Advertising model of Internet products

1, Profit model: advertising


early with Zhang chat to the topic of advertising mode, the central idea is, now get a product out of advertising as a revenue model, is not very soil? Is it deep in the Red Sea? Is it because the model is not innovative and lacks competitiveness?





This reminds me of the 2006 conversation with a network editor. At that time, he did the "college graduates after graduation" topic, to ask me: the rest of the graduation, the train station cries of the subject matter, I am not the whole of this, do not go with others hit shirt, unconventional better?





I sighed and said, according to your channel properties, graduation is the best theme, playing emotional cards. What you choose to do is not to be different, but to bring the reader pleasure. In the period of graduation, I think the emotional card is the most easy to arouse the reader's resonance, produce the most powerful appeal. Even if we all play this card, you can do better than others, the pursuit of novelty is only vanity, and no practical benefits.





later he really did the graduation project, the impression, the response is very good. This is the homeopathy.





the same truth can also be used in the topic of advertising. The world has an endless sale of goods, how to help people to buy things in the ocean to find the right one? The answer is "advertising," whether hard or soft. Advertising is one of the greatest means of supporting the world's trade, and it never goes out of fashion and is constantly being innovated. Why forcibly avoid and others adopt the same mode of revenue, think more how to improve their advertising competitiveness. The common methods are five:





-In the vertical field, you have a better user brand than competing products


-You can more accurately lock the target audience than the competition, improve the cost of delivery


-the size of your advertising target crowd is enough to impress customers


-You have a vivid form of advertising, creating a more vibrant user appeal


-Advertising results can be a persuasive quantitative assessment





All five are complete, but the winner is in the hand. What does a great Google do to make money? Advertising。 What makes a great Facebook money? Advertising。 What makes a great Twitter money? or advertising. The internet is, in the final analysis, an information network, advertising is necessarily the most important revenue model, so that sales and buyers of the information communicated with each other. To avoid this is tantamount to self-deception, but the innovative model of the market education costs higher.





Therefore, the key is not to go the way of advertising sales, if this is the most appropriate business model, you can more accurately subdivide the target population? Do you have a better vertical brand? Is your user size large enough? Are your advertising forms more alluring than competing products? Do you have an accurate assessment of your advertising effectiveness? Sometimes our thirst for innovation has reached the point of metamorphosis, always want to see "The eyes of a bright" "unprecedented" "future", our pursuit is no longer a market victory, but for innovation and innovation, famous and innovative. Lest you hit a shirt with someone else.





no strength, hit the shirt are ugly ghost one.





2, a flock of


are often referred to the topic of "A group of people", rather attention, as the size of the population toward a certain boundary value shrinking (certainly not the smaller the better), the relationship between the crowd will be strengthened accordingly. But how can this be done? Theoretically, we can analyze this.





First, you have a public area where the content is concentrated, which allows the viewer to feel "congenial" and may join in and produce content together.





Second, you have a strong user referral mechanism, based on his behavioral data, targeted user recommendations to promote the "congenial" between the user to establish a strong connection.





The first method is common in the forum, not only has the good content to display the effect, and has highlighted the crowd's smell, but also because from browsing to participate, from seeing the post to the reply to post this process extremely fluent, has lowered the user to import the process loss to the lowest.





the second method, the current success of the application is not much. The first reason is the lack of data mining analysis of the user coordinates, followed by the "recommended user" this action deviated from the content of the main reading of the common path, from the recommendation to understanding, and then to pay attention to the process loss is too large.





I've been discussing this topic with my wife for a while my view is that the public browsing area can be brave to try the group, but can not expect operations to update the way the public page, the operating driver can only make public taste, only to create a Huo content home, but with "personalization" far away.





Next, the user fit analysis needs to have three kinds of data background:





-users are willing to fill in more personal information, especially city, sex, age, photo, etc.


-through classification, tag or subscribe, the user is guided to the content preferences of the fine-grained type tag


-The user level is assessed primarily through reliable socialization recommendations





based on the needs of friends of different theme communities to understand the above data mining analysis, you can find someone easily interested in other users. Accurate recommendation is not a single line algorithm task, but a set of overall mechanism, with the product characteristics and community of different people, the design of the difficult days difference, interactive also has a lot of skills to say.





today just cleaned up Sina Weibo, a total of 114 people, I am very dissatisfied with this number, want to add one more times, especially movies, history, it, tourism, these topics, but where should I find them? Square or search, from the user classification to the discovery process is not in line with the habit, and Sina recommended to me a lot of boring with the city of new people (incredibly even the basic activity of judgment do not do), the so-called unknown celebrities, never ignore it. I have no way in Sina Weibo on the efficiency to find the object of concern, had to be forwarded from others to seek, from the attention of others to seek, in fact, very impatient. Can't you do a better job of analyzing user behavior and semantics?





in my experience, personalized friends in the product is often a neglected battlefield, the lowest priority task, but only a more accurate audience, can promote strong connections between users, and then drive more active community development. Flock together is always a community ideal, but also a worthy pursuit of the ideal. Then if I can get control of the project, I'll get it.

Source: http://firecacada.blog.163.com/blog/static/707437620109181437503