A little head. Analysis of some problems in bidding promotion work and its handling methods

1. What are the ways to save on promotional spending when streamlining advertising investment? &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; A. Set a more precise way to match.   B. Add useful word of mouth in search terms.   C. The promotion of the time period (increase the promotion of good time, reduce the effect of the period of the promotion of low).   d. Less effective keyword, lower rank.   E. Plans to have a significant difference in the price of the same keyword at different times, using two of the same plan for each period of time.   2. What are the effective ways to increase the intensity of the launch?   A. To increase promotional channels (such as: Network Alliance, Google, Sogou, search, Youdao, etc.).   B. A wider range of matching keywords (e.g. precise-phrase, phrase-broad).   C. Improve the ranking of good keywords.   D. New keywords (through Search word report, business Pass, Baidu related search and so on to find new words).   E. To the competition, the effect of good Word-of-mouth promotion plan to use two of the same plan, different matching methods   3. In the daily maintenance, improve the quality of keywords key points of attention?   A. Promotional programmes that are not used for a long period of time, instead of a direct suspension, take a 24-hour pause.   B. Regularly check if there are any ideas that are not suitable for promotion, delete.   C. Account balances cannot be 0.   D. Use the Promotion Unit keyword High quality creativity to drive other Promotion keyword low quality unit.   E. Change the title (title novel, float red, imitate other people's good idea);   4. What is the response strategy when competitors in the industry suddenly add?   A. Strong opponents:  ① According to the department's ability and consumption, appropriate lower rankings.  ② to modify the creative, through innovative and unique ideas to attract customers.  ③ conversion High key words as far as possible to strive.   B. Non-strong opponents:  ① strive to keyword rankings are in front of   5. What to do when a key word of mouth is suddenly fired by competitors?   See if opponents are interested?  ① as intended, then look at the keyword conversion and account budget adjustment appropriate prices and rankings.  ② such as unintentional will raise prices, keep a good ranking.     6. Peer Malicious click solution?   A. Shielded IP (if the maximum number of IP masks is reached, remove the old IP, shielding new IP)   B. Counter point opponents   c. negotiation   7. Try to do the promotion half a month, what to do?   A. Find out the reasons for the low number of visits (bidding, customer service, website, hospital).   B. Check the bidding work (ranking, data analysis).   C. New words of disease.   8. What to do with a lot of clicks and a small amount of conversation?   A. Check for malicious clicks.   B. Reduce the number of conversations with fewer keywords ranking or simply stop and increase the number of key dialogues.   C. Check whether the website is normal (such as whether the business can eject normally).   d. See the keyword and the corresponding promotion page customer experience is good?   E. Communicate with customer service, more active invitation.   9. What about the number of dialogues and the small amount of reservations?   A. Through data analysis, reduce the conversion of low keyword rankings, improve the conversion of high keyword rankings.   B. For the conversion of a very low keyword pause (such as through the keyword came in are the customer service when Baidu Consulting only)   10. What to do without telephone volume?   A. Multiple postings.   11. How to do useful data analysis?   A. Inverted pyramid data analysis, to see which links appear problems.   12. New project launches, new account promotion before the notice?   A. Regional settings.   B. Time period settings.   C. Budget setup.   D. Negative words.   E. Check the website for normal.   13. How to maintain account security in daily work?   A. To promote the website is normal.   B. Don't appear for words like medicine, capsules or pills.   C. Non-military police and the creative and key words can not be the army, police and other words.   14. How to promote the main points and skills of the same department?   A. Avoid the same ideas in different accounts.   B. The bottom of the list of key words in the account of the bid based on the price of the next opponent.   C. Sites promoted by different accounts cannot be identical.   15. What adjustments can be made to an account without a competitor?   A. As long as the idea can be shown on the left, the price jumps to the starting price.   16. How to allocate the account of multi-region promotion?   A. If the area is relatively small, you can use different promotional plans to push different areas, if the region is relatively large, the same ranking priceThe area of the grid is common to a plan.   Small head bidding software to provide trial writing.   Service Hotline: 025-68781274   on duty qq:1966359893   in person to provide full technical support.   Official Address: www.ppctui.com