A cold reflection on O2O upsurge from Van Gogh's illusion

In fact, always want to write a product, service and other aspects of things. Yesterday, thanks to every guest of a shirt, ignited my thinking. Everyone is talking about O2O, in the talk of traditional business transformation, in the talk line under the big Fusion, offline enterprises busy to enter the line, online enterprises are swarming under the test waterline. This summer, O2O exceptionally hot.

However, in the O2O of the upsurge, has anyone thought: transformation or integration is the fundamental to sustainable development of enterprises? Has anyone ever thought that products, services and so on should in fact be put in the first place, should be in the operating mode.

Some people may say, no bad products, only bad sales. In fact, this sentence also reflects precisely, in the product is not competitive premise, service is very important. But a good product plus a good service must be the best partner. If the product itself is not good, even if sold out, is also one-time, not long-term. There is also a saying that "the wine is not afraid of the alley deep", is similar to the truth. In other words, a product or service must have an advantage, and then a good operating model can not save bad products and poor service, products in the food industry is particularly obvious, once the food safety problems, and then large enterprises are also impotent, Sanlu is a good example. Operating mode is not the enterprise's heart pill but the icing on the cake, through a good operating model to let the enterprise's products and services to play out, be accepted and recognized by customers.

However, in reality, how many enterprises blindly drive the trend, the cart before the horse? O2O is very hot, but not all enterprises are suitable, and not all enterprises can use good O2O this step good chess.

Yesterday saw every guest "a shirt" of alternative press conference news, very shocking.

Old said, every guest in a very short period of time had a big company disease, it is his fault, is he too anxious. In the major enterprises are staring at the electric quotient, staring at the O2O in order to make a breakthrough, aging said he had fled the electric quotient illusion, more than a year did not pay attention to the electricity business. Perhaps, in the electric Business enterprise, every guest is lonely, it in such a maverick way, with the product itself to prove that it is more valuable value. It is better to know what is wrong. It may not be too late to mend the wrongs of the guest.

Small series Frankly, student era, online shopping mall is the most of the day cat, for every customer sincerity goods, can only say name very familiar, and did not really concern. However, today I would like to say that I will go to the van to buy at least one piece of clothing or a pair of canvas shoes. is not impulsive consumption, not for every customer to play advertising. But sincerely call for more and more enterprises to provide consumers with good products as their responsibility, China needs such enterprises. Hope one day, Chinese manufacturing is no longer a synonym for low-end products and imitation cards, no longer rely on the cheap labor force under the demographic dividend to create cheap products, demographic dividend and low-cost competition has gradually gone, the focus on product and service quality is the future survival of the enterprise, which is one of the reasons for the O2O hot. It is hoped that one day, Chinese manufacturers can become synonymous with high-end brands in the world, like many brands in Japan and Germany, to establish a high-quality brand image for Chinese manufacturing. Every guest starts from a shirt and now returns to the shirt, which requires the reader to taste. Look forward to the rebirth of every guest Nirvana, gorgeous turn.

Recently also saw a let me Happy News "Wanda: teamed up Tencent Baidu to build the world's largest O2O electric company." On the basis of good products and services, Wanda is indeed qualified to do so and is quite courageous.

The 26-Year-old enterprise, experienced a variety of Chinese market business changes, now, it still maintains youthful vitality, grasp the market trend, and constantly forge ahead. A few years ago, the commercial complex quickly swept the cities, set shopping, catering, entertainment equals one of the commercial mall quickly won the favor of the vast number of consumers. Wanda to adapt to the trend of the times, in the country opened a number of Wanda Plaza, and the establishment of urban commercial complex, including Commercial Street, hotels, offices, apartments, etc., than the general commercial mall more comprehensive. To do better is a quality. It is believed that most of the readers have felt the city complex of Wanda, with the atmosphere, high-end, professional description is not too much.

In the era of business development to today's rich, consumer demand is increasingly diversified, no longer limited to simple commodity purchases. Good products, good service, comfortable experience, is definitely better than the full street flying ads, better than the salesman said the hype, of course, for the general consumer groups, cost-effective is also very important. And Wanda is the use of products, services, experience, cost-effective and so touched the consumer, so that consumers feel that it is in earnest, it is in the consideration of consumers, business behavior, empathy is very important, so that consumers feel cared about, understood, cared for, so as to win the recognition and trust of consumers, and create user stickiness.

In traditional marketing, 4P marketing theory, product strategy (Products Strategy), Pricing strategy (pricing strategy), placing strategy (channel strategy) and promoting strategy (promotional strategy), Once a good summary of the enterprise in the marketing process should start from which aspects. Today, marketing has shifted from 4P to 5 C, the customer (customer), cost (costs), convenience (convenience), communication (communication) and circumstance (environment). Market changes, enterprises should also keep pace with the times, in order to ensure that products on the basis of providing customers with quality services, excellent cost-effective, convenient way of shopping and distribution and good communication and comfortable environment. Look at the market, in practice, the real number of enterprises to do these few, and Wanda, counted one of them. "International Wanda, Hundred Years Enterprise" culture concept for Wanda's success and flourish made the best annotation.

In a sense, every guest and Wanda are worth learning and learn from, their efforts deserve to be affirmed.

Speaking of O2O, Xiao-Bian believes that the O2O model is not suitable for all enterprises.

Some enterprises are naturally suitable for O2O, for example, the United States Regiment, the public comments, car rental, catering take-away, century Jiayuan, lily nets, such as their own product or service characteristics determine they and consumers can interact more, consumers must experience products online, decided that they are naturally O2O mode or suitable for O2O mode. The simplest example, you use the taxi software to hit the car, you must actually go to the bus, so the car rental companies have the opportunity to provide you with a good service experience.

And some enterprises, such as the United States excellent products, only goods will, beautiful said, Mushroom street, and so on, offline services and experience is not a business must do, the existing model at the present stage is at least suitable, the existing funds and resources to optimize the allocation, make full use of the present is very important. Along with the future development, perhaps gathers the United States, only goods, the beautiful said will do O2O, that will be the female consumer's welfare, but that needs the more financial support and the manpower cost, needs to have the sufficient preparation and completes the market research only then May. In fact, there is a need for small, poly-Mei Chen can always consider some suggestions: for the sensitive skin of women how to choose Cosmetics, small series in addition to soap, skin cream, sunscreen, almost all skin care products are allergic, cosmetics are more do not know how to choose, in the Internet to buy cosmetics more afraid to consider, Small knitting feel offline test or trial display and other offline experience and service is very important, cost-effective is also very important, so if the line under the combination of online may be good. )

There are also enterprises that are not suitable for O2O. The business model is various, O2O is not omnipotent, the enterprise chooses the development pattern which is suitable for oneself is vital. Some enterprises, products and services have not kept up with the beginning of a blind follow the transformation, some enterprises online or offline operation itself has been a problem, not return to solve their own problems, but tried to o2o from me to save, is impossible.

Thousands of words into a sentence: No matter do O2O, business-to-business, business, Consumer-to-consumer or other models, do not trifles, and constantly improve products and services is the Societe Generale. Hope that enterprises in good products and services on the basis of reasonable choice and use of O2O this step good chess, to win fruitful returns.