A5 Marketing: 2014 PC-side website Operation Direction suggestion

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According to Baidu Webmaster Platform released 2013 PC end user demand trend shows: film and television, education, games, tourism, commodity supply and demand, the five major categories of demand will still dominate and there is growth trend, and health care, financial management and other demand growth trend is more obvious. A5 Marketing team suggested that webmaster in the website operation process can consider the users of these types of needs, and strengthen the content construction of such websites.

Let's take a look at the 2013 PC-side website development:

Figure: 2013 Distribution of good resources

The chart shows: Film and television animation of high-quality resources, integrated Community, education, tool services and online inquiries, shopping and other five types of resources accounted for the highest, film and television animation, education, tool services and online inquiries, games, book documents and other high-quality resources growth is obvious.

Figure: 2013 User Active Search distribution

The chart shows: High quality film and television, commodity supply and demand, education, games, tourism resources demand is very strong, compared to 2012, education, tourism, film and television resources demand has increased markedly. According to the data shown in the chart, it is recommended that the PC webmaster can take into account the needs of these categories of users and strengthen the construction of such websites.

From the above two data graphs, we can see the film and television, education, games, commodity supply and demand, tourism, the five categories are the 2014 stationmaster need to pay attention to, and health care and financial management is also growing, so the two categories are also need to pay attention to. Therefore, in 2014 years webmaster to these major types of websites do a good job of building content, on the specific content please continue reading:

Education class:

The education website mainly refers to the user's demand for educational resources, including educational courseware, course recommendation, professional examination and related information, training institutions, composition, etc., the relevant information of professional examination is relatively fragmented, the website can be considered for deep integration in the course of operation, to provide users with one-stop information services; educational Courseware, Courses recommended such sites should be divided into groups, such as teachers, parents, students and other needs are different, need attention.

Game class:

Game class site mainly includes stand-alone games, web games, game downloads, game equipment, Introduction, game acting, competitive games, such as related to the needs of the breakdown. And the game equipment, introduction, electronic sports competition category is a strong demand, but the quality of resources are relatively scarce direction.

Tourism Category:

Tourism site mainly refers to the needs of users of tourism resources, including exclusive destination recommendations, ticket/train ticket purchase, hotel, travel guide and so on. The website in the operation process may consider to the user group subdivision, the thorough research different user group characteristic, provides the different quality resources for the different groups, the colleague pays attention to the different time period user demand and the destination change.

Commodity supply and Demand category:

Commodity supply and demand of the site mainly for users to purchase a series of needs, including understanding of goods/service characteristics, other buyers evaluation, purchase, the site in the course of operation can consider the continuity of user behavior, to provide users with high-quality services.

Video Category:

Film and television video class website, mainly include online video, video download, review review, variety show, network comedy, micro-film and other subdivision needs, it is suggested that such sites dig into the relationship between video and film, video and film characters, the organic integration of video content, strengthen the content of video peripheral information construction; The development of micro-films is gratifying, and the public's concern for micro-films is gradually increasing.

Health Care Category:

With the continuous improvement of living standards, more and more users began to pay attention to health care this piece, but also the trend of health-care site growth is obvious. So when you do this kind of website need to pay attention to children, young people, middle-aged people, the elderly and other segments of the breakdown of the field and the integration of the formation of information flow.

Financial Management Category:

On the financial aspects of this, the vast majority of users of financial management needs have been, but with the Internet financial explosion, stimulating the user demand for this area, so 2014 can focus on this piece.

Written at the end:

The above content is 2014 years PC side website Operation Direction suggestion, hope the majority stationmaster and is doing these five kind of website webmaster to pay attention to, including content construction, outside chain construction, user experience and so on content. In addition, the mobile end of the site should also pay great attention to. Finally, if your Web site by Baidu down right or optimize no effect, no flow, recommended through the A5 Webmaster network features SEO diagnostic (http://www.admin5.cn/seo/zhenduan/?hz) services to help you build a user and search engines like the site, Guarantee 100% fast increase the weight of the website, invalid full refund, contact Enterprise qq:800017899