A case study of tourism website operation

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I have a client who is a travel website operator, but his site is not a traditional travel site, is dedicated to do self-help tour category, the content of the site to travel notes and trip raiders, plus a number of scenic spots and pictures, so that people look very real, like to travel people will be attracted by the content above.

I. Source of content:

Most of the content of the site is provided by senior members, the webmaster organized a small group (QQ Group), which are some donkey friends and photography enthusiasts, each of these friends to a place will be published some of their own travel notes and photographs of the scenery, so that the content of the site is true, and the article is enough civilians, We may all realize that such content is certainly far from enough, yes, they will publish some articles up, but there is another crowd, that is, the scenic area of the Business (INN) or local residents, because this part of the scenic areas of various seasons, time, location of the scenery is very understanding, They can be based on their own understanding of the home is very detailed and detailed description of the characteristics of the landscape, this will give readers a clear understanding of the relevant situation of the scenic area, including what season, what time to a certain place to enjoy the most beautiful scenery, there is a period of what kind of activities (such as 51 of the night fireworks, Roast whole sheep, bonfire Party, special performance, etc. some people will ask why they are willing to provide this content for the site, look down on the clear

Second, the profit point:

This site to recommend the Inn (also known as the farmhouse) as a profit point, with an annual fee, and then with the advertising bit, so the above said the merchants are willing to provide them with articles and landscape pictures because they can be exchanged for the corresponding advertising bit. Even special people can be arranged to provide their content on a regular basis, the reward is a free year. Or to find a special information publisher in the local pay (very low) when the customer browses a scenic spot's travel strategy, the picture and so on the information, next will have the Recommendation Inn and this scenic Area Inn list, opens after the content is the Introduction inn related information, each kind of facility, the price as well as in the attraction location, Such customers come to the site after the introduction of attractions can be found, a variety of travel strategies, as well as the inn information, can be said to have a variety of tourism information. And the Inn is definitely a self-help tour enthusiasts more concerned about the problem, so it is also necessary to see one of the contents, so as to provide business opportunities for the inn, they also have the credibility of the system, the Inn must provide detailed information, if the customer reported that the hotel violation of the investigation is true, the site has the right to reduce its level in the site, three violations will be canceled We all know that there are many scenic spots in every city and every area there are many home inns, less dozens of, many hundreds, national attractions so much, so the market is still very large,

Third, change the operation idea:

The client found that I wanted to change the way the operation was built and help him rebuild the site. We all see a lot of traditional travel websites, open is a "messy" customers are difficult to find the information they want, because they are not web site builders, not clear the structure of the site, do not know how to quickly find the information they want, which will lead to a lot of customers lost, so he divided the site into a lot of stations, The original terminus is transformed into an attraction navigation and information summary function, terminus listed above the cities, the links of various scenic spots, recommend some recent hot spots and hot articles, preferential information, scenic activities, play a guiding role, so do a lot of advantages, substation easy to manage, can be individually optimized, optimization is far more convenient than before , and the customer will feel the information is very clear, the site all the information is customer needs, to avoid a large number of unrelated information appears. To provide customers with more access, previously only through the terminus to enter, and then find the corresponding attractions information, can now directly from the station to enter. Can also be entered from the terminus, and he can also be in the future development of the station to enough traffic, renting the site to local people, perhaps a lot of people do not understand why rent out, his answer is, the site to the local businesses to operate the words (under their guidance to operate), so that information release updates and image updates, Activity planning will be much better than in their hands, and their income will not be significantly lower than before, such a cooperative way to be quite fresh.