Actual combat analysis Webmaster How to improve the conversion rate of website products

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

We do site whatever you do is the theme of the site, community, portals, Taobao, and so on, our ultimate goal is to hope that he can make money for us, as for the community and the portal is mainly based on advertising revenue, and Taobao customer is to deal with the commission as a split, so even if there is no large amount of traffic, to be the turnover rate, I only have a Amoy station, but definitely not a garbage station, first on the data:

This is something I believe everyone knows, my clicks are not more than 20, I do the product Commission is not high, a product is about 10 pieces, according to this click and divided into the calculation: Click is 92 times, the income is divided into 301, divided by 10, is about 30 pieces of products, turnover rate of up to 30%, the following talk about how I do, There is no experience.

One, the website keyword reasonable disposition

My website title is some product Word + method Word, description is a few unpopular product words and methods of integration of a sentence (no search index but there are related search), I word mining is the keyword mining tools + Baidu Index + Baidu search Drop-down box + Baidu related search collation, some no index of long tail words very good to use, These words have high conversion rate, small competition and low bid promotion.

Second, understand user behavior, let it take

Amoy site is now a lot of single page programs, and even the content of the article page is also a product on top, so that no benefit. My home page is also a product, but I have navigation (the site itself designed to make), there is an integrated approach to the column that lets those keywords that come in through the method have a place to go, not a bunch of products, they're looking for a product, and if they feel that your article is really helpful to him, then the user will also improve the trust, Think you recommend the product is also good, the turnover rate naturally went up.

Third, website interface design

No matter what, success is not accidental, do the same station. Therefore, want to do well on what must be highlighted, or else will be submerged in the vast number of Taobao guest army. The design of the site is not gorgeous, but to be concise, refreshing, looking at the comfort is not suppressed can be (why Apple sold so good, put aside the function, the interface also work not), as for the tone of no special requirements, please refer to the first half of the paragraph.

Iv. access to traffic

No traffic, everything is nonsense, so why put it in the 4th, because the above three points is the line before doing things, as to how to get to see your own skills, I still think that the flow of the search engine is very good, accurate conversion rate is high, such as to learn how to do seo, you can visit the home page, where a lot of people in the sharing.

V. Installation of thermal force, analysis of user behavior

The thermal attempt is to analyze the user's mouse clicks, installation is very simple, a, the main analysis of the object is to see the product click Probability, if some products are no one click, then this product is very wasteful here, we can look for another product. b, to observe the location of the user clicks, make appropriate adjustments, such as the product must have an immediate purchase button, then in fact, some users do not want to buy, he is actually want to see details, but Taobao guest site is rarely see details (in fact, which point to the place is the same), This time the product title hyperlink is particularly important (my station product name is not previously a hyperlink, and then found the product title of the word above n more clicks, and then added).

Of course, there are web site access speed, content quality and so on. Finally, Ming Rui (www.xmztd.com) wish the masses of Webmaster do station income increasing, also hope that my station traffic rising.