Actual case sharing how to get the Web design to follow the rules

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With the increasing of the open platform, all kinds of application services are growing. The site design of these application services is also a multicolored, glowing.

We can look for the design of these websites whether there are rules to follow.

Usually a Web site will have many goals to complete, and the most important goal of a Web site like application services or programs is to attract visitors to buy or register their products.

Can be analyzed from several aspects

Color

Amoderneden

From its overall color map element construction, and so it is not difficult to see, this is a child education related to the website, pushing is the product services of entertaining.

Paraply

They provide a rain forecast service for the user's current position. Blue is a sign of rain and snow, and the strong red of the umbrella is relative to each other.

MailChimp

They specialize in providing powerful email marketing services to customers. Bright colours portend a vibrant and passionate company.

The combination of colors indicates this information.

Layout

The general visitor's view will start from the upper left corner of the page, scanning the top of the website (Logo, navigation)

Then they looked down and read the next area ... The product's simulation screenshots and simple text introduction, through this beautiful display area, they began to have a preliminary impression of the site.

When visitors see the demo of the product, they can imagine the actual application. If you can get potential customers to imagine using a product, you're already starting to hook up their desire to buy.

More importantly, such images are not just for visitors, but also for information that is easy for visitors to use.

If you have a vivid picture for your visitors, 211.html > feel that using your product can benefit a lot, then their desire to buy will swell up.

Finally, when the user makes a decision, the line of sight falls naturally on the button, directing them to buy or register the product immediately.

Let me give you some examples.

Lemonstand

Opera

Zendesk

Baidu Quick Search

button

Action button to do the gray often eye-catching clickable very strong, this is necessary.

Take a look at the following button instances:

function point

If you can, in the lower part of the page to use some icons and short title to the product of a number of functional points listed, concise and understandable on the line.

The design of a website should serve its purpose. Of course, the appearance of the site is also very important, it determines the first impression of visitors, but also important, do not for the sake of design and let the site go astray, aesthetic attractiveness and can not enhance the performance of the site. Therefore, you need to make sure that the design strategy is driven by the site's goals and plans.

Part of the data reference from http://webdesign.tutsplus.com/

(This article originates from 5173 UED Blog, please indicate the source when reprint)