A5 Soft Language Training experience One: How to write the Sales type of soft paper

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The author has written an article called "Through A5 soft training, see today's Baidu optimization," in this article mentioned that the soft text mainly includes three categories, experience category, news category and sales category, different types of soft writing methods vary. Yesterday, the teacher mainly told us about the sales type of soft text how to write, today I will share these experiences with you.

Sales of soft paper is mainly to sell products for the purpose, so be sure to pay attention to sales force. What is the sales force? The so-called soft article sales force, is the soft wen must have aroused the reader to buy the desire ability. To arouse the reader's desire to buy, then the soft text must be the product and users concerned about the needs of the combination, so as to straight into the hearts of people, impress users.

How to make the soft text have such power? We should grasp the human nature characteristic of user psychology, do the marketing tactics of ingenuity, pay special attention to the details of soft wen marketing. Sales type of soft text to do this, then you can convince the user at the same time, give users a very good impression and Word-of-mouth. So, how to write? Wuhan Yao Jie Technology Co., Ltd. will be introduced from the following aspects:

1 Emotional class

What is an emotional class? It is a typical emotional sale of a soft article, as it is often said or used in daily life, which can arouse the empathy of consumers and readers. Soft Wen's emotional expression because of the volume of information transmission, targeted strong, so more easily with the user's soul. For example, "women love themselves to wear the underwear of xx brand", "clever to eliminate the husband cheating trick" These are typical from the user's emotional needs of the sales of soft text. In fact, most of our products are targeted very strong, consumer groups are not the same, such as "Clever to eliminate the husband cheat the trick" targeted at the crowd is married women. In fact, this soft article is mainly about a product of the Yin, but the title does not appear in the product performance and name, such as only in the heart of the exchange with the reader, so easy to get the user's approval. The soft text of the general emotional story type is the easiest to impress consumers.

2 men

The human soft Wen mainly uses celebrities, famous events and new discoveries in technology to attract users ' eyeballs. Like "Liu, CCTV was blown up, not old in Yan secret recipe", we all know Liu already more than 50 years old, but finished makeup or like more than 20-year-old girl, like her performance of Empress Wu, age span more than 30 years old, but she still can play very lifelike, why can achieve this effect? "In this soft article is introduced, Originally she is used for a kind of XX brand whitening cosmetics. Like this soft article is to use the celebrity visibility and some features to achieve the promotion and sale of products, at the same time we write this kind of soft wen, in addition to the product publicity, but also appropriate to add some professional health knowledge, to increase the credibility of the soft, if blindly boast of how good the product, It's hard to trust consumers. In addition, in the writing of human sales of soft, special attention to the description of the product to be vivid, to mobilize the charm of the language, the product selling point and the characteristics of celebrities together, which is to increase the credibility of a way.

3 Popular class

Popular sales of soft paper is mainly through the comparison of popular, hot, to stimulate the consumer herd mentality. Like "2013 Spring Festival women's fashion trend" is to use the future trends to sell, readers will feel that if I do not wear such clothes or do not do this, is not outdated, which for the pursuit of fashion and popular people, this kind of soft paper is very effective.

4 Intimidation Class

Intimidation category is an emotional appeal, emotional class is to maximize the advantages of products to win the trust of consumers, and intimidation is the way to directly hit the consumer's soft rib, to achieve the product sales purposes. This kind of soft wen is used in the medical disease aspect more.

Chang teacher gave us a detailed account of the sales of soft writing skills, on the author's feelings, in addition to mastering the necessary writing skills, want to write a good sales type of soft, the most critical or from the consumer's point of view, to obtain consumer recognition as the premise, after all, the purpose of the soft text is to sell products, Believe that the focus of the sale of soft text will not be baffled us.

This article is from Wuhan Yiu-Jie Technology Co., Ltd. http://www.seoyaojie.com/news/39.html