"AD. COM" Registration Invalid lawsuit

Recently, an "ad. COM" Registration is not valid lawsuit has aroused widespread concern in the industry. The Litigation party claims 59100 Yuan, seeks compensation for the "Chinese. COM" Domain name technology defects caused by their own losses. A legal dispute has caused the drawbacks of "Chinese. COM" to float on the surface.

It is reported that an advertising company registered in the Registrar of "advertising. COM" domain name, registration, the site information display can be paid to register. Therefore, after paying for registration, the advertising company began to make "advertising, COM" domain name in various companies to promote advertising, publicity. Unexpectedly, after a period of time to be notified, because the traditional domain name "advertising. com" As early as 2000 has been registered, Simplified Chinese "ad. com" Simply can not register, let alone use. As a result of the huge losses, the advertising company will be responsible for the provision of "advertising, COM" registered service providers in court.

According to one of the registrars, the real cause of the incident is that "Chinese. COM" does not conform to the international standards equivalent to Chinese domain name multiplication. Simply put, "ad. com" In Simplified Chinese is not equivalent to "advertising. com" in traditional Chinese, that is, it can correspond to completely different two websites. This is Chinese. COM since the launch has been the existence of technical defects, has been unable to resolve, "advertising. COM" Case has sparked the Chinese. COM's trust crisis.

Some people in the industry said Chinese. COM to adopt a simplified domain name limit to a method, but because of its traditional and simplified domain name registration database system, registration information can not be timely exchange, management tends to confusion. Registered enterprises can not get the registered domain name has been registered accurate information, not only the possibility of losing their own domain name, but also may be the loss of its website and the promotion of domain name promotional costs.

In fact, because of Chinese. COM's technical flaws, more serious problems may soon emerge. Some people in the industry said that once the Chinese domain name Mail began to popularize the application, such as "doe @ ads. com" and "doe @ advertising. com" may correspond to two completely unrelated recipients. Thus, the use of Chinese. COM domain name caused by simplified chaos will spread from the website system to the email system.

In recent years, China's Internet domain name registered users are growing rapidly. According to relevant statistics, as of the end of June this year, China's mainland internet registered domain name number has been as high as 9.18 million, many of them also registered Chinese. COM domain name, has encountered such problems. However, due to the awareness of the rights of many different reasons, most of them choose to replace other domain names, rarely like the above mentioned advertising companies do their own rights and interests maintenance. However, some of the victims also said that if the problem could not be properly resolved, will not rule out the possibility of using a similar way to defend rights.

Meanwhile, the advertising agency's lawsuit against "advertising. COM" also gives those preparing to register Chinese. The user of the COM domain name made a wake-up call: Chinese. com simplified the problem should be treated with caution so as not to cause unnecessary loss. After all, "Chinese." COM simplified is not equivalent "this technical flaw is not well resolved, and similar events may erupt at any time." (Zebian Admin01)