A full embrace of mobile internet, a few things local businesses have to do

Source: Internet
Author: User
Keywords O2o

last May 11, the Chinese Internet Entrepreneur (webmaster) conference was held in Beijing in 2013. The biggest event of this webmaster circle is different from the previous session, one is the change of the name of the General Assembly, from the Chinese Internet Webmaster Conference into the Chinese Internet Entrepreneur (webmaster), the other is the General Assembly theme "Embrace mobile internet", the first focus on mobile internet rather than PC-side internet. On the internet feast organised by sing, from large data to cloud computing to micro-credit marketing and local website operations, there is no mention of trends and products of mobile Internet. discuz! X3.0 's official release also adds a lot of mobile internet-related features. Webmaster assembly renaming and theme to the moving end of the offset, the extension of personal webmaster in the expansion of the webmaster has been a very limited vocabulary, Internet entrepreneurship, electric operators, and even mobile Internet development are closely related to the webmaster, for personal webmaster and internet entrepreneurs, the full embrace of the era of mobile internet has come.

Embracing the mobile internet in a holistic way is not only a shift in ideology but also a need for action. After 2013 years of baptism, although not to replace the PC-side Internet, but the mobile internet has gradually become an important component of the domestic Internet. The fragmentation of netizens ' time, the rapid development of mobile hardware, the maturity of mobile social platforms such as micro-letters and micro-blogs have made mobile internet portals the "big cake" you've been fighting for. Relying on web-side data, the portal role of mobile Internet is being continuously embodied. Mobile payment is a good example, micro-letter red envelopes, taxi software War, micro-letter and Alipay between the mutual shielding, indicating that the current Internet users online time and behavior towards the mobile end of the trend is already. In the next few years, with the popularization of mobile payment, the function of mobile end platform is perfect, O2O will become the core of the development of mobile electric business and bring more subversion.

discuz! such old forum programs are embracing mobile interconnection. The platform that provides service for the electric business enterprise is doing how to change again. Dadawan Shop (http://wang.w.cn/) as a focus on a one-stop network marketing services platform for business businesses to provide professional online shop building services, and supporting a one-stop network marketing program to help more local businesses to achieve O2O leapfrog development. Whether you are doing food take-away, Flower Express, or wedding photography or even the farm fresh products, want to embrace mobile Internet, O2O are the only way. Dadawan Shop has accumulated hundreds of thousands of of users, helping a large number of businesses to build network shops and mobile applications, they have summed up a series of practical experience to tell businesses how to embrace mobile internet.

1, the PC side of the site is essential

Now there are many professionals in the industry that the PC end of the internet, are moving toward the mobile end, the future of the PC-side internet has no future. A careful analysis of such a statement is, in fact, nonsense. The mobile end of the fire, also can not replace the PC-side Internet. Because the mobile end is the entrance, is the new channel, but must rely on the traditional Internet user data and the platform service can survive. The transformation of the Internet and the transfer of users can only show that the potential of mobile internet is huge, is the new direction of business development channels. But backing off the PC side is hard to develop. Dadawan Shop is the core service for traditional businesses to build PC-side shops, only to register as a Dadawan shop users, merchants can be a key to generate their own network shop. Multi-template, visual editing, SEO functions and other features of the whole site to help businesses to the PC end of the root.

2, Mobile end site and app is the user important entrance

The most direct change brought about by mobile Internet is the growth of mobile web sites and apps. For businesses, the Web site is not enough, the best mobile-side page matching and optimization, and generate the app, in order to get more traffic on the mobile side. At present, the domestic Internet, Baidu Siteapp, Sohu Express station, such as mobile station services have sprung up, but these products are not targeted at local businesses O2O provide specialized customization, automatically generated sites and apps difficult to meet the requirements. and Dadawan Shop is different, in Dadawan shop set up shop merchants, will give a mobile version of the shop and generate app landing major application market. Mobile phone version of the shop and the application of customized development for local businesses, can adapt to most of the requirements, and provide a variety of shop templates for users to choose from. Customized mobile phone shops for business needs than other mobile site services conversion rate is several times higher.

3, micro-site has become the trend of micro-client marketing essential

The so-called micro-site, is the use of micro-letter to build business platform. Is following the micro-letter marketing, another hot project. At present, the domestic market has hundreds of companies to provide micro-website development, but most of the homogeneity of serious, not too much innovation. Dadawan Shop for the user to build the shop based on w.cn at the same time, also relies on its own technical strength and resource advantages, to help businesses develop micro-sites, to achieve the mobile phone store, app business applications, micro-trust platform marketing diversified development.

PC End Shop + Mobile Store +app business application + micro-site This free one-stop service, is Dadawan shop on the core of livelihood, but also the O2O field and mobile internet future entrepreneurial trend, so that businesses want to embrace mobile internet at the same time, mobile internet can also throw arms to embrace.

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