Accenture Research Report: Millennium Generation + rich user to bit

Accenture, a consultancy, recently conducted a sample survey of 4000+ Americans: 8% of them are using digital currency – a figure that will rise to the 18%---driven rise in 2020 as a major driver of the "millennial generation", the 18~34岁 group.

This is supported by numbers: In this quadrant, 30% are already using the digital currency, and 26% say they intend to use the digital currency in the future.

Second, 19% of wealthier people have become digital money users, and 32% will join the camp in 2020.

Another conclusion of the report is that consumers are most concerned with the cost, security, and privacy of digital money – and that, in aggregate, Bitcoin will not be widespread in the short term:

"The digital currency will continue to grow in the next few years," he said. But there is a lot more to be done to get consumers to embrace the digital currency in general-especially for those over the age of 35. ”

The fear of the digital currency is often due to a lack of understanding of the digital currency – as the report says – that the cost of education is relatively high.

On the other hand, consumers have realised that there are more advantages to using digital money than traditional banking and Non-bank payment systems – "respondents recognised that the digital currency is the most promising payment technology at the moment, but there is a certain risk." ”

"The digital currency is still in dispute, but no matter what the argument is, consumers are already using them." It is expected that by 2020, the digital currency will usher in an outbreak. ”

Accenture pointed out that 36% of respondents said that the anonymity of the digital currency is the biggest bright spot, 21% think it is its low-cost transaction costs, 20% of the fancy is to center. 15% of respondents agreed that the digital currency had a huge advantage in cross-border transactions, and 7% said the digital currency's irreversible trade attracted them.

But as the previous article said-people who fear the digital currency are often the result of a lack of understanding of the digital currency-Accenture survey: 38% of respondents lack knowledge of technology.

What about people who aren't going to use the digital currency?

Their view is that the legality and function of the digital currency have stalled them. 25% think the convenience of digital currency trading problems, 14% of the view is: Digital money is often used in illegal activities such as fraud.

I think that's why the report concludes:

"Education (the market) is the most important if the digital currency wants to be a mainstream payment method." You have to convince consumers that it is trustworthy and convenient to use. ”