A solo shop: Designing a business model from a user experience

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About Prudential products, all of a sudden mapped to the mind there will be a lot of direct two words is "gap", if you really want to classify examples of words can be compared from three angles, of course, from the user point of view. The first is the development of the practice, the second is from the hard set planning, and the third is from the soft setting angle.

First, the practice of development, Prudential products are also experienced from the beginning of the traditional bookstore to the present experience-type consumption. Experienced in the middle of the long more than 10 years, in the bookstore industry prudential Goods not a long history, but is definitely a breakthrough in the field of industry fastest. The traditional sincerity goods may look down the Ximen ting shop. The basic book area is a standard traditional bookstore, but from the book classification, placement, display and the mainland in different forms, especially the classification, Simon-cho shop is based on the author's surname strokes, this point in many new business stores have not been, but also to prove his traditional nature.

The traditional prudential products worth our reference is a large number of references to the rapid elimination of the industry's marketing methods, including customer guidance, hot recommendations, dynamic line design, as well as all kinds of pop kanban, heap head display, promotional forms, etc. with obvious fast elimination of the gene. The shop assistant has a work list on the new or adjusted display, with a clear list and details of the work, so that the store can be standardized. On the marketing of popular events, the use of the headquarters to co-ordinate, store implementation of the way, so the linkage measures are very timely and effective, basically can do half-day response. This is the mainland bookstore, especially the chain bookstore is difficult to achieve efficiency.

With the development, prudential products also slowly realize the bottleneck of traditional bookstore, the second generation of shops can visit the South store, Nathan South Shop is sincere goods old shop, in the office building, is also sincere goods began to integrate into the field of non-book goods, but from the current point of view of the South Shop from a commercial perspective is not a success, because it is more traditional form of the multi-state bookstore, or book as the Core, And the domestic large bookstore, like the layout of the more rigid, the book to book, not books to the book, leading to the non-book area of sudden decline (in the past few years began to adjust the business layout of the book, the situation has improved), the transformation is insufficient.

Then the third stage can be projected into the Lutheran store mode, Xinyi store should be sincere goods from the book to the main transformation of the book and life coexist form, especially important is the real meaning of the translation into cultural property at this time, began to vigorously establish brand culture, create a user's cultural identity. The entire building and all forms of real integration, books and non-books and related services (meals and drinks) are built around the finished culture, including the installation and hard, while in the store began to highlight the life of the goods, to downplay the third party brand. It should be said that from the Xinyi store of this business model, Prudential began to glow the real business value, and beyond the bookstore integration industry's business benchmark. Of course at this time the voice of retort is also one after another, especially in the bookstore industry, many believe that Prudential is not a bookstore, disdain and Prudential goods Company (This is also a large proportion of the mainland's cognitive existence).

Prudential continues to carry out business iterations and evolutions, can obviously feel the Xinyi store model has not yet reached the heart of prudential expectations, so the tobacco shop turned out, in fact, the tobacco shop is a nominal test shop, but obviously can feel the ambition of sincerity, the book has been fully integrated into the life attitude of the experience, All products are to create a fusion of the atmosphere, the interactive experience of space accounted for more and more unique design sense of the product more and more, where life dominates, the book is just one of the important part.

From the commercial evolution of prudential products, we can see his understanding and integration of modern business, especially in the bookstore industry, can be said to be a solo show, it is worth our thinking, may also rely on their non-traditional and not the identity of the authorities, in order to start from the real sense of user experience to start business model design!

From hardware planning and setup, Prudential products of the second generation and three-generation stores pay attention to the design sense, especially space design and scene design, the development of modern business more and more embodies the importance of user experience process, it is obvious, prudential goods in these stores on the intention is to create a kind of integration of the user life atmosphere, It's similar to IKEA's approach that you can find the right bump in your life. Second for the book area, Prudential Products also do the user experience of excellence, the cashier reference to the western central aisle distribution checkout style cashier (similar to airport processing value machine) at any time open the Cashier channel and will not occur in the form of user exchange channels. At all locations in the store have inquiries terminal, you can easily query goods (similar to IKEA), query point, Cashier Point, Member Service point distribution settings, user-friendly diversion ... All of these service layout design and planning, are worthy of our good study.

From a soft setting point of view, that is, software services, this is to be attributed to the cultural atmosphere in Taiwan, has always felt that the Taiwanese waiter's smile is sincere, and most can cause your happiness to identify with, this is derived from the young people's self-confidence in the field of service, so this service is active, not brainwashed-passive, They have the sense of honor of service, let the user feel heartfelt affinity. There are more obvious deficiencies in Hong Kong's prudential products.

The above points are about the user level of finished products shallow experience, not enough to cover the various aspects of the Cheng-Empire, but from the local also can be a glimpse and know sack, we need to learn really too much.

Source: Know

Author: Fu