A case study on the marketing promotion of Weibo

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Network marketing everywhere, with the rapid growth of micro-blogging power, micro-blog marketing is also operating. Short, interesting and lively microblogs can often be spread quickly. However, the product class information is not easy to grasp, usually because of the advertising nature of the bridge section and users directly filtered out. In the premise of paying attention to the demand of fan's emotion, it will be much better to carry on the marketing promotion of Weibo. Below, Wuhan Connaught Hui Sheng Technology to pass the example analysis.

Visual ads Weibo seconds deleted

Weibo promotion is to arouse the attention of the user first, then carry on the related search, produce the purchase behavior. In micro-blogging, if the product function, use, etc. write very clearly, such a glance and is advertising, easy to be ignored directly. The same product, we see how to attract users through emotional appeal?

The following cited this micro-blog is also the promotion of products, but it is not straightforward, novel and interesting, and through contrast, showing price advantage. Although know advertisement, but look very comfortable!

Grasping the characteristics of users ' novelty and popularizing hot events

For hot spots must be quick, if the hot spot can not quickly perceive, lack of keen sense of touch, it will be easy to measure opportunities. Of course, in order to seek the harmonious business of insurance, hot issues are best not sensitive topic, sword Walk slant not every time can be successful.

The following microblogging is the use of dual 11 of this hot spot, coupled with the ipad mini has been much attention to fully mobilize the enthusiasm of the user, and was quickly forwarded.

Simple simplicity, easy to arouse emotional resonance and interaction

Do not need flowery rhetoric, also do not need literary talent flying, can produce emotional resonance can be. Plain language can express feelings more frankly, grasp the center, more easily to be shared and broadcast.

This day micro-blog with the simplest straightforward words, easy to get a large number of fans full forwarding and interaction, but also a good publicity of the tourism bureau.

Pay attention to user emotional experience, do a lovely microblogging marketing staff, in the hearts of users to leave a good impression, in turn to win users. The above is the Wuhan Connaught Whisheng unifies the example to put forward several views, hoped can make the micro Bo the child shoes to have the help!