Accurate data mining is the essence of microblogging promotion

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Weibo marketing is a way to promote the network in Changchun, now many people are playing Weibo, but also used to promote, but the role is very different. In fact, the essence of microblogging promotion is to do accurate data mining, that is, accurate content sent to the precise customer.

One, how to find your accurate customer?

1, fine micro-Bo fan extraction

For example, if you are a health care product, you need to extract it from your competitor's microblog fans and put it into your database for maintenance. 2, according to the keyword extraction of similar fans

If you want to find a network marketing related to the fans, you can find in the microblog "Changchun Network Marketing", "Network Marketing" and other related keywords, and you can find a part of the user group, and this type of user is the most accurate, and you do when you feel that the other side is willing to bear, no disgust, but also will support you, Eventually become your loyal customer.

3, Geographical label extraction

Microblogging marketing can be accurate to a certain area, such as you do flowers, place in so-and-so community, you can use the geographical label to collect in this community microblogging users, to their real-time network promotion, so that the establishment of a good relationship, once they have this demand will be associated with you, and then go to buy your flowers.

Second, how to create accurate content?

When you find a precise customer, you will be ready to release the content, do search engine optimization partners know "content is king", and micro-blog promotion is so, a classic content by fans love, in a short period of time can build very high forwarding and comments, and then achieve the purpose of promotion. The preparation of precise content has several points:

Geographical analysis: First locate the fans in which areas, such as Changchun Network marketing area fans accounted for 70%, Shanghai Network Marketing area accounted for 20%, Tianjin Network Marketing area accounted for 10%, then in the preparation of micro-Bo content in fact, Changchun area occupies the main body, so you can from the @ Changchun, such as the security of such platforms such The news about Shanghai and Tianjin will be properly released.

Gender analysis: Analysis of the proportion of male and female fans, such as men accounted for 30%, women accounted for 70%, then the micro-blog content will be mainly women love.

Label Analysis: micro-blog label analysis is to have the same kind of people like, such as tourism, Changchun Network Marketing.

Job Analysis: Analyze the fan attribution to which collective, each collective proportion is how much, such as CEO,HR.

Third, how to control the accurate release time?

The precise user and microblogging content is ready, and then there's the question of how to release it, and when it comes to Twitter, the partner who has played Weibo is the first to think of the leather time machine and to control the precise release. We can start with the following aspects.

1, micro-bo punctuality tools, commonly used leather time machine, moonlight box, and so on, we only need to prepare the release of the content, set a good release time, the content will be active release, very convenient.

2, the analysis of the number of fans online; in which time the number of fans online is the most, can focus on micro-blog release, usually in the morning 8:30-9:30 midday 12:00-13:00, evening 20:00-23:00 This period of time online fans more. As the saying goes: The customer is God, this sentence is not false, only to find the precise customer, and then according to the needs of customers to the appropriate network promotion, in the precise time will be accurate content released to the accurate customer, so who will say microblogging promotion difficult to do?

Note: This article is the author of the original Lu Xin, reproduced please indicate the source (http://www.luxinseo.com) Thank you for your cooperation!