Adtime Vice President Yutie: Digital Advertising multi-screen interactive trend

"TechWeb Report" August 8, based on large data accurate digital advertising marketing in the country is mentioned and hot for nearly two years, focusing on the field of Adtime company vice President Yutie in the domestic digital marketing advertising status and trends, said At present, the domestic precision marketing based on large data is in the early stage of exploration, which includes PC, mobile, TV and so on as the development trend. But the final digital advertising business will be divided into segments, each company would have the most unique digital advertising services. Multi-screen interactive trend mobile phone, TV intelligent construction of the emerging mobile internet and television network, the past only a single focus on PC Internet advertising advertisers eyes also began to pay more attention to these new areas. Yutie that, including computer screen, mobile screen (mobile phone, PAD), TV screen has outdoor led large screen, such as the construction of a multi-screen network combination of the advertising system can truly meet the overall needs of advertisers, multi-screen interactive marketing model has become the current trend of development and trends. Digital marketing Advertising company for PC screen and mobile screen Rob already started, Yutie that TV screen will be digital advertising next to occupy the field. At present, "Adtime has completed the layout of DSP platform (demand side platform) on PC and Mobile end," Yutie said, "We will mainly promote the layout of TV screen in the second half." "And on the television screen, Yutie revealed that Adtime's digital advertising business will be mainly through the IPTV, OTTTV (based on the open Internet video services, such as the existing box products business) Two service providers to start. In addition, Yutie also looked at another big screen, that is, outdoor led large screen. Adtime has been working with the local led advertising providers in Guangzhou, with the help of the other side of the LED advertising display. In Yutie's view, digital advertising only to achieve a multiple screen across the network to truly achieve the seamless coverage of advertising audiences, through a reasonable combination of ads to achieve the best display and exposure. Advertising company business will move to the subdivision of large data marketing in the groping stage, the data resource barrier has not been through, the companies are not willing to disclose their information data, which makes information become an independent information island. Yutie that the digital marketing enterprises in their own information isolated island to develop their own rules, so that the result is that every survival and better development of the digital marketing company is certainly unique, digital advertising industry will be a subdivision direction. In addition, Yutie said, through massive dimensional analysis of large data has passed, now digital marketing companies to do is to streamline the dimension, on the other hand, the vertical dimension of the industry will be more refined. This will also create more services in the professional vertical field of digital marketing companies, the industry will be in the vertical industry subdivision. At the same time, the Czech Republic also stressed that the subdivision does not make the competition of digital companies more intense, but because of the alienation of the cause of competition, mutual cooperation and increase. According to Yutie introduction, the current Adtime advertisers mainly have brand advertisers, electric dealersClass and game ads are mainly three categories. The brand advertisers ' contribution to income is more than 50%, and brand advertisers are gradually beginning to pay attention to the effect. Adtime was founded in 2005, is an intelligent digital advertising marketing enterprises, the company is headquartered in Hangzhou, and in Beijing and Hangzhou have built technology research and Development Center, at the same time in Beijing, Shanghai, Shenzhen and other locations with branches, the number of employees has reached more than 200 people. It is reported that the current adtime daily coverage of more than 400 million independent users to capture network behavior data. (Ningmeng)