A preliminary study of the Daily--app design

Overview of the Daily

The first digital news publication has a large number of original authentic content, issued daily, all for the ipad only. The top news gathering team of journalists and designers makes daily a global coverage: breaking news, sports, pop culture, entertainment, apps, games, technology, opinions, celebrity gossip, etc. The daily subscription service for media companies solves the problem of business model, but now media companies must create good content, not only to attract users to pay, but also to attract users to pay for their services.

Daily is a magazine with depth and quality that makes newspaper releases as timely as Web updates.

With your touch, digging and exploring, great stories, photos, videos, audio and graphics bring you the feeling of the scene. Custom sports channels allow you to track your favorite team scores, pictures, titles – even the player's microblog.

Wonderful The Daily

• More than 100 pages of original content per day • Original high quality film • 360 degree photos • Panoramic photography • Interactive charts, materials, charts and clickable hotspots • Save read articles, read later • Share via Twitter,facebook and email articles website Friendly Version · Score, news and photos of your favorite sports team – including audio comments • Local weather • New crossword puzzles and Sudoku puzzles-binding Gamecenter

News Corp has so far invested about 30 million dollars for the daily, with a preliminary market target of millions of sales, and the extremely inexpensive digital press will hopefully further expand its user base. Such a large investment will certainly bring users and their rich content of the feast.

ipad version of the daily generated background

In an era of shrinking newspaper circulation and print advertising revenues, the daily will reflect Mr Murdoch's three main priorities-the newspapers, the ipad and how to charge readers for online content.

Rupert Murdoch last April called the ipad "the Glimpse of the future", and the ipad "could save the newspaper industry because it eliminates the cost of paper, ink, printing and shipping." It does not destroy traditional newspapers, just let them appear in a new form.

"While our real-world real estate and auto industry is shrinking and long-distance travel is becoming more expensive, which is more threatening than warming, there is no limit to growth in the virtual world," he said. This is a very imaginative society, let us "win in the future." "And the United States is the world's imaginative superpower. "--" imaginative superpower "--reihan Salam for the first time daily writing articles.

It can be seen that Americans are waging a revolution, subversion of traditional industries means more than other countries, because they are dreamers, and they know that the creator of the world is the master.

Customer Target Group

The daily target group is targeted at some of the new media consumers, who are well-educated and sophisticated, but do not read a national newspaper, hoping to get content that matches their specific interests at any time and place. As Mr Murdoch put it: "It is a new form of content presentation" Let's begin to experience it ~!

From the previous background, we know that the daily is not an innovation for an application product. The whole product was born like a natural birth--and it should--borrow the magazine's browsing experience and recreate new newspaper reading habits on the ipad's New life table, combining more multimedia forms. Unlike other news applications, the daily subscription service for media companies solves the business model dilemma, and media companies must create good content that not only attracts users to pay, but also attracts users to pay for their services.

The main service of the whole product is the original content resource. This news daily application, created by the top team, is always its core value. The reason why users do not need to Flipboard is because of its proprietary articles and content. This content barrier will become a social network media a major obstacle, no wonder Yahoo said the new internet age content is king. Content is like food, and when it finds a suitable form to show, it's like being reborn and having a better development.

Personalized service-tailored attention service for sports development. Users can focus on their favorite teams, get more information on the team in time, and interact with other fans. Americans are really passionate about baseball, rugby, basketball, hockey leagues. This point Jingdezhen to try to catch up with Kazakhstan.

Add attention to the team is very simple, click the icon below is added, click the top icon is deleted. The way in which editing patterns and states fit together is very concise.

In addition, the integration of social network information makes this electronic periodical read more lively atmosphere. You can express your views on a specific page, as well as the views of your users. Focus on celebrities and interested users.

The power of design cannot be neglected

One, the daily to make each day feel into the design

The daily is an application that people want to visit every day, the vast amount of information is the core force to attract people, in addition to these content, the designer also in the details of the content of "every day" into which the feeling.

A. Background of the sky with the day time of color change

Uses the Sky effect the application homepage, lets the person have a kind of boundless freedom and the relaxed. As the day progresses, the background sky changes and you feel the beginning of the day and the end of the day. Fine light application, even if the page content loading time a little bit of the situation, you do not have a bit of boredom and anxiety. The same design is also applied to the Constellation Weather feature page.

The background image combines the main interface with the content slides to bring the entire UI concept to a climax. This relaxed atmosphere makes it less annoying for users to open the daily many times a day.

The first screen has a hidden toolbar where you can choose to play, listen, next, and randomly play the slide. You can also record it and see it later. There is a setup portal where you can set up accounts and other privacy information.

B. Not only weather but also constellations and horoscope

The weather is America's most concerned and favorite topic, comparable to China's "eat?" What did you eat? ", but the daily with the Times, the constellation will be integrated into the weather interface, this first in Japan, the emergence of the constellation horoscope has been affected by the global (now close to see constellation ...). ）。 Watching the weather and looking at the constellation at the same time every day is simply an essential and joyful thing ~

The weather, the constellation interface uses the popular immersion style, the background picture and the information Perfect union. The sky part coincides with the constellation, the ground part coincides with the weather, it can be said that the interface cleverly to match the nature and information together.

Second, do not stack content, effectively guide users to browse more

The ipad's layout is a lot smaller for newspapers, and it's not realistic to stack newspaper content at such a resolution and physical size. The daily content presentation on the level of clarity, and effectively guide users to browse. This is not easy to do. Let's see how daily does it.

A. The blue Arrow tells you the direction of the tour.

In the daily application, most of the time you are using the left and right slides to switch the previous page down. If you browse too fast, you will find that it seems to ignore a lot of content, why many articles only the title page. Follows：

The friends who have browsed the magazine should not be unfamiliar, sometimes the layout is not enough need to be imposition, will appear the hint symbol tells you to go where can continue to read. Even if you know that by sliding the screen to continue reading, the advantage of this symbol is to educate new users, while allowing the reader to have a sense of being guided, not alone and helpless.

Sometimes more content is vertically formatted and needs to slide down. Scrolling down the directory screen to get more content is certain. In the detailed interface, there are times when sliding downward (the rest of the content cannot be spelled as an entire version).

B. Use of the horizontal screen switch to call out more content or browse mode

For example: from vertical to horizontal--go to the full screen to play the video (the current page has video) or into the slide mode to browse the photos. From the horizontal to the vertical-you can view the article with the picture, browse the complete timetable, etc.

In the switch between the two, the content is fully listed with the proportion of hardware characteristics, so that Content selection adaptation, so that browsing experience smooth.

C. Concise instructions-no more than 5

The memory rules are applied here, and the daily has more than 5 operations. But here only need to list out the most need users know and learn the operation can. They are back to the homepage, sharing articles, saving articles, quick Browsing, toolbar operations.

Compared to the large sermon, five key instructions make this application easy to learn, let users reduce the burden of learning, and quickly mastered the use of the application method.

Second, inherit the printing industry perfect grid rule

The grid rule is the precious wealth that the traditional newspaper and magazine develops so far, daily inherits the essence of the grid law in the content typesetting. In the screen switching process, the content can be perfect fit. The following figure shows the basic two columns and the base three columns in the case of a vertical screen.

The basic three columns can be extended to two columns and a mix-and-match layout.

In horizontal screen mode, a three-column is usually used.

Horizontal screen mode, four columns can be derived more layout, designers can use the essence of the magazine typesetting.

The daily on the traditional plane accumulated not only the grid system of sophisticated aesthetics. There are the techniques for image processing, the author has time to be able to organize some, this aspect of the content and exchange.

Three, everywhere information interactive design

The interactive design of information is the biggest gift the ipad brings to the information. People are no longer simple information receivers, but the re-creation and redistribution of information. In the daily, you see a message that can be published, shared with friends, and voted on.

Get different video clips by clicking on the earth.

By clicking on the yellow fish and stimulating the trailer to play, it's also an interaction with the movie character.

Immersive panoramic photos. It's amazing! A panoramic view of the scenery, I wish I could buy a camera, panoramic record of my travel life.

The weather forecast can be viewed 24 hours a day, drag the slider to enlarge the icon. Although this function is not so practical, but this way of viewing information, we should pay attention to memory.

These interactions are not new, but the ipad makes these interactions easier and more lively. It is believed that with the gradual development of daily, there will be more interesting and vivid information interactive design appears.

Iv. the importance of global navigation

There's a big difference between an electronic magazine and a book in the show--it's easy to rummage through, and the ipad isn't looking for an experience. This determines that electronic magazine applications must be well navigated, allowing users to quickly switch between different pages. This is not a matter of adding a search module.

The daily solution for this problem is the slider bar.

The entire slider is now at the top of all content pages. There is no hiding--this is the key decision. Most designers like immersive design, to better show the whole content. But the reservation of the daily is necessary.

The entire application of the daily information rendered very flat. You can go through the pages one page at a time without knowing how much the magazine is and where it is.

The design of the slider solves two interactive problems-the first is how to let users know the progress and positioning of the page, and the second is how to quickly switch content. It can be said that the overall visual simplicity and generosity, experience is excellent.

The right side of the slider area is a common function entry--share comments and return to the home page. None of the extra entrances.

PostScript

It is expected that the daily app is just a new presentation of the newspaper, rather than the beginning of high quality information dissemination. The 30 million-dollar investment in news applications is believed to be a shock in 2011. In the long run, the media industry demand for senior design talent is still doubled, as long as you are designers, you should be fortunate, rich media era of arrival ~ Welcome to Exchange. More attention to the daily

Source: http://www.blueui.net/blog/?p=308