A company to carry out the basic planning of the Business Mall

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The first 2 days, June good to go to the time of a company in Dongguan to talk about business E-commerce business cooperation. Because of their company's network marketing and development personnel scarce, so this cooperation is entirely by June good side of the team. Yesterday, I wrote a "Company Business shopping mall site Solution", today to share with you. The following content is part of this program: a company to carry out the basic planning of the Business Mall.

1, website overview

A company E-commerce station for Vertical mall business model, directly to consumers to sell products or services. To network retail mainly through the Internet to carry out all the activities of online sales.

2, site positioning

The purpose of a company is to provide users with valuable stationery products and related resources, while meeting the needs of users, for enterprises to bring some economic benefits, while promoting the core competitiveness of corporate network brands.

· Services: To provide users with valuable, unique, professional services (such as: products, information, technology and other resources).

· Goal: To become a product provider first business E-commerce website, become the Internet industry's most core competitiveness of the network brand.

3, customer positioning

The target customer of a company is usually: college student, middle school student, primary school student (main purchaser is parent), other type. It also analyzes their economic background, cultural life, purchase behavior and other factors.

4. Product Analysis

General online products usually require the perception, hearing, touch, smell and other experience requirements of low products, preferably also its price transparency comparison products.

5. Competitor Analysis

From Baidu and Google search related keywords, the results have not found a more professional industry mall, more are some information, supply and demand industry stations.

As a result, the company has distanced itself from other rivals and has weakened in competition, which will greatly benefit future development. As a result, competitors will turn to Taobao, Pat, Baidu and other integrated mall. But from another point of view, in fact, these integrated mall is the enterprise product or service display excellent platform, should be reasonable use.

6. Profit model

Product sales. But online prices are best below the offline market price, attract more consumers online, enhance the popularity of the website and Word-of-mouth marketing effect.

7, Team Division

· Business planning: Market Research, Business Plan writing, network Marketing planning, E-commerce planning.

· Network promotion: Search engine optimization, network advertising, information release, etc.

· Website development: Website development, software development, development of various application systems, electronic payment interface development.

· Website operations: Online trading contacts, 24-hour online customer service, online payment processing, credit card fraud control.

· Logistics Management: Commodity supply Management, inventory management, delivery management.

Original from: http://www.cnsemseo.cn/, hope to reprint this article friend leave a link,! The above content does not give the real company name, industry and other information. And more content than the direction and ideas, so write a relatively simple, there are bad places, but also hope that we do not hesitate to point out.