A lesson for startups: A case study of mobile apps telling the user experience design

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National Day just ended, have not forgotten the wonders on the highway? People who travel to hear the toll is like crazy all driving out, resulting in high-speed into a large car park, a variety of scenes, there are walking, walking the dog, relieving, and even some people playing basketball on the high speed! But if you look at it, you'll find a lot of cars and free seats. , think of a way to get those who go in the same direction to hitch a ride? Energy saving and environmental efficiency to maximize, and reduce traffic pressure, why not?

Ridejoy has solved this problem and is committed to helping users ride at any time, any place. Ridejoy is currently on the shelves in the American App Store, and the following is a summary of the entire programming process by the production team

iphone Application design Issues

The Ridejoy Web page runs for several months, and the team knows a lot of user needs through existing users. Instead of porting Web pages to mobile platforms to develop iphone apps, we're going to replace the web with new apps and bring a fresh user experience.

The following are the 3 major challenges to perfecting the user experience:

• How to transfer the driver's itinerary and the demand information of the hitchhiker?

• How to speed up the match between driver and hitchhiker?

• How to make the Ridejoy arrangement more convenient for drivers and commuters?

This is how we solve it:

Challenge 1: Encourage information release

If you want to make your seat-sharing service a success, you must encourage people to publish their travel plans and routes. According to our observation, a large number of their own driving trips, many of them are looking for ways to reduce costs, but if they do not publish the travel plan in Ridejoy, then Ridejoy can not get information to match, and can not share empty seats.

The team started by listing all the reasons drivers would share their seats, I summarized several of the most important information and posted them in Ridejoy to attract potential drivers. The information that drivers are most concerned about is:

(1) Hitchhiker's photos.

(2) There are a large number of potential riders.

(3) How much money can be made from it

Challenge 2: Fast pairing

People don't like to wait, Ridejoy keep trying to reduce pairing time. The information posted on the website is more detailed, the information is more matched, and the user is less compromised. The problem is that people don't want to spend time writing a detailed travel plan.

To solve this problem, we list all the information that the driver or hitchhiker wants to know. After the discussion, we developed the shortcut input method. And when you enter time, you can select not only a specific time, but also a period to make the plan more flexible.

In addition to the location, number, and even the other person's gender, character (quiet or glib), we are committed to providing users with the best seating experience.

Adjustment 3: Perfecting the Plan

In the seat sharing service, although the direction is the same, but each person to go to different locations, which led to a detour or not to the destination is forced off the car. If Jason uses a seat-sharing service to go to a place, he must communicate with the driver before leaving. And Ridejoy naturally becomes the middleman in the exchange of information.

Communication is essential in itinerary coordination, so that both sides do not go unnecessary is a big problem. Everyone does not want to "negotiate" after a tedious communication and then reconnect with another person. We have devised a way to make the trip obvious.

This inspiration comes from other collaborative applications, such as Airbnb and Yardsale. We designed a process where communication between users is no longer aimless, making communication more organized and efficient.

In the design of the application process obtained:

Prototype-test-prototype-Test!: Our team spends a lot of time exploring user needs and proposing solutions, and then prototyping tests, we constantly repeat the process to improve the user experience, and real users also enable us to understand their products faster.

• Practice is the only criterion for testing truth: We have hesitated in the interfaces of tabs, Side-bar, Dashboard, and then each of us uses the past to discuss which one is best for ridejoy. It turns out that dashboard is the best choice.

In conclusion, I think our team has succeeded in our work. But in the end, the user says, the market is the standard to judge success.