About the car dealers.

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The automobile electronic commerce, is the new electric quotient model which builds in these several years, mainly through the O2O mode to carry on the Internet process reengineering. The core is to bring online customers to the actual 4S shop Hall, so that consumers pay offline purchase line of goods and services, and then to the line to enjoy services, through the Internet platform to complete from the line to the offline purchase and after-sale process.

Next, the author will be from a car electric business worker's point of view, to talk about the car electric business of those things.

Product specificity

Because the car is a big object, it contains the user test drive experience needs, so from this level, it needs to work with the 4S shop under the depth of cooperation, there will be a communication and implementation of the problem, the user online activities filled out the form, but the 4S shop process is not in place, it will also appear to be not significant, At present, the E-commerce departments of major automobile manufacturers have encountered this process standardization of the establishment of the problem.

The particularity of the Automobile electric dealer, impel it to have a lot of difference with other commodity electric quotient. and the competition of automobile brand popularity on the internet will be one of the key strategies of automobile manufacturers.

Relationship with 4S Store

Auto manufacturers set up an E-commerce platform, and then with each 4S store website background data through, so as to achieve online customers fill out the form and offline 4S shop interaction, dealers as long as they log in the background of their website can see the user set customer information, and to further invite customers to the shop to take a test drive through the details of the user participating in the event. and the Automobile manufacturers E-commerce department to do more is to the automotive electric Business system standardization of the establishment of exploration, located in Shenzhen, the southern area of automobile electric business platform-FAW-Volkswagen car Space, is doing the research of the standardization system and the process establishment.

The content and function demand of automobile electric business Platform

General automotive electrical business needs include: automotive knowledge, car model introduction, vehicle comparison, quote information, find 4S shop, 4S shop map information, vehicle configuration information, 360 degrees car function, 360 look at the exhibition hall function, car calculation, purchase process, car assistant, etc.

The operation and marketing promotion of automobile electric dealer

The operation and promotion of automobile electric dealers general choice of channels and platforms are mainly search engines, news portals, vertical car media.

The following are described in detail in terms of individual features:

Search Engine Marketing

Mainly through the search bid and SEO and other means associated with the activities of advertising, the site itself can have many forms of activities, such as financial derivative activities, 12580 of Mobile media cooperation, special car promotions and so on

News portal

The operation strategy of the news media is mainly through the choice of the media of the user needs to carry on the soft article, in order to promote the activity effect and the promotion of the brand, to reach the customer's cognition to the brand. During the activities of soft text delivery is mainly reflected in the potential car users to attract the active page.

Vertical Car Media

Through with auto, easy Car Network, the Pacific Automobile Network and other automotive media in-depth cooperation, including advertising, cooperation, BD resource integration and through the background database to achieve further database marketing system, set the customer's information, intelligence, improve the stickiness of potential car users.

These are my as a car electric business practitioners of automotive E-commerce awareness, the car is now a hot industry, the major auto manufacturers from the original entity 4S shop to develop channels to mature, to the Internet platform to enter this structural transformation, which will be more conducive to the convenience of car users, including to the offline entity shop Information Inquiry convenience.

The author of this article Liangwen

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