AA Car Rental by differentiation advantage will seize the opportunity of bus reform

The Horn of the national bus reform has sounded all round. Xinhua News agency, July 16, the Chinese office of Kwok issued on the bus reform of the "opinion" and "the plan" mentioned that the deputy Ministry of the following leadership and general public service vehicles, the Secretary for the reform of the Bureau level and the following staff moderate distribution of public transport subsidies, proposed to travel in a social way. The reform will cut spending on official travel, and is the most forceful step in advocating a green economy. This means that official travel needs will be released over the next period of time, and the car rental market, known for its relatively low cost but not less convenient, is a big boon. The model of car rental industry and the competition the development of China's car rental market began in 2006 years, but the pace of progress is very alarming. Earlier, the Shenzhou car rental, a hi car rental is the first development of the car rental enterprises, the main "car rental" mode into China's major provinces and cities, opened the Chinese car rental industry precedent. In recent years, the car rental industry has entered a rapid development period due to the landing of a series of policy measures, such as limited licensing, bus reform, and the less optimistic public transport environment and soaring oil prices. The previous "Car rental" model has gradually extended the new branches, such as professional driving "short rent" mode, the recent attention of the "Peer-to-peer car Rental" mode. Many car rental companies based on mobile internet came into being in the hot market, and ushered in a scramble to carve up the war. Not only domestic car rental enterprises such as easy to use cars, AA car rental, bumblebee and so on, "foreign monks" also want to take a piece in the blue sea. Some days ago, taxi software originator Uber announced formally entered the Beijing market. As we all know, the traditional car rental industry is a heavy asset low profits need a lot of "burning money" industry, the Shenzhou car rental is in the heavy asset model developed, It has a fleet of 55,400 vehicles, which is almost the sum of the other nine in the top ten, but it is the huge base that makes it a cost-drag for the company in real development. Easy to break through the traditional model of car rental heavy assets of the lesson, changed the total light assets of the development path. In the "Everyone is a passenger, everyone is a driver" business philosophy, easy to develop private cars to join. Also the size of 50,000 vehicles, easy to use the cost of the car only accounted for the fraction of the China car rental. However, many vehicles to join, resulting in relatively complex models, car maintenance is not the same, so the ride experience in the market is challenged. And Uber as a short-term rental industry light asset model pioneer, although has entered the Chinese market last year, but is still in the "acclimatized" stage. Although the online experience is fluent, but the function is more unitary, cannot realize the reservation, the choice transfer machine package and so on service, moreover differs from the Uber in the United States may open to the private car, its in the domestic business expansion speed and the scope has been not small to contain. AA Car Rental was not long compared to other rental companies. But with the precision of high-end business positioning, five-star privilege service and grounding gas of the pro-people price, "inexperienced" it is in many rowsIndustry peers in the fore. Unlike the traditional "heavy asset" model and the complete "light asset" model, AA car rental seems to have found a good balance between the two. With the car source formal leasing company deep cooperation, at the same time involved in the driver, the vehicle under the control of the line, thereby safeguarding the user line of experience, but also formed a "service" as the characteristics of the brand logo. Policy favorable business short rental market AA car is ready to be issued but the brand wants long-term healthy development, things more need jinyu among them. To the industry's highest service standards for the basic AA rental car always adhere to the "anywhere, the exclusive use of the car" service concept, although the establishment of only one year, but in the eyes of the user formed a deep brand impression. In particular, a car rental major business short rental area, but also obtained a lot of business people's recognition and trust. Now, the national bus reform Curtain opened to the car rental market has brought new opportunities. In the face of short-term business opportunities to be ushered in the field, many car rental companies have to adjust the enterprise strategy. But the demand for official car rental and ordinary demand is necessarily more diverse, the diversification of vehicles, on-call immediacy, the planning of booking vehicles. In addition, based on the needs of many business occasions, the overall condition of the vehicle and the overall quality of the driver will be regarded as an important link, so the car rental companies to be ready to do everything still needs a lot of costs and personnel input. and AA Car rental at this time to highlight its short business in the field of differentiation advantages. A variety of models to meet the needs of different vehicles, excellent and unified hardware configuration, not only equipped with basic business needs of the car WiFi, chargers, more free drinking water, air purifiers, slippers, umbrellas, for travelers to create a comfortable third living space. The unified Standardization service of the vehicle model embodies the user experience as the core, and can customize the corresponding service content and flow according to the user's characteristics and requirements. Through the "one key to the car" function, no need to make an appointment, users can use the mobile phone clients anytime, anywhere real-time choice of economic, comfort, business, luxury and other high-grade different models, and intelligent background will match the most suitable vehicles the first time to reach the user location. AA Rental car Service to meet the needs of temporary official travel, if you need to arrange ahead of schedule can be achieved by appointment, all the easy to control the trip. Even the use of car enterprises and units can also open Enterprise accounts, set different personnel to use the vehicle authority, by the user at any time to reserve their own exclusive vehicles. And as the representative of a short business rental AA Car Rental More competitive is the "on-demand rental minutes" model. Billing formula is time plus mileage, to the minimum of half an hour, to the minute billing. According to the required minutes of rental, complete breakthrough business car rental by day or time to rent mode. If a car rental to provide economic models to calculate, 15 yuan, at the same time users can enjoy free 15 minutes to wait, up and down car door switch, standard business etiquette and other high-quality services. It is worth mentioning that the quality of the service is not the same as the different models of the slightest difference, there is a great chance of free upgrade of the vehicle model opportunities. For the Government and enterprises, the phaseCompared to the cost of car purchase, maintenance and large fixed costs of personnel, leasing business vehicles is obviously more economical way, and short business rent is to take into account the convenience, maximize economic and green environmental protection and other attributes. For a company like a car rental, in a favorable policy environment under the trend, in a fully open, free competition in the market development, its footsteps will go faster and farther.