Age of reading: The interactive way of micro-blogging for waterfall flow

"The Age of Reading" combines Sina Weibo with a similar Pinterest waterfall stream, allowing users to feel a different reading experience.

Geek Park has explored whether the Pinterest mode of the popularity of the image of the era has come to us, undeniably, read the map has become a hot topic, a variety of applications are endless. Today's introduction of the "reading age" will be similar to the Pinterest of Waterfall stream reading into the Sina Weibo, so that users can easily read the mass information microblogging, while the various types of information collection and classification to facilitate users to browse, to save the time cost of search.

The opportunity of "the age of Reading pictures"

Early microblog pictures are not many, but with the popularity of micro-blog map, the image in the micro-blog accounted for an increasing proportion. However, linear reading is not the best way to browse pictures, and after the popularity of Pinterest, it has been recognized that waterfall flow is an effective way to read pictures and a lot of short information. "The Age of reading" to grasp this point, China's popular Sina Weibo and waterfall flow reading method organically combined to provide users with a more efficient way of interaction, while effectively expanding the functions of Sina Weibo, to meet the needs of different groups of people.

Highlights

Waterfall Streaming Reading

"The Age of Reading" on Sina Weibo layout made a thorough change, it is similar to Pinterest Cascade stream embedded into the microblog, so that users can quickly read the vast amount of information Sina Weibo. In the "My Sina" section, there are "the latest microblogging", "My Subscription" and "My microblog" 8 sub columns, users can follow their own needs to quickly browse. At the same time, in order to meet the reading needs of different groups, it provides three reading modes:

Read graph mode. The entire layout presents the picture, the user clicks the picture, only then displays the micro-blog the text content.

Graphics and text mode. Each micro-blog is divided into pictures and text, pictures on, text in the next.

Weibo mode. That is, according to the traditional presentation of Sina Weibo, whether there is no picture, all micro-bo will be present, if there is a picture, then the text on the picture in the next.

One thing to point out is that if you choose "Read graph mode" or "graphic mode", then if a micro-blog does not have a map, it will not appear. If you want to present all the microblogging, you can only choose "Micro bo mode." In addition, "My Subscription" allows users to subscribe to each other's microblog without paying attention, which is actually similar to Sina's "quiet attention".

Powerful sharing capabilities

As more and more websites can share their content with Sina Weibo, Weibo has become a collection of information in fact, so the content on Weibo has become more and more abundant. However, in the official Sina version, users are no way to share micro-blogging to external social networking sites. The "reading age" makes up for this in function. In the "Reading age", users can be a key to share the content of domestic and foreign mainstream social networking sites, such as QQ space, everyone, facebook,twitter and so on. This is an effective and fast way to share the quality of Sina Weibo with users who use multiple social networking sites.

Connect to Facebook

Foreign students from the mainland, because of their domestic microblog has a large chain of relations, but abroad, for the new circle of friends, its main social tools turned to Facebook. In this particular case, the "reading Age" has opened up links between Sina Weibo and Facebook, allowing users to view Facebook pages directly in the "Reading Age" section and allow content to be shared between Sina Weibo and Facebook.

Effective classification of information

Sina Weibo on the content of the complex, to effectively screen the information is not a small challenge. In view of this feature of Weibo, "The age of Reading" has introduced a section that classifies the content, and we can quickly get the relevant information from it. At present, the plate has launched the "News", "technology", "calligraphy and painting", "Sports" and so on 20 words, the overall has covered the main content of Sina Weibo category.

When the content is more perfect, these 20 sub sections will be an excellent entry point for viewing related kinds of information.

"Recommended Today"

"Age of reading" to the micro-blog on the effective collection of information, and through user recommendations and machine learning in a way, daily will recommend the popular information on Weibo. With the gradual accumulation of user behavior, "Today's recommendation" will no doubt be in the direction of personalized recommendations.

Where is the road?

In addition to perfecting the Web version of the function and experience, "read The Age" also launched its own version of the Android and IOS version. They continue the web version of the waterfall flow interaction, but there are some castration, such as not to be forwarded to external social networking sites, can not choose Reading mode, read graphics mode Click on the picture does not like the web version of the text introduced. Overall, because of the size of the mobile phone screen, the app version of the graphics age does not have a web version of the experience, but if you want to change the way to read micro-blog, then read the age will be a good choice.

In an interview with the official microblog of the "reading Age", the other side stressed that the "reading age" will continue in the next two directions: One Direction is personalized recommendation to promote the development of interest map sharing platform, and the other is to continue to expand the "North American space and time" to promote the development of business platform

To do the product of interest mapping, it is a challenge to solve the source problem of quality content in the early stage. "The Age of Reading" and Sina Weibo to combine their own, effectively solve the product of the initial quality of the source of content. But it is not enough to rely on Sina Weibo to do a good job of sharing the spectrum of interest. Expand content sources, the introduction of external high-quality content to the reading age, will be the next step in the reading map of the focus.

For most people, a personalized recommendation is also a feature to look forward to, in addition to reading their tweets in waterfall mode. Imagine that if you regularly share or recommend Geekpark Weibo, the system will recommend more tech media like Geekpark, The Verge, etc. This is still a prospect, but it may not be far off given the large data analysis and machine learning background of the team in the reading age.