A brief talk on several models of local marriage websites can be profitable

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The development of local marriage websites in these two years is not optimistic, some people in the industry and webmaster generally reflect the development of marriage Web site more and more difficult, more and more fuzzy profit model, especially some large marriage sites, such as: wed114, 99wed, and even like 58 with the city, net and many other classified information sites also enter the local marriage industry, Have to seize the city wedding market, so some do not have the strength of local marriage sites have died, leaving the one or two local wedding network. Qingdao SEO originally do local marriage site, is now the Qingdao Wedding Network (www.0532hq.com), then did not too much analysis of the site after how the development, at that time is purely to test their own SEO level, consider if the site ranking optimization, mainly by selling the site's advertising position for profit point , consider the profit model is very simple, but when I really will be ranked optimization up, found that relying solely on the rankings as a profit point of the site is still far from enough, the return and pay can not be directly proportional to.

Although the wedding industry in Qingdao has a good momentum of development, but for the Qingdao two or three line is still in the rapid development of the city, people's ideas relative to Shanghai, Beijing, Guangzhou and other first-tier cities are still relatively backward, most wedding photo studio or wedding company for network marketing is still not too agree, that the network to spend money that is wasted, Not to mention bridal makeup, emcee presided over, wedding and filming, marriage car rental These personal businesses, do not say let them take money out to advertise, even let them free release information many people or companies disdain, because most of them have not seen the network to bring the vitality of the local wedding market.

Directly let them spend money to advertise the way obviously let many companies or individuals difficult to accept, this requires a long time to them imperceptible influence and rendering, then we can not wait for a long time, after all, how is unknown, then we must now change thinking, change the profit model, to get more opportunities for development. I also often think how to mobilize the enthusiasm of businessmen, at the same time to achieve the business and Qingdao Wedding Network and the new marriage tripartite interaction? Having been pondering this question recently, the general profit model that is now thought of is as follows:

1, rental sales of this traditional profit model still have, after all, there are some companies or individuals to recognize the effect of this promotion.

2, followed by the current group buying mode, highlighting the characteristics of group buying. The local marriage website is guided by wedding photography, wedding photography has always been the new people think is the most lucrative industry, the new touch is not clear water shallow, often a set of wedding photos at least 2000, many tens of thousands, and the actual wedding photography costs relative to other wedding items is very low, so now the new bride to shoot wedding most afraid of being slaughtered, So do this kind of group buying should be welcomed by new people, businesses are also profitable, but also to help businesses indirectly do publicity, improve brand awareness. Similarly, with makeup, weddings, emcee, etc. can also buy.

3. The combination of local marriage portal with business-to-business or Business-to-consumer. According to the statistics of the website, every day there are search on the wedding supplies users, so we can combine business-to-business or consumer profitability, such as: Wedding, cosmetics, wedding invitations, wedding shoes, photo albums such small pieces, mall should highlight the creativity, characteristics, low price characteristics, so that not only can increase the site's user viscosity, And get more profit points.

4, directly with studio, wedding companies, wedding companies signed cooperation, take Commission. Often receive some phone calls, ask how much money the wedding, the user obviously treat us as a wedding company, the actual we are wedding net, some users asked whether they recommend a better wedding company. Therefore, the site directly with the company is also a good way out.

5, local marriage site to do further regional subdivision, Development district, county Agent model. At present many local marriage websites, including the Qingdao wedding Net is this kind of situation at present, the classification is not clear, now only for the Qingdao Center area merchants do promotion, since is a local marriage website, should radiate the city each district, the county level city, this to do the benefit, not only may drive the district, the counties wedding merchant's enthusiasm, At the same time for the new people, came to the local network to search the wedding business will be more convenient, fast, but also improve the site's user experience. We can through the development of county agent model, to give partners a higher return, so that not only can expand the visibility of our site, but also to benefit more businesses and new people.

At present, this is my local marriage site in nearly a year of time to realize some of the profit model, perhaps with the wedding market development, these profit models will be eliminated or new flowers, knot new fruit, but ça, local marriage site must undergo the baptism of time, in the business and new people to form a brand and position, can gradually achieve profitability and development.

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