A case study on the common misunderstanding of SME station optimization

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I have been a long time to serve the Enterprise station optimization, this article combines their own site and peer site optimization, to talk about some of the enterprise station optimization ideas on the misunderstanding. Rather than talk about the home page figure more text less, home flash, frame structure and so on.

I. Keyword PILING

Around the word is used to overrun, the correct use of the rankings can indeed be added to the role. The author observed several car parking lock peer website, found that it likes to stack keywords. The most typical is the top of the site, the bottom of the copyright area to stack the main keyword, as shown in the following figure.

The peer at the bottom of the product keyword, its effect is counterproductive, the author to view the site's Baidu traffic is only 1. Relative to the traffic that is almost impossible for search engine to come over.

Similarly, the author also found that Changsha a peer at the bottom of the site stack "area + products", although the site in the search for Xiangtan parking lock, ranked in the top three. But its main word is almost no rankings, it is built specifically to throw watermelon.

Summary: Relatively speaking, keyword density does not appear in the position of key words, followed by the whole page of relevance is far more important than keyword density. Enterprise Station optimization, it is not necessary at the top and the bottom of the copyright area to stack a large number of keywords, it is likely to backfire.

Ii. content and long tail words

1. Content direction and update frequency

Enterprises stand in the optimization of keywords, in the content of the construction of play will fall into such a misunderstanding. The content is yellow, refers to has the quality, to the user useful content. Rather than the entire site is full of "xxx How to Improve Sales", "XX to build the domestic first brand" and other marketing-oriented articles. The following figure of this parking space to lock the site, the content of the article and update the error.

For the Enterprise Station article update frequency, depends on the competitor, and the enterprise website own content and decide. such as the author of the old station, is basically one week update one, but the rankings still remain good.

2, long tail word article

The author thinks that the long tail word theory is more suitable for some stations, such as Alibaba, 58 city and other sites. SME station on hundreds of pages, and then how to do long tail, the flow is very small. As the author of the special Parking lock, its key words on the two or three index, you do a good job on the homepage, and then use the channel page to optimize some of the relevant words are basically almost.

Secondly, the weight of the enterprise station is limited, then do long tail words, you can make full use of the high weight of the business-to-business Web site to layout. such as "Product + Performance" and "Region + products" can be fully leveraged by the Business-to-business website to optimize. And this also disperses the enterprise website to be lowered the right, all words have no rank risk.

Summary: The quality of the article is better than the quantity, the update frequency of the article with competitors and their own site size depends. Long tail words depending on the industry and the size of the site.

Third, heavy flow and light conversion rate

I've had a lot of losses on this. As the author of the promotion of drizzle parking lock mall, although the flow of the lead in most of the peers, but the conversion rate is extremely embarrassing. The number of enquiries per day is also very small. After analysis, the author thinks that he has made the following mistakes.

1, the mall as a business station

The author's website is developed with Ecshop, but after several revisions, its website is more and more like Enterprise station. Get the last, toss out a site that neither like the mall, nor the enterprise station.

2, keyword optimization on

Do special parking lock, its big customers are often real estate developers, parking lot. Although the author will be the car lock manufacturers optimized to the front page position, but most of such large customers point to open the site, found that the mall, immediately closed the page. The result is that the site jumped out of the rate is too high, ranking fluctuations. Later, I adjust the idea, priority to optimize the "xx price" such a word, its ranking and conversion rate only slightly improved.

Summary: Keyword selection, not the higher the index, the better the value of optimization. The essence of optimization is to import the site into a precise or potential customer base.

Iv. writing in the final

Enterprise Station optimization, there are some misunderstandings, such as the product description of the full use of pictures, no enterprise related introduction, home page put video led to open too slow, the choice of words too general and so on. And the author mentioned above, it is a lot of small and medium enterprises common mistakes, I also believe that a lot of webmasters are still making similar mistakes, if you have, then hurry up now, will let you step ahead of the opponent.

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