to the above two, try not to choose no popularity and popularity of the site to open a blog, and do not go to some of your business is not related to the Web site opened corporate blog, for example, your business is selling cars, but you find a woman to introduce the site, it is a bit of " Irrelevant "feeling.

The above is my eyes in the third party blog system of the investigation and screening, we have different opinions or supplements, you can give me a message, we discussed together.

Second, the basic elements of the blog

That is to say, our corporate blog needs to have those templates, such as blog name, personal files, article classification, links, friends, the latest articles, and so on, I summarized the following aspects of the content, should not be very comprehensive, I hope you will advise:

1 Blog name, that is, your blog title, which is valued by search engines, which of course, your business name or product name, and most bloggers have blog descriptions, you can add the above part of the company's keywords, so as to increase the name of the exposure, Secondly, the occurrence of keywords can also increase the search engine search opportunities;

2 Blog template selection and production, select most sites have a custom template function, for these we can customize the template space, we should make full use of, make exquisite pictures, can only use the third party website to provide template space, should try to use more concise and clear template, The best visual design for a page depends on the reader and the theme. You can set the mood by color, font, and picture-but make sure that the tones match the content. Whatever the theme, it's best to avoid dark backgrounds with dark text, small or overly exaggerated words, and other factors that make blogging difficult to read;

3 personal files, that is, the personal description of this part, in this part should be clear about their own business introduction or product introduction, and show in the blog more prominent position, usually, there are requirements for bloggers to add avatar, this time, you can take your own photos or from the Internet to find a personal photo upload up, Give people a kind of feeling, here I do not recommend the Enterprise product picture or corporate logo upload up, that will give people a sense of advertising,

Because viewers are likely to be attracted by your personal photos or other other avatars, click on your blog. Of course, also in the location of the site will be the contact of their own enterprises published, or in case there is a customer want to find you, but found no contact telephone, it will not be a compensation vector;

4 Article classification, we will blog inside the article around the theme or other rules, listing different categories of articles, this article classification should more reflect your blog keyword, that is, your business name or product. This is more conducive to search, I will talk about how to optimize the following.

5 article List, you write the article in the blog home page display, this is essential, according to the width and height of the blog, Design suites, debugging the home page several articles, this feature many of the Web site blog, there is no only in accordance with the rules of the third party website to do;

6 Friendship links, this is also more important, you can own the enterprise website, other blog address, add to here, in accordance with the rules of Baidu's ranking, such a chain can increase the weight of the impact of your corporate blog rankings, active links to some celebrity station;

7 Friends List, buddy article List, latest comments, I will boil down to the blog interaction here, through these friendly Bo friends to enhance the flow of traffic, expand the visibility of their own blog.

Above is I to the composition of the blog, own a little experience, welcome everyone enthusiastically Pat Bricks.

Third, about the content of the blog fill

If we say that the metaphor above is a organs of a person, that this is the use of blog to carry out enterprise network marketing of the blood, blog article content is that we do blog Marketing Center content, if there is no it, the other work is in vain, then I have some things I have done to share with you, Should be used by most friends.

1 First of all to ensure that the original article, as long as the original problem, can be search engine favor, the original done good articles, ranking are relatively high, this everyone knows;

2 The content of the blog should not directly copy the information of enterprise products, should stand in the viewer's point of view, consider you write these things have no practical value to others, a good article should be from the enterprise product attributes as the starting point, combined with the visitors general attention to some problems, make more comprehensive, professional support and suggestions, Then let the natural link to some of the product information, such a soft text that is the real "infernal Affairs."

Here, let me say, for example, your product is a smoking cessation product category, you can write a blog to tell smokers who used to quit smoking products, and finally summed up that a few quit smoking products are more effective, of course, in your summary of the several smoking products inside the list of your products to quit smoking stickers, otherwise it is not white busy for half a day;

4 article title design must be eye-catching, nowadays a lot of the title party, the emergence of these titles to explain a problem, good title is the ticket to attract attention, only enough of the shocking title, will make many visitors feel novelty, such as I just saw a Wang Wang message box, the title is "only open shop mistakenly dating I want to rent a boyfriend "such a headline can be reminiscent of a sudden, you say right;"

5 The speed of the article content update, this can be based on your own time, the best is a weekly update about 3 original articles, Baidu snapshot of the time seems to have changed in Thursday, Pseudo original and reprinted content has time to copy it, after all, it is possible to increase the number of articles.

6 The number of words in the article, this may not be appropriate to decide how much, but there is a purpose is not to forget, standing in the reader's point of view, our article should be short and short, not suitable for writing a lot of articles, should not be willing to spend more time to appreciate your writing ability, anyway, I think so.

The above is my summary of the six points, we have to add or more comprehensive must tell me, I do not want to be shot dead.

Four, how to do blog Network promotion optimization

I think if you do the above three points, perhaps you have been able to attract some clicks, but these are not enough, to do a good job in the promotion of blog, it is too much to do, the following I have some of their own methods listed, there must be some omissions, I hope you can help me point out.

1 First stand in the perspective of the original article to consider optimization, the keyword density of the title, as well as the keyword density of the article, these are we should pay attention to, according to the search engine density analysis results, a page of the keyword density of 2%-8% between the best, less is not suitable, more also not suitable, this ratio means, You add 100 words to the text, you want to the number of keywords appear at least 2 times, and so on, I understand so;

2 Friendship links, you can link with other bloggers, of course, this has to rely on their own to find and contact, the request of the other blog, must be long-term maintenance and update, do not choose which kind of 800 years does not update an article blogger, of course, if you know the celebrity blogger is better, can provide user traffic , there is a search engine optimization to improve the degree of trust, all of their blog address directly linked to each other, pointing to each other.

3 Blog Circle, Birds of a feather flock together, create or join the circle group related to your topic, make full use of circle resources, go to the circle of people to communicate, publish your personal articles;

4 interaction with other bloggers, that is, when visitors come, also go to other people's blog to see, a short greeting, to improve understanding between each other, visit people's blogs at the same time, you can see your visit records, maybe another person will come to visit your blog, hehe, this understanding does not know enough;

5 Forum release, this is more familiar to you, directly to your site's forum to post more stickers, incidentally, add their own blog address, many forums can be through the head into the blog, there is no skill, multiple hair is, imagine, you hair enough 500 a day, there will always be so 100 people may be interested in you, Naturally will come to your blog to see your other article information what;

6 ESS Subscribe to send their own blog to the reader, most of the site has this function, you check the blog's homepage, you should have, you can choose to jointly publish your blog, as long as a key can be done.

7 Other unconventional methods, I just chat a few. Write some unreasonable articles with normal thinking to provoke the celebrities, hacker technology, email mass, content of the title party, the life of these blogs are very limited, do not recommend that you use, of course, offline you can print through their own business card, post the form of roadside ads, hehe, joking.

We do business Blog Network Marketing, flow is important, but the conversion rate is also worthy of our thinking, ah, if this issue to give a certain affirmation, the next I will summarize my own little experience, on the promotion of enterprise network Marketing process of conversion rate of thinking.

The above about Business Blog Network Marketing work experience is on and off, omitted, and I did not operate the affirmation of many, if you have thought, but did not write on, I hope you can put forward so that I can share.

Vail to quit paste Original author: http://www.welljy.com/news.asp?id=266 webmaster, reprint please keep the link, thank you!