A stake in the United States, Millet want to go down the clouds

Millet 1.26 billion High-profile stakes in the United States, and issued a notice that both sides will be in the smart home and its eco-chain, mobile internet business areas to carry out a variety of models of depth of strategic cooperation, and docking both in the smart home, electricity and strategic investment and other fields of cooperation team. The cooperation is to millet shares of the United States to achieve, since then see, the United States has millet want to have the resources.

Millet from the birth, has been walking the online channel, through the method of marketing hunger to attract a large number of users. Undeniably, in the rapid development of the Internet, "otaku" "curtilage women" in this years, online shopping is also getting more and more people recognized that the number of online shopping in a rising period, millet choose to rely on the internet to go online sales channels, is indeed a wise move. However, the mobile phone type of electronic products are not consumable, buy a satisfied mobile phone users in a year or two is not ready for a new mobile phone, online channel This part, Millet can be said to have grown space limited.

China has a population of 1.3 billion, living standard difference, a large part of consumers are not accustomed to go online channels, especially in the two or three-line cities and rural areas, millet officials also said that "brand influence from a first-line city to two or three lines and the following urban infiltration", it is clear that millet has always been in the market are mainly in the first-tier If you want to expand the market, millet must be placed in this part of the line is difficult to reach the region, millet online channels in this piece is not easy to go through, expand the area of the method is better to go offline channels.

It is well known that Millet has long been aware of the importance of offline channels, in the major cities to establish the home of millet, the city will. But the Millet House does not sell mobile phones, but sells various accessories. The city will also be designed to fan the exchange, gather more fans. Millet go online channel more is to save money, depress costs, but now whether within the thousand or 1999 have a competitor, the strength of the opponent is not too. Millet mobile phone can also get offline users through the operator, but the other household products of millet is not too good offline access, expanding the line of business is more imminent. This is a stake in the United States, it can be said that millet into the smart home, can also be said to be millet to find a better line of the next channel of exploration.

The United States belongs to the old household appliance enterprises, its products involve white electricity, black electricity and yellow electricity. And the United States sales has been the main line under the channel, in addition to the major home appliances stores have put sales, but also in the country's large and medium-sized cities with their own brand stores. 2014 U.S. flagship store will reach 1800, planning 2015 will reach 3,000 and 4,000, covering most of China's three or four-tier market and township market. Rely on the United States strong, sound offline channels, with the advantage of the line of Millet line under the channel will also develop more smoothly.

Then millet focus on mobile phones, routers, and millet TV, and the United States, mobile phone as a control terminal, by the router as a chain access, millet TV as a display terminal, control end, chain access to display terminals these have been the internet big guy as a golden spot. Smart home slogan shouted for many years, has not produced an influential intelligent home brand is the reason is that these three aspects have been in contention for the stage, did not produce an absolute advantage of the brand. The United States has a sound home appliance system, with the United States after the cooperation, the two can form a closed intelligent home ecosystem. According to millet Development mobile phone industry standard attitude, the future may become a smart home industry standard.

Undeniably, millet, the United States of cooperation, the United States can rely on millet strong online channels, although the United States with Ali, Jingdong and Suning are wired on the cooperation, but these platforms are too large, such as gree, Haier, these appliances brands have their cooperation, relative to the Millet power platform for the United States to bring a single-minded promotion. Although the benefits from the United States to see a lot, but for millet, the United States has to let its channels and smart home are more "grounding gas" resources.

If the two sides do a metaphor, the United States is the river on the earth, Millet is the sky clouds. The clouds are beautiful in the sky, but the land can be watered by rivers. Millet also from the cloud to the Earth, after all, "down-to-earth" will be more secure. (Text/Zi Jingsha)