Age does not give up price war: The more tragic will end the faster

In recent years, with the development of domestic electric business, the competition in the industry has become more and more fierce, in recent years, the major electric dealers have launched a fierce price war. Recently, every customer Prudential Goods CEO said "loss is necessary, price war must play." I said in the last six months, the price war may take another three years to end, now it seems to accelerate, because the more brutal end time will be faster. "This is a strong talk bare the current situation of the electric business industry."

In this high-end dialogue between Chinese and foreign, traditional and internet CEOs, it is clear that: "If there is no courage to break the wrist, do not go to the electric dealer this basin of water." "The Millet handset founder Lei also said, the electricity merchant price war also will be more brutal." The "Big Brother" Wal-Mart, the world's traditional retail industry, is not outdone, saying China will be the top-most of their e-commerce business and will invest more.

"The user is changing. "Wal-Mart Global E-commerce vice President Peng said," They were keen to go shopping at Wal-Mart Stores, and now many people are accustomed to shopping online, and starting to use mobile terminals such as mobile phones and tablets to do shopping, the trend in the Chinese market is more obvious, so Wal-Mart will increase the layout of the electric business area.

This kind of understanding not only from foreign enterprises, domestic many successful traditional enterprises are also doing this preparation. Although Lei said that the cost of pulling a new user reached 100 yuan to 200 yuan, and this part of the cost is currently being borne by the electrical appliance companies, the loss of the electric business enterprise is not yet in the end, but the famous men's brand according to the founder of Xiahua said, no matter how many difficulties in the future, to enter E-commerce. "The new technology brought about by the change in consumption habits is irreversible, now I have a lot of friends are not even buy food to go out, E-commerce is every Chinese brand must think about the way to go." "Xiahua said.

Faced with the entry of traditional enterprises, lei that the development of e-commerce market space is still huge: "E-commerce has been done for more than 10 years, in fact, has just begun, after each enterprise are e-commerce companies, such as the UK listed E-commerce Apparel enterprises have more than 40." And we in addition to every guest, in doing E-commerce apparel companies are not many. ”