A curtain call, internal factors lead to decline

　Internal factor leads to decline

Recently, Qiao words have been exposed to the industry a lot of concern, Qiao language since 2008 officially on line, and in 2011 to obtain today's capital and Jingwei China 43 million U.S. dollar financing, by the French youth Blue pierre De Vilmorin as CEO, For the first time, the mode of special sale is introduced into China.

Since 2008, the emergence of domestic flash-purchase website, the only product will, gather still net, Charm Hui, Qiao words and so on line, from the current situation, only the goods will perform well, and in 2012, landing the New York exchange, and rivals to pull away, and over the years, Qiao language has been the only product will be the biggest competitor.

I learned from insiders, the recent period of time, the performance of the site is not very good, has been owed staff wages, but the company once promised to pay the settlement in March, and hope that we adhere to, and to the commitment time, the boss has been missing for one months. Blue to the French vente-privee.com business model to copy to China, but relative to domestic corporate web site, Qiao language on the domestic market familiarity is poor, coupled with most of the senior team of expatriates, in the domestic development caused the acclimatized.

During the limited period, the sale of Electronic Business

Expert opinion

< one > Oligarch situation has been formed, the market space is not big

With the fierce competition in the domestic network retail market, since only the goods will be as the representative of the flash-purchase industry after success, Flash shopping site springing up, Jiapin network, top grade discount, Temple Library, the five avenue, treasures net, charm, etc. began to enter people's vision, and Jingdong, Dangdang, Xun, poly-Mei excellent products, Every guest as a big shot in the industry has not missed the opportunity to open a flash channel. In fact, only the goods will be as "special sale" started a lot of young people favor, especially since 2012 in the NYSE after the rapid expansion of the IPO, the oligopoly is obvious, it is learned that, in addition to Qiao words to go bankrupt this outcome, the rest of most of the other flash-shopping site is also difficult

According to the analysis found that "first echelon" cat and Jingdong has accounted for 72.5% of the market share; The second echelon of "Suning easy to buy, Amazon China, No. 1th store, only goods will follow; Dangdang, Gome Online, where the old products such as Customer Prudential is located in the" third Echelon ", visible to the vertical electric market space is not much. In particular, the development of platform open platform has become more and more mature, and thus directly to Qiao language, such as the same industry competition, "special selling shopping" vertical electric business formed an "extrusion effect."

< two > Capital kidnapping is the "killer" of the vertical electric quotient

In the site Xiao Lu, the capital side in order to let the vertical electric IPO this morning, blindly require enterprises to pursue large-scale, with the scale to attract more investors, with low prices to attract a large number of users, resulting in false prosperity, but neglected the essence of the pursuit of enterprise is profit, when found that the electric business development than expected ideal, then tighten the money bag, Stop the blood transfusion rescue, push the vertical electric dealer website to the verge of collapse.

< three > non-local enterprises caused "acclimatized"

Vente-privee.com business model problem is not big, after all, only the product will have made achievements, and in the domestic market needs, consumers, suppliers, foreigners or overseas Chinese as the main business team Qiao words may not do better than the domestic electric business enterprises, especially in recent years, foreign successful electrical business model alone copied to the domestic encounter "acclimatized" phenomenon frequency, such as cool days, eBay, new eggs, such as China, Groupon, they want to occupy a place in the mainland is still difficult and difficult.

The market needs to be alienated

Flash purchase industry competition is fierce, easy to cause homogeneity, enterprises should consider the difference in their own, highlighting their advantages. In differentiation, we can consider the difference of category or orientation, if the same as brand merchandise sales time warehouse, then played a Zhang Chang purchase card, according to the time warehouse insiders revealed that the company used to engage in clothing store distribution and brand Third-party warehousing services, in more than 10 years of practice with the brand of deep cooperation, such as Annaire, Hai Wei you, Skap, LILY, European Time Force, Gloria, An Lifang, Kinleyley, Ecco, and so on, in the past the company every holiday will be online under the warehouse, such as Shenzhen, Beijing, Shanghai and other open warehouse sales, in the form of employee discount price open warehouse sales attracted a large number of customers from afar, the model is a bit like the Austrian Leicester, And now the vast number of consumers, time warehouse in the last year has established its own independent online mall into operation, and received the first round of financing.