A great way to improve your website's conversion rate

Source: Internet
Author: User
Keywords Website construction website conversion rate

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With the popularization of the site, many sites have a good view of the volume, but the final order amount is equivalent to the conversion rate of the site, but still did not increase, do not doubt that your site visitors have the desire to buy, not to the Internet lose confidence! First from your own site looking for trouble, want to improve the conversion rate of the site? First look at how to improve the conversion rate of the website:

One, the website is for the target customer design construction

From the day-to-day shopping you will find that a male web designer and a full-time wife shopping way there is a difference, the designer will explore their own products, but not too much to ask the salesman, and finally decided to buy because they really value the product. The full time wife will ask the salesman to ask that, a pair of break the sand pot to ask the end of posture, of course, these two phenomena is not absolute.

Therefore, regardless of the construction of any type of Web site, you must have a full understanding of your target customers, analysis of their preferences, their special, which requires the site construction of the early need for in-depth investigation of the market, and then can be targeted construction site.

Second, the website has detailed product information

On the website to carry out marketing services like supermarkets have a professional shopper for customers step-by-step explanation, until the commodity has a detailed understanding. So the site must be able to convey a clear message to the customer, the product performance, price, color, material, warranty, etc. to be as detailed as possible, imagine that customers can not even understand the product information will be next to the purchase?

Third, the website has the detailed contact method

Contact on the site must cater to customers with a wide variety of preferences, there is a preference for MSN, some companies to eliminate the use of QQ, and some love to pick up a small cheap, so you give her back to dial the past, and so on, on the site to add a more complete contact not only to facilitate customer exchanges, but also to improve the trust of the site.

Iv. inducing viewers to take action

The website must take the initiative, from the moment visitors come to the site, the site should be based on the design of the transformation route, guide visitors step-by-step down, rather than let visitors to the site at random Click, no goal, so that visitors do not know what you can do on your site!

When a visitor finishes a story about a certain product, although you are not sure whether he is interested in this product, but you must actively provide visitors with a link to view the product, you may be delayed for a minute to do the hyperlink, but more likely you will get such a customer.

Five, let users trust your site

Most visitors come to your site for the first time and think of one thing at the same time. Does this company really exist? If a visitor doubts your site, will he spend it on your site?

So in the website construction aspect, must pay attention to the website Trust degree construction, see your website to have can let the visitor trust the condition:

+ Have a more professional image;

+ have detailed contact information;

+ Company staff photos;

+ Certificate of Enterprise honor;

+ Have a third party authoritative certification;

+ customer's true feelings;

Introduction to the Easy-to-use shopping process

When a visitor decides to buy your product, it basically breaks the psychological line, and then it's the process of buying a product or service, and it's best not to do more than three steps. Also do not appear this kind of situation: when the visitor fills out all the information, will click to pay, at this time your website has a friendship hint "please first login"!

I have been in the XX website download trial software, it at least cost me four clicks before the software download down, ask this site you would like to come next time!

The shopping process is as simple as possible and the information option is best not to exceed three items, except for special sites.

Seven, promotional package

Promotional packages often play a very good role in promoting the purchase of visitors, sometimes visitors decide whether or not to buy depends on whether you send him a small gift, not the gift worth a few dollars, but your mind infected with the customer.

Article Start: Wuhan website construction-yan Yi brand Design Promotion Center www.infarts.cn

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